Manu Mishra

• As a Marketing Head in a Leadership role, I am responsible for developing and implementing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth across the Omni Channel
• Lead and manage a team of marketing professionals, providing guidance, mentorship, and support to ensure the achievement of marketing objectives
• Oversee brand management activities including brand positioning, messaging, New Product Launches and visual identity to maintain a consistent brand image
• Designing R&R events/incentive Trips to keep field sales force motivated
• Conduct market research and analysis to identify market trends, consumer preferences, and competitive landscape, leveraging insights to inform marketing strategies
• Drive digital marketing initiatives including SEO, SEM, social media, email marketing, and content marketing to optimize online presence and engagement
• Manage marketing budgets effectively, allocating resources strategically to maximize ROI and achieve business objectives
• Developed Training content & structure to felicitate & empower DS channel & Retail Channel
• Collaborate with cross-functional teams including sales, product development, and customer service to ensure alignment of marketing efforts with overall business goals
• Cultivate and maintain relationships with key stakeholders, including internal teams, external partners, agencies, and media outlets
• Utilize data analytics tools to track, measure, and analyze marketing performance, making data-driven decisions to optimize campaigns and drive results
• Stay abreast of industry trends, best practices, and emerging technologies in marketing to continuously innovate and improve marketing strategies and tactics
• Digital & consumer annual Promotions strategy, ATL/BTL activities, managing P&L, maintaining price parity for omni channel.

Key Achievements:

• Significantly improved month-on-month gross profit, increasing it from an average of 58% to 70%.Successfully converted leads for the expansion of Exclusive Brand Outlets through a targeted Lead-Gen Campaign. Started Google Tagging to increase consumer base for Retail Outlets & Direct Selling Home shop owners. Reintroduced and successfully launched International & Domestic Incentive Trips for the Field sales force, Top contributors & Retail Channels, revitalizing these programs after a significant gap. Designed and implemented a New Consultant Onboarding Program, resulting in a notable improvement in the retention rate of new joiners from 3% to 12%.Prepared and delivered a comprehensive Business Case on the Nutritionals Project to the Global Team, showcasing strategic thinking and analytical skills.Received global recognition for the successful launch of the Indianized Tryply steel Cookware- Trayam, demonstrating innovation and market understanding. Achieved global recognition for the successful launch of the Appliance category- Air Fryer, highlighting product development and market positioning expertise. Recognized globally for the successful rollout of a New Compensation Plan, demonstrating leadership and strategic planning abilities. Awarded the Star Award for designing National Assets for Trade promotions, Training content, and R&R, showcasing creativity and effectiveness in marketing strategies.

• Joined Amway as a Regional Category Trainer in 2012, after 3 years, got elevated as a Regional Marketing Manager for Beauty & Personal care Categories
• As a Regional Marketing Manager, I was responsible for driving Beauty & Personal care categories, planning monthly on ground interventions, category expansion across 9 states, New product launches, Designing monthly campaigns, team management, stakeholders management, vendor management, P&L, strategic annual planning for full year basis season/occasion.

Key Achievements:

• Awarded Best Trainer for Beauty Pan India at the Annual Training Conference.Initiated Grooming & Makeover Certified Experiential Workshops across key markets and executed approximately 55 workshops within 2 years.Promoted the National property- Artistry Achievers Club, heavily increasing qualifiers from the North Region.Successfully liquidated AWFS- Anti wrinkle free skin serum premium range. Rewarded for various innovative Category Campaigns & Events designing .Started Exclusive Large Format Fashion Shows and conducted approximately 40 shows across the Region within 3 years. Awarded as a Significant Contributor for increasing Beauty & PC category Pie share by 3% & 5% in 2018 with an overall Regional turnover of 450 Cr. Had been part of Amway Top Talent - Big Leap – Leadership acceleration Program consistently for 2 Years.Nominated for Employee of The Year.

• As a Regional Sales Manager for North Region I was responsible for Direct Selling Channel Business development for Beauty premium Brand- Aviance and Health Brand – Ayush
• Had been managing Branch operations, conducting Business Planning sessions with Key Distributors, engagement through specialized Sales & Product Trainings, promoting New product launches, managing P&L for existing Brands, creating plan for slow moving sku's and liquidating them through on ground interventions, planning, Operations, stakeholders management, Team management, P&L analysis.

Key Achievements:

• Achieved maximum Qualifiers for Domestic & International Trip in 2011. Successfully liquidated complete stock of slow-moving skus- men's Shaving cream & Color cosmetics- Lipsticks (6 shades).Travelled extensively & generated business volume from interiors of Haryana,Delhi, Rajasthan Eastern & Western UP state

• As an Area Manager I was responsible for complete Branch operations based out Lucknow
• Key responsibilities- driving overall state sales through local on ground interventions, R&R, experiential Trainings, marketing Promotions, identifying white spots across North Region and developing business.

Key Achievements:

• Achieved 20% increase in business over the previous year.Successfully achieved complete stock out of the New Color & skincare range launch in 2010. Increased office footfall with virtual merchandising and floor activities from an average of 10 walk-ins per day to 30 walk-ins per day.

• As an FSM I was responsible to handle HNI channel partners across Delhi/NCR to generate volumes through Life Insurance policies
• Had been handling team of FSCs (financial service consultants) Generating referral forms prospect customers to generate bigger prospect base
• Track policies that have been locked into the Branch to ensure speedy insurance.

• I joined IBM as my MBA Campus Placement
• As a Tech support for Hewlett Packard I was responsible for trouble shooting assistance for HP clients pertaining to HP AIO- (ALL IN ONE) Printers/Fax machines/Desktops
• Install, configure and maintain printer drivers and desktop systems Generating revenue for the process by upselling
• Ensure proper functionality of peripherals such as printers, scanners and other devices.