Manuel Mathew

Leading business development and revenue generation for broadcaster advertising sales across India.
Driving strategic partnerships with broadcasters, media agencies, and direct advertisers. Developing go-to-market strategies, sales processes, and revenue forecasting models. Identifying new business opportunities through market intelligence and category analysis. Collaborating with planning and research teams to deliver data-driven advertising solutions.

• Led a team of 30 media planners, managing a business portfolio of around ₹1000 Cr across FMCG, Broadcasters, and E-commerce clients.
• Focused on improving processes, reducing turnaround time, and ensuring smooth day-to-day operations.
• Handled end-to-end media planning and execution, aligning campaigns with client goals and market needs.
• Worked on integrated TV and Digital strategies to achieve the right balance of reach, frequency, and cost efficiency.
• Played a key role in establishing processes and mandates for teams, aligning with both global and local client requirements, in addition to managing ongoing client business and campaign delivery.
• Managed integrated marketing campaigns across media channels, tracking performance and adjusting budgets to get better results.
• Studied company data like sales and leads vs. marketing spend to identify gaps and improve campaign effectiveness.

• Heading the GCPL Planning Team, I help streamline daily operations and enhance team efficiency by implementing structured workflows and ensuring meticulous updates on client deliverables.
• My role encompasses providing comprehensive periodic reports, offering real-time updates on media plans, and proactively identifying corrective measures to align strategies with client objectives.
• Played an instrumental role in the NCPI pitch and took active ownership in shaping the Annual Operating Plans (AOP) for marquee clients like Marico and Jyothy Laboratories - from strategic planning to execution alignment.
• Mumbai

• Optimized onboarding processes for clients such as Sun Pharma and Viacom, ensuring smooth integration of teams, and managed important client accounts that included brands such as Sun Pharma, Netflix, Dream11, Bisleri, and Nutricia, ensuring excellent service and client satisfaction.
• Making sure projects run smoothly.
• I also organized the day-to-day tasks of my team, setting timelines for campaigns to ensure they launched on schedule.

• As an Associate Business Director of Strategic Planning, managing the entire Zee Network portfolio.
• My responsibilities include developing media strategies for new launches by analyzing slot performance and competitive landscapes, selecting appropriate marketing approaches, and providing market media recommendations.
• I ensure the smooth and successful implementation of campaigns across various media platforms and conduct detailed post-campaign evaluations.
• Additionally, I track competition by monitoring new launches, major properties, and key performance indicators.
• Notably, I played a significant role in the successful launch of the Hindi GEC channel, Zindagi, under the Zee Network.

• As Group Head at Prachar Communication Ltd., I managed brands like Mankind Pharmaceutical, Ranbaxy Laboratories, and Emami.
• My responsibilities included media planning, execution, and data analysis.
• I coordinated with media buyers and suppliers to ensure smooth campaign execution and led launch campaigns for Manforce Condoms and Addiction.
• I supervised a team of five in the MIS department for Emami, focusing on data and category analysis.
• Additionally, I collaborated with the MD on deal evaluations and campaign tracking and regularly communicated with clients regarding campaign developments.

• As a Senior Media Planner at TME, Mumbai, I managed media planning and execution for Colgate's flagship product, Colgate Dental Cream.
• I coordinated with media buyers and suppliers to ensure smooth campaign execution across TV, print, and radio for Colgate Palmolive Ltd.
• My responsibilities included ensuring efficient transitions from planning to implementation, conducting competitive reviews, and post-campaign evaluations.
• I also actively participated in annual reviews.
• Mumbai