MANUJ ARORA
Business Development, Strategic Account Management, Sales, Digital Ads
Bangalore
Summary
Proven professional with 14+ years of experience in building large-scale partnerships, leading high-performing teams, and driving revenue through consultative, solution-oriented strategies. Skilled at engaging C-level executives, orchestrating cross-functional teams, and enabling digital transformation for global brands across e-commerce, media, and technology ecosystems.
Overview
15
15
years of professional experience
Work History
Director
Myntra Ads
04.2025 - Current
- Heading the core Fashion business and growth charters like D2C Rising Stars growth & Gen Z- fwd of Myntra Ads i.e 85% of Myntra Business
- Managing a team of 15 Account managers including hiring, training them to achieve the desired revenue goals
- Heading demand planning, Building Ads playbooks & SOP’s for brands & internal teams to enable objective driven growth
- Work closely with the CXO’s & CMO’s of the top brands
- Internal stakeholder management between Business teams, Store teams, Product teams for effective planning and building product ad solutions for meeting brand objectives.
- Understanding brand’s growth objective and offering customized solutions through consultative selling approach backed by strong data insights
Associate Director
Myntra Ads
04.2022 - 03.2025
- Heading the Apparel, Accessories and International Brands ads business of Myntra Ads.
- Leading a team of 10 key account managers responsible for realizing revenue goals
- Build the entire AOP, Demand and product strategy for the function
- Leading the D2C charter for the Myntra Ads platform
- Revenue generation and brand solutions by offering consultative support to brands
- Regular reviews with the senior leadership on a regular basis
Deputy Director
Myntra Ads
04.2020 - 03.2022
- Led Accessories, Home, Kids, Jewellery Ads business, Brand partnerships and Gift cards portfolio
- Gift Cards business grew by 235% over Last Year
- Brand alliances scaled 4X by big partnerships like Cornitos, Hotstar, Cred, Paytm etc.
- Alliances contributed 5% to the platform’s traffic with any cost incurred
- Brand sponsorships closed with Boat, USPA for Diwali event, End of Reason Sale etc.
Senior Manager
Myntra Ads
07.2018 - 03.2020
- Led Home, Kids & Jewellery Ads business along with 3P Ads sponsorships.
- Started sponsorships in Myntra for the 1st time by bringing PayPal on board.
Manager
Sony Pix & AXN
06.2016 - 06.2018
- Handling top clients like Airtel, Honda, Renault, Pepsi, Oppo Mobiles, Motorola, Ford etc.
- Impact based selling approach thereby getting revenue share from the campaigns.
- Regularly tracking competition resulting in channel being part of most of the campaigns
- Strong networking with regular interaction with the clients and agencies.
- Optimizing revenue through effective inventory management and control by getting higher Effective Rate on clients.
Associate Group Head
Reliance Broadcast
04.2015 - 06.2016
- Driving the team to achieve revenue through a set of Corporate Clients like Renault, Hyundai, Samsung, Micromax, Philips, Hero, Videocon, etc.
- Effective use of the data to counter competition
- Optimizing revenue through effective inventory management and control by getting higher Effective Rate on clients.
- Solutions based selling approach ultimately giving better value for money to the clients.
Senior Associate
Zee Media Corporation
01.2012 - 08.2013
- Handling Diversified Top clients in the Consumer Durables & Telecom Category
- Maintaining market share in the competition.
- Monitoring of competitors activities in the market
- Acquisition of new clients.
- Maintaining relationship with the clients & agencies and keeping a tap on the advertising campaigns of different clients.
Customer Development Associate
Colgate Palmolive
02.2011 - 01.2012
- Achieving sales targets through a Sales Team assigned.
- Achieving time and area based primary and secondary sales targets through sales team and channel partners by keeping track of sales at Distributors, Wholesalers & Retailers
- Analyzing the competition level and reporting the same.
- Managing Stock Point- Ensuring Proper claim management, Handling compliance issue
- Covering Hypermarts, Mini Marts like Food Bazaar, More(Aditya Birla Group) Etc
- Merchandising activities in the big stores like Planogram etc
Education
MBA - Marketing
ICFAI BUSINESS SCHOOL
01.2011
B.Com - undefined
DAV College
01.2009
High School Diploma -
ST. Mary's Convent School
Panipat 04.2001 -
Skills
Business Development
Strategic/Key Account management
Digital Advertising
Team management
Negotiation
Partnerships and alliances
Analytical thinking
Sales management
E-commerce strategy
Stakeholder engagement
Timeline
Director
Myntra Ads
04.2025 - Current
Associate Director
Myntra Ads
04.2022 - 03.2025
Deputy Director
Myntra Ads
04.2020 - 03.2022
Senior Manager
Myntra Ads
07.2018 - 03.2020
Manager
Sony Pix & AXN
06.2016 - 06.2018
Associate Group Head
Reliance Broadcast
04.2015 - 06.2016
Senior Associate
Zee Media Corporation
01.2012 - 08.2013
Customer Development Associate
Colgate Palmolive
02.2011 - 01.2012
High School Diploma -
ST. Mary's Convent School
04.2001 -
B.Com - undefined
DAV College
MBA - Marketing
ICFAI BUSINESS SCHOOL
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