MANU PRATAP SINGH

• Led the business P&L for video content business, driving the revenue up by over 200% across platforms like YouTube, Snapchat, FB.
• Managed a team of over 40 individuals across 15 channels, driving content strategy, building content pipeline across multiple projects, and overseeing end-to-end content production, delivery and performance.
• Collaborated with cross-functional teams of creators, influencers, marketing, and sales to align content with larger company goals and marketing campaigns.
• Implemented data-driven decision-making by analyzing engagement metrics to continuously optimize content strategy.
• Forged key partnerships within the sports industry, securing brand deals, exclusive interviews, event coverage, and behind-the-scenes access.
• Streamlined content production and delivery workflows with AI, enabling and empowering my team with faster turnaround time while maintaining quality and cutting costs.

• Driving the digital interactivity business on the OTT platform of Sony Pictures Network- SonyLIV to enhance viewer engagement, to provide business solutions to advertisers thereby unlocking new revenue streams for the business.
• Gamifying the interactive experience of Sony Entertainment Television’s flagship show “Who wants to be a Millionaire?” India (Kaun Banega Crorepati- KBC) Season 14 with KBC Play Along Game on SonyLIV, as well as its regional format KBC Marathi.

• Took a break in professional career to explore traveling and connect with new cultures and communities. Filmed my experiences and documented them at my YouTube channel "The Third Route"
• Helped set up the online presence of a Jaipur-based restaurant through content production and social media management
• Developed new skills beyond core expertise, like photo and video editing and design (across Adobe suite)

• Led projects that set unprecedented industry-level benchmarks and won laurels:

- Women's World T20 campaign: 1.3 Mn Fan Interactions on digital media, highest-ever for a women's cricket tournament

- Delivered the best-performing campaign for a bilateral cricket series ever, beating the previous best by 190% in fan engagements

- Led the premium sports segment, wherein the Premier League "Sunday Night Football" campaign won the Best Integrated Marketing Strategy award at e4m Prime Time Awards

• Led the conception, strategy and execution for Election Se Selection website + digital marketing campaign (a platform that gamifies the IPL auction for fans) - delivering 100% higher fan interactions on the website & 833% higher engagements on social media (vs last year)
• Worked on the IPL 2020 campaign, which garnered more than 2x reach & fan interactions vs last year, pivoted by a strategic focus on data-driven campaign optimisation.

• Handled digital brand strategy for clients across sectors like Travel and Tourism, E-Commerce, and BFSI, across channels like social media, native, search and display.
• Developed strategic brand partnerships for The Economist, with brands like Shanghai Tourism, Facebook and Hitachi.
• Designed and executed content marketing campaign for HDFC, that won the CMS Asia Awards 2019 ('Best Use of Technology' category).
• Developed client pitches, that involved translating client need into internal brief, consumer and category insight mining, brand planning, and formulating holistic campaign strategy.

• Integrated marketing communication for Puma's existing campaigns
• Organised and managed ‘Ignite Your City’ Runs by Puma across 6 cities, registering over 1300 participants
• On-boarded 6 running groups across 6 different cities for brand merchandise partnership
• Managed retail marketing communication for 2 running campaigns
• Assisted with campaign planning for pre-launch promotion of 'NETFIT' shoes

• Team leader for environment awareness campaigns in schools
• Managed awareness rallies and local events in partnership with schools