Manvi Sisodia
10+ Years in Partner marketing, Digital marketing, Campaign Management, Branding, Communication & Content Creation) (PGDM Marketing)
Bengaluru
Summary
Applying for the position of OEM/ Partner/ Channel Marketing Manager. Forward-thinking Digital Marketing Manager with 11+ years of B2B SaaS experience working with cross-functional teams to achieve partner marketing, brand visibility, channel development and lead generation goals. Skilled in channel marketing, events management, marketing campaigns, lead generation, and social media marketing. Proficient in managing reporting tools and analytics dashboards. Detail-oriented, organized and decisive manager with experience of working in diverse culture and challenging integrated marketing role. Strengths are product understanding, cross-functional collaboration, excellent communication and curiosity to work smartly towards achieving set targets.
Overview
13
13
years of professional experience
2
2
years of post-secondary education
3
3
Certifications
1
1
Language
Work History
Manager-Digital Marketing
42Gears Mobility Systems
04.2022 - Current
- Developed partner facing collaterals and facilitated partner events for networking, market visibility and lead generation, while also evaluating their performance and suggesting improvements.
- Successfully managing partner marketing activities within established budgets and timelines, collaborating with OEMs, Distributors and Channel Partners to develop joint marketing campaigns.
- Understand partner’s business, plans, and objectives and ensure alignment of GTM activities and Co-marketing initiatives.
- Leading events, tradeshows and partner networking session planning and execution globally, diligently calculating Return on Investment (ROI) for each initiative along with streamlined lead capture in CRM.
- Collaborating closely with UI/UX designers to produce cohesive event-related materials; including booth/standee messaging, flyers, brochures, and social media content, ensuring a cohesive and compelling visual identity.
- Working with the product teams for product launches including landing page creations, free trial sign-up pages, and launching enagaging mailer campaigns for partners and customers.
Assistant Manager-Digital Marketing
42Gears Mobility Systems
01.2020 - 03.2022
- Managed and Optimized Partner Portal with partner-facing content, co-branded collaterals (flyers, brochures, videos, blogs etc.), including website pages and product/solution materials.
- Led partnership marketing efforts, maintaining a strong social media presence by creating engaging content on platforms such as Twitter, LinkedIn, YouTube, and Facebook, leading to increased lead generation and visibility.
- Worked with multiple lead generation vendors identifying focus industry and potential partners, resulting in a 15% increase in qualified partner leads and enhanced campaign performance.
- Executed MarCom initiatives, earning acclaim from top industry analysts (Gartner, Forrester, IDC, Deloitte).
- Launched effective marketing campaigns, awards participations, yielding visibility and qualified leads globally.
- Worked with the sales teams to build a pipeline through the execution of account based email campaigns and custom events.
- Led project management activities, overseeing a team of content writers, designers and developers, and optimized key performance metrics, such as website engagement rate, bounce rates and average session time.
Deputy Sales Manager
42Gears Mobility Systems
02.2016 - 12.2019
- Cultivated key account relationships, driving substantial orders and facilitating consultative sales.
- Trained partners, offered market insights, and contributed to meeting annual growth goals.
- Crafted market strategy, pricing analysis, and market identification, boosting revenue and profitability.
Senior Executive-Marketing & Sales
Wipro Limited
05.2012 - 01.2016
- Expanded business by acquiring 30 Fortune 500 accounts across India, generating 10 Cr (INR) in orders.
- Fostered strong relationships with key clients, consistently achieving KPIs for three years, earning recognition from regional and national leadership.
- Oversaw account management, crafted quotes, and successfully cross-sold company products to existing clients.
Marketing Intern
DHL Express India Limited
- Researched and identified potential clients, generated new sales, and managed accounts, resulting in increased sales and customer satisfaction.
Education
PGDM - Marketing & International Business
BALAJI INSTITUTE OF INTERNATIONAL BUSINESS
05.2010 - 05.2012
Skills
Channel Partner Management
Process Improvement
Market Intelligence
Product Marketing & Content Creation
Branding & Communications
Leadership & Team Management
Certification
Google Analytics Essential Training, Google, 09/01/20, No Expiration Date
Personal Information
Timeline
Manager-Digital Marketing
42Gears Mobility Systems
04.2022 - Current
Assistant Manager-Digital Marketing
42Gears Mobility Systems
01.2020 - 03.2022
Deputy Sales Manager
42Gears Mobility Systems
02.2016 - 12.2019
Senior Executive-Marketing & Sales
Wipro Limited
05.2012 - 01.2016
PGDM - Marketing & International Business
BALAJI INSTITUTE OF INTERNATIONAL BUSINESS
05.2010 - 05.2012
Marketing Intern
DHL Express India Limited
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