Summary
Overview
Work History
Education
Skills
Websites
Personal Information
Timeline
Generic
Manu Saxena

Manu Saxena

GURUGRAM

Summary

13+ Years of experience in SEO & Performance content. Currently working as a Director with GroupM Nexus. Privileged to work on award winning digital campaigns with true industry leaders in their respective fields. Hands-on experience in leadership, strategy & execution on campaigns across industries including Automobile, Telecom, Travel, FMCG, Ecom, Travel & BFM.

Overview

15
15
years of professional experience
4
4
years of post-secondary education
2
2
Languages

Work History

Director

GroupM
04.2023 - Current
  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
  • Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
  • Improved project efficiency with strategic planning, resource allocation, and time management practices.
  • Worked closely with organizational leadership and board of directors to guide operational strategy.
  • Currently strategizing the automobile roadmap with industry best practices for improving the overall visibility of the brand.
  • Oversee the SEO campaigns for the brand and help in maintenance of the website w.r.t SEO, Ecom, Content Marketing, organic lead generation and effected integrated approach.
  • Skills: Search Engine Optimization (SEO) · Communication · Team Management · Digital Marketing · Marketing Strategy · Social Media Marketing · Google Analytics · Leadership · User Acquisition · Brand Management · Growth Hacking . Events · Market Place optimization · App store optimization · local and International · vernacular · webstories
  • Key Clients: Maruti, Manyavar, Campus, Kreditbee, British Petroleum etc.

Associate Director

Performics
4 2016 - 04.2023
  • Mentor, manage, train and facilitate 30+ individuals spread across 4 teams specializing in driving performance across industries including Telecom and Travel
  • Helping team to build strategy for SEO and ASO
  • Focussing on integrated digital marketing approach
  • Lead client meetings, calls and strategic discussions
  • Reviewing each campaign and identifying points of improvement and identify scope for up-selling & cross-selling services
  • Design & bring to life customized pitch strategies with the sales team for key business development
  • Stay updated with latest industry happenings and incorporate in day to day SEO tasks
  • Participate in cross-departmental training and development sessions
  • Active involvement in training, recruitment and organizational operations
  • Setup key processes in terms of campaign structuring, team allocation, organizational policies and leadership & Knowledge sharing
  • Recent Achievement – Increased Airtel blog traffic by 16X from 64k per month to 1.12Million per month.

Team Lead -SEO

Adglobal360
11.2013 - 03.2016
  • Brainstorm and strategic decisions for Digital Marketing campaigns
  • Activities – Onpage, Offpage and Content
  • Defining Campaign Structures and Contractual Agreements
  • Define Campaign Deliverable, reporting Structure and Timeline Processes
  • Setting up training processes, knowledge sharing environments and talent development initiatives
  • Setup Performance Appraisal Criteria and Process
  • Client Servicing and setting up Client Communication Processes for team members
  • Interview and Recruit the candidates with the right Job Fit.

Account Manager – SEO

Media Mosaic Pvt. Ltd
05.2012 - 10.2013
  • Work on multiple Indian and International SEO campaigns
  • Come up with efficient on-page and off-page activities for each campaign
  • Ensure timely delivery of action items and activities
  • Assist in SEO research projects, stay updated with latest industry happenings and incorporate in day to day SEO tasks.

Senior Executive – SEO

Transweb Education Pvt. Ltd
12.2009 - 04.2012
  • Assisted in the development of short- and long-term marketing and SEM strategies and managed their execution
  • Assisted in providing analytics and performance reporting to management
  • Performed competitor research
  • Assisted in the development of social media strategies and optimization campaigns.

Education

Bachelor of Technology (Electronics and Telecom) -

Amity University
01.2005 - 04.2009

Skills

Project Management

Operations Management

Team Management

Strategic Planning

Intergrated Strategy

Organic Strategies and goals

Creativity and Innovation

Google Analytics and GSC

SEO Tools

Market Places Tools

Vernacular

One Search

Personal Information

  • Date of Birth: 12/25/1986
  • Nationality: Indian
  • Marital Status: Married

Timeline

Director

GroupM
04.2023 - Current

Team Lead -SEO

Adglobal360
11.2013 - 03.2016

Account Manager – SEO

Media Mosaic Pvt. Ltd
05.2012 - 10.2013

Senior Executive – SEO

Transweb Education Pvt. Ltd
12.2009 - 04.2012

Bachelor of Technology (Electronics and Telecom) -

Amity University
01.2005 - 04.2009

Associate Director

Performics
4 2016 - 04.2023
Manu Saxena