Manu George

Visionary marketing and business leader with over 8 years of expertise in driving growth, innovation, and operational excellence. Renowned for launching impactful marketing strategies, introducing new product lines, and establishing successful business categories. A strategic thinker with a track record of delivering measurable outcomes, expanding market share, and fostering stakeholder relationships. Passionate about leveraging data-driven insights and cross-functional collaboration to achieve sustainable success.

• Increased Market Share: Spearheaded a marketing strategy for TMT Steel, resulting in a 25% increase in market share within the first month.
• New Product Launch: Successfully launched a TMT product line for the retail segment, diversifying the company’s offerings and revenue streams.
• Business Expansion: Established a new category in sponge sales and billets, contributing significantly to revenue growth and market penetration.
• Cost Optimization: Achieved a 30% reduction in operational costs as Vice President of Procurement through strategic sourcing and process optimization.
• Thought Leadership: Enhanced brand authority by authoring industry-specific whitepapers and participating in key conferences and publications.

• Artificial Intelligence & Business Strategy – LinkedIn Learning (September 2023)
• Supply Chain Foundation – LinkedIn Learning (July 2023)
• Six Sigma – LinkedIn Learning (July 2023)
• The Art of Leadership – LinkedIn Learning (June 2023)

• Deputy Manager - Customer Relations, OfBusiness Pvt Ltd (March 2020 – June 2021)
• Area Manager, Lead School (June 2019 – December 2019)
• Key Accounts Sales Manager & Design Consultant - Sales, Urban Ladder (September 2017 – February 2019)
• Junior Sales Executive, Salarpuria Sattva (April 2016 – September 2017)

• Star Performer Award – Urban Ladder (2018)
• Outstanding Performer Award – OfBusiness (2020)