Summary
Overview
Work History
Education
Skills
Timeline
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MANUJ ARORA

Business Development, Strategic Account Management, Sales, Digital Ads
Bangalore

Summary

Proven professional with 14+ years of experience in building large-scale partnerships, leading high-performing teams, and driving revenue through consultative, solution-oriented strategies. Skilled at engaging C-level executives, orchestrating cross-functional teams, and enabling digital transformation for global brands across e-commerce, media, and technology ecosystems.

Overview

15
15
years of professional experience

Work History

Director

Myntra Ads
04.2025 - Current
  • Heading the core Fashion business and growth charters like D2C Rising Stars growth & Gen Z- fwd of Myntra Ads i.e 85% of Myntra Business
  • Managing a team of 15 Account managers including hiring, training them to achieve the desired revenue goals
  • Heading demand planning, Building Ads playbooks & SOP’s for brands & internal teams to enable objective driven growth
  • Work closely with the CXO’s & CMO’s of the top brands
  • Internal stakeholder management between Business teams, Store teams, Product teams for effective planning and building product ad solutions for meeting brand objectives.
  • Understanding brand’s growth objective and offering customized solutions through consultative selling approach backed by strong data insights

Associate Director

Myntra Ads
04.2022 - 03.2025
  • Heading the Apparel, Accessories and International Brands ads business of Myntra Ads.
  • Leading a team of 10 key account managers responsible for realizing revenue goals
  • Build the entire AOP, Demand and product strategy for the function
  • Leading the D2C charter for the Myntra Ads platform
  • Revenue generation and brand solutions by offering consultative support to brands
  • Regular reviews with the senior leadership on a regular basis

Deputy Director

Myntra Ads
04.2020 - 03.2022
  • Led Accessories, Home, Kids, Jewellery Ads business, Brand partnerships and Gift cards portfolio
  • Gift Cards business grew by 235% over Last Year
  • Brand alliances scaled 4X by big partnerships like Cornitos, Hotstar, Cred, Paytm etc.
  • Alliances contributed 5% to the platform’s traffic with any cost incurred
  • Brand sponsorships closed with Boat, USPA for Diwali event, End of Reason Sale etc.

Senior Manager

Myntra Ads
07.2018 - 03.2020
  • Led Home, Kids & Jewellery Ads business along with 3P Ads sponsorships.
  • Started sponsorships in Myntra for the 1st time by bringing PayPal on board.

Manager

Sony Pix & AXN
06.2016 - 06.2018
  • Handling top clients like Airtel, Honda, Renault, Pepsi, Oppo Mobiles, Motorola, Ford etc.
  • Impact based selling approach thereby getting revenue share from the campaigns.
  • Regularly tracking competition resulting in channel being part of most of the campaigns
  • Strong networking with regular interaction with the clients and agencies.
  • Optimizing revenue through effective inventory management and control by getting higher Effective Rate on clients.

Associate Group Head

Reliance Broadcast
04.2015 - 06.2016
  • Driving the team to achieve revenue through a set of Corporate Clients like Renault, Hyundai, Samsung, Micromax, Philips, Hero, Videocon, etc.
  • Effective use of the data to counter competition
  • Optimizing revenue through effective inventory management and control by getting higher Effective Rate on clients.
  • Solutions based selling approach ultimately giving better value for money to the clients.

Senior Associate

Zee Media Corporation
01.2012 - 08.2013
  • Handling Diversified Top clients in the Consumer Durables & Telecom Category
  • Maintaining market share in the competition.
  • Monitoring of competitors activities in the market
  • Acquisition of new clients.
  • Maintaining relationship with the clients & agencies and keeping a tap on the advertising campaigns of different clients.

Customer Development Associate

Colgate Palmolive
02.2011 - 01.2012
  • Achieving sales targets through a Sales Team assigned.
  • Achieving time and area based primary and secondary sales targets through sales team and channel partners by keeping track of sales at Distributors, Wholesalers & Retailers
  • Analyzing the competition level and reporting the same.
  • Managing Stock Point- Ensuring Proper claim management, Handling compliance issue
  • Covering Hypermarts, Mini Marts like Food Bazaar, More(Aditya Birla Group) Etc
  • Merchandising activities in the big stores like Planogram etc

Education

MBA - Marketing

ICFAI BUSINESS SCHOOL
01.2011

B.Com - undefined

DAV College
01.2009

High School Diploma -

ST. Mary's Convent School
Panipat
04.2001 -

Skills

Business Development

Strategic/Key Account management

Digital Advertising

Team management

Negotiation

Partnerships and alliances

Analytical thinking

Sales management

E-commerce strategy

Stakeholder engagement

Timeline

Director

Myntra Ads
04.2025 - Current

Associate Director

Myntra Ads
04.2022 - 03.2025

Deputy Director

Myntra Ads
04.2020 - 03.2022

Senior Manager

Myntra Ads
07.2018 - 03.2020

Manager

Sony Pix & AXN
06.2016 - 06.2018

Associate Group Head

Reliance Broadcast
04.2015 - 06.2016

Senior Associate

Zee Media Corporation
01.2012 - 08.2013

Customer Development Associate

Colgate Palmolive
02.2011 - 01.2012

High School Diploma -

ST. Mary's Convent School
04.2001 -

B.Com - undefined

DAV College

MBA - Marketing

ICFAI BUSINESS SCHOOL

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MANUJ ARORABusiness Development, Strategic Account Management, Sales, Digital Ads