Manvi Mishra
Pune
Summary
Experienced Manager in programmatic advertising, specializing in optimizing publisher performance, managing technical integrations, and ensuring exceptional service delivery. Skilled in leveraging analytics for strategic insights, resolving complex issues, and fostering strong stakeholder relationships to drive revenue and enhance customer satisfaction.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Publisher Operations Manager
TripleLift
Pune
12.2023 - Current
- Ensure the timely execution of technical integrations and drive excellence in service delivery during the implementation process
- Take a proactive approach in optimizing publisher accounts, delivering timely feedback to customers to enhance yield and maximize revenue
- Maintain and update multiple support systems including Salesforce, JIRA for efficient issue resolution and streamlined operations
- Actively address and resolve escalations from publishers, addressing integration issues, discrepancies, and ensuring brand safety
- Provide outstanding customer service and support to publishers within defined service level agreements (SLAs) via support channels, promptly resolving and troubleshooting reported issues
- Generate and interpret reports to provide clients with competitive insights and valuable industry analysis
- Foster close partnerships with internal and external stakeholders to drive higher returns for end customers, ensuring customer satisfaction and establishing loyalty
Programmatic Account Manager
Lemma
Pune
01.2023 - 12.2023
- Managed the complete sales cycle from prospecting to strategy for clients in the programmatic advertising space creating persuasive pitches and presentations to secure new businesses
- Conducted research to understand market trends, competitors, and opportunities
- Developed tailored programmatic advertising strategies to meet the unique needs and objectives of new clients
- Nurtured and maintain strong relationships with existing clients to meet the performance, and KPIs
- Identified opportunities to upsell or cross-sell additional services to existing clients
- Scheduled and conduct periodic account reviews(QBRs) with clients to understand their evolving needs
- Oversee the day-to-day operations of programmatic campaigns, including ad creative, targeting, and optimization
- Analyze campaign performance data to make data-driven decisions and recommendations
- Stay updated on the latest programmatic advertising technologies and tools
- Ensured the quality and accuracy of ad placements and data reporting
- Worked closely with cross-functional teams, including data analysts, creatives, and technical teams, to execute successful campaigns
- Provided guidance and support to other team members, sharing knowledge and best practices
- Collaborated with cross-functional teams to address technical or operational challenges that may arise during campaigns
- Led successful team-building sessions and trained new team members to foster a collaborative work environment
- Proficient in providing demos and inductions to cross-functional teams and interpreting analytics to inform marketing strategies
- Created and executed successful marketing campaigns for key brands, using creative ideation and strategic planning to drive results
Associate Programmatic Account Manager
Lemma
India
11.2021 - 12.2022
- Lead client communication related to our programmatic offering and optimizations
- Partner with Sales & Planning to provide materials for Proposals submissions including media recommendations, images, research, competitive data, and advise on what is technically feasible to execute
- Communicate campaign details and objectives as necessary, including KPI expectations
- Able to contribute and lead client meetings, including weekly reporting calls
- Working along side various teams while being a singular touch point to ensure smooth delivery and overall clients satisfaction
Digital Marketing Intern
Allied Market Research
05.2021 - 07.2021
- Conduct thorough research to pinpoint websites, groups, and communities that align with our business and target demographic
- Leverage diverse tools to extract data for marketing campaigns
- Collaborate with the marketing team and closely partner with the marketing lead to develop email and other social media campaigns
- Take charge of overseeing and keeping our company database up-to-date
- Craft, construct, and sustain our social media footprint
- Participate in devising strategies and discovering innovative methods to enhance our social media visibility
- Generate necessary content and posts as required
Education
PGDM - Marketing
Ramachandran International Institute Of Management (RIIM Pune)
01.2022
Bachelor of Commerce - BCom - Applied Economics
Bhopal school of social sciences
01.2019
Commerce
St. Joseph's Convent School, Bhopal
01.2016
Skills
- Data analysis
- Process Optimization
- Customer Engagement Management
Certification
- Advanced Programmatic Course
- Business Analytics
- Entrepreneurial skills development
- Global Collaboration Certificate
- COMMUNICATION AND INTERPERSONAL SKILLS AT WORK
Timeline
Publisher Operations Manager
TripleLift
12.2023 - Current
Programmatic Account Manager
Lemma
01.2023 - 12.2023
Associate Programmatic Account Manager
Lemma
11.2021 - 12.2022
Digital Marketing Intern
Allied Market Research
05.2021 - 07.2021
PGDM - Marketing
Ramachandran International Institute Of Management (RIIM Pune)
Bachelor of Commerce - BCom - Applied Economics
Bhopal school of social sciences
Commerce
St. Joseph's Convent School, Bhopal
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