MAQSOOD YS

Dynamic Business Analyst with hands-on experience working closely with founders and senior leadership to solve business problems and define requirements. Skilled in turning business goals into clear KPIs, dashboards, and useful insights for better decision-making. Strong in stakeholder management and takes full ownership of tasks in fast-paced environments. Able to analyze business processes, find gaps, and suggest practical solutions to improve performance. Focused on supporting business growth through clear analysis and effective execution.

• Team Training & Upskilling: Successfully trained 15+ new hires from beginner to advanced level on inventory dashboards and daily sales reporting.
• Business Analysis & Stakeholder Management: Collaborated with cross-functional teams to deliver business analysis across multiple initiatives, driving operational efficiency and informed business decisions.
• Inventory & Stock Audit: Successfully completed inventory audits across 50+ stores PAN India, ensuring high accuracy, process compliance, and minimal discrepancies.
• Sales Initiative Leadership: Initiated and managed a Weekend Sales Championship League across all stores, driving team-based competition and achieving a 10% increase in Average Bill Value (ABV) on weekends.
• Incentive Program Development: Designed and implemented incentive plans for newly launched products, boosting sales performance, increasing product visibility, and encouraging customer engagement and reviews.
• Campaign Management & Execution: Executed end-to-end digital marketing campaigns for wedding events, driving increased inquiries and bookings through targeted strategies.
• Lead Generation & Conversion: Generated high-quality leads using a mix of paid advertising and organic marketing, improving overall conversion rates and customer acquisition.
• Social Media Growth & Engagement: Boosted social media engagement and brand visibility through strategic content planning, trend-driven creatives, and audience-focused campaigns.