Manu Saxena
GURUGRAM
Summary
13+ Years of experience in SEO & Performance content. Currently working as a Director with GroupM Nexus. Privileged to work on award winning digital campaigns with true industry leaders in their respective fields. Hands-on experience in leadership, strategy & execution on campaigns across industries including Automobile, Telecom, Travel, FMCG, Ecom, Travel & BFM.
Overview
15
15
years of professional experience
4
4
years of post-secondary education
2
2
Languages
Work History
Director
GroupM
04.2023 - Current
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Improved project efficiency with strategic planning, resource allocation, and time management practices.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Currently strategizing the automobile roadmap with industry best practices for improving the overall visibility of the brand.
- Oversee the SEO campaigns for the brand and help in maintenance of the website w.r.t SEO, Ecom, Content Marketing, organic lead generation and effected integrated approach.
- Skills: Search Engine Optimization (SEO) · Communication · Team Management · Digital Marketing · Marketing Strategy · Social Media Marketing · Google Analytics · Leadership · User Acquisition · Brand Management · Growth Hacking . Events · Market Place optimization · App store optimization · local and International · vernacular · webstories
- Key Clients: Maruti, Manyavar, Campus, Kreditbee, British Petroleum etc.
Associate Director
Performics
4 2016 - 04.2023
- Mentor, manage, train and facilitate 30+ individuals spread across 4 teams specializing in driving performance across industries including Telecom and Travel
- Helping team to build strategy for SEO and ASO
- Focussing on integrated digital marketing approach
- Lead client meetings, calls and strategic discussions
- Reviewing each campaign and identifying points of improvement and identify scope for up-selling & cross-selling services
- Design & bring to life customized pitch strategies with the sales team for key business development
- Stay updated with latest industry happenings and incorporate in day to day SEO tasks
- Participate in cross-departmental training and development sessions
- Active involvement in training, recruitment and organizational operations
- Setup key processes in terms of campaign structuring, team allocation, organizational policies and leadership & Knowledge sharing
- Recent Achievement – Increased Airtel blog traffic by 16X from 64k per month to 1.12Million per month.
Team Lead -SEO
Adglobal360
11.2013 - 03.2016
- Brainstorm and strategic decisions for Digital Marketing campaigns
- Activities – Onpage, Offpage and Content
- Defining Campaign Structures and Contractual Agreements
- Define Campaign Deliverable, reporting Structure and Timeline Processes
- Setting up training processes, knowledge sharing environments and talent development initiatives
- Setup Performance Appraisal Criteria and Process
- Client Servicing and setting up Client Communication Processes for team members
- Interview and Recruit the candidates with the right Job Fit.
Account Manager – SEO
Media Mosaic Pvt. Ltd
05.2012 - 10.2013
- Work on multiple Indian and International SEO campaigns
- Come up with efficient on-page and off-page activities for each campaign
- Ensure timely delivery of action items and activities
- Assist in SEO research projects, stay updated with latest industry happenings and incorporate in day to day SEO tasks.
Senior Executive – SEO
Transweb Education Pvt. Ltd
12.2009 - 04.2012
- Assisted in the development of short- and long-term marketing and SEM strategies and managed their execution
- Assisted in providing analytics and performance reporting to management
- Performed competitor research
- Assisted in the development of social media strategies and optimization campaigns.
Education
Bachelor of Technology (Electronics and Telecom) -
Amity University
01.2005 - 04.2009
Skills
Project Management
Operations Management
Team Management
Strategic Planning
Intergrated Strategy
Organic Strategies and goals
Creativity and Innovation
Google Analytics and GSC
SEO Tools
Market Places Tools
Vernacular
One Search
Personal Information
- Date of Birth: 12/25/1986
- Nationality: Indian
- Marital Status: Married
Timeline
Director
GroupM
04.2023 - Current
Team Lead -SEO
Adglobal360
11.2013 - 03.2016
Account Manager – SEO
Media Mosaic Pvt. Ltd
05.2012 - 10.2013
Senior Executive – SEO
Transweb Education Pvt. Ltd
12.2009 - 04.2012
Bachelor of Technology (Electronics and Telecom) -
Amity University
01.2005 - 04.2009
Associate Director
Performics
4 2016 - 04.2023