Manu Varma

- Develop and execute regional Partner Marketing Plans across Asia, Middle East, & Africa.
- Collaborate with channel partners to drive awareness, demand generation, and pipeline acceleration, supporting distribution channel revenue generation.
- Manage MDF process and campaign compliance.
- Build strong partner relationships through global and AMEA marketing campaigns.
- Ensured delivery on partner marketing needs, scheduling regular check-ins and fostering collaboration.
- Developed co-marketing campaigns with Enterprise and SMB units.
- Lead the Global (AMEA, EU, NA, Japan) Partner Advocacy forum "The Partner Executive Club," engaging CxO level strategic partner leadership.
- Plan and execute the annual Partner Connection Award Summit in AMEA sub-regions.
- Develop and deliver training sessions, webinars, and lab workshops (e.g., AWS Azure + Trend Micro AMEA virtual lab).
- Provide sales tools and marketing collateral (e.g., eDMs, Marketo landing pages, visual branding assets) to CAMs, Field Marketing Teams, and the distribution team.
- Managed Canalys Forum - APAC for in-house team, strategic partners, and sponsorship by Trend Micro.
- Oversee the Partner Portal, addressing partner requirements and queries.
- Manage the Trend Micro Webinar Series, covering technical and non-technical topics for over 500 partners, and establish a knowledge hub for on-demand webinar videos.

• Devise and implement comprehensive marketing communication strategies for NEET, JEE, and Foundation courses across the west region of India.
• Plan and execute annual offline marketing strategies for each vertical, defining target audiences and setting objectives.
• Lead impactful ATL/BTL campaigns and public relations efforts to equip the sales team with effective prospecting and conversion collateral.
• Strategize and execute social media campaigns, print ads, OOH advertising, and in-shop branding to enhance brand visibility.
• Manage brand video production, oversee agency and vendor management, and ensure efficient resource allocation and budget-conscious execution.
• End-to-end lead management, performance marketing and analysis for all 71 branches across the region.

• Managed account and served as direct liaison for over 50 international B2B customers across North America, LATAM, and EMEA, with a book of business valued at $4.4 million, including Mid-Market and Enterprise customers.
• Consulted subscribed account on usage of data purchased for marketing & sales campaign ROI.
• Conducted product onboarding, training, and usage support, ensuring successful integration with HubSpot, Marketo, Salesforce CRM, and other marketing automation tools.
• Promoted upsell opportunities to enhance customer satisfaction and drive additional revenue.

• Executed end-to-end ATL/BTL campaigns nationwide, focusing on outdoor, retail, and market engagement.
• Led product and brand launches for BFSI marketing leaders including Muthoot Finance, Ujjivan Small Finance Bank, Axis Bank, and Kotak Mahindra.
• Onboarded new LOGOs - CEAT Tyres for the IPL 2020 campaign and managed nationwide launches for Suryoday Small Finance Bank, ICICI Prudential AMF & Blue-chip, and Jana Small Finance Bank's new FD campaign.
• Directed social media campaigns from creative development to outreach and brand awareness, email marketing & digital marketing.
• Generated business leads and developed new business opportunities by connecting with Heads and C-level decision makers in marketing.

• Conduct primary and secondary data research on various industries, market trends, and companies to provide insights and recommendations on b2b business leads.
• Prepare reports and presentations summarizing research findings and recommendations.
• Stay up to date on industry trends and best practices in research and analysis.
• Conduct primary and secondary research: Surveys, interviews, and data analysis.
• Analyze industry trends, market size, and competitive landscape.
• Prepare reports with executive summaries, industry overviews, and recommendations.
• Use visual aids like charts and graphs for effective presentation.
• Continuously improve by participating in professional development and networking.