Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

Maria Roshna

ERNAKULAM

Summary

Dynamic Franchise Portfolio Manager with proven success at CARS24, driving operational excellence and sales growth. Expert in franchise operations and partner management, leveraging CRM and data analysis to enhance performance. Adept at resolving challenges and fostering strong relationships, consistently achieving targets and improving customer satisfaction. Dedicated and adaptable professional with a proactive attitude and the ability to learn quickly. Strong work ethic and effective communication skills. Eager to contribute to a dynamic team and support organizational goals.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Franchise Portfolio Manager

CARS24
ERNAKULAM
02.2023 - Current
  • Manage end-to-end operations of multiple franchise outlets across assigned regions and Ensure franchise partners are aligned with Cars24’s brand standards, operational SOPs, and compliance guidelines.
  • Drive used car sales, procurement targets, and profitability for each franchise location and monitor daily sales performance, inventory movement, and customer feedback through internal dashboards and tools.
  • Support franchise onboarding, training, and performance ramp-up in coordination with internal teams and Regularly audit franchise outlets for adherence to process, documentation, and customer experience protocols.
  • Resolve ground-level challenges related to procurement, pricing, vehicle stock-ins, or RC transfers, and provide market intelligence and feedback to improve Cars24’s services, pricing models, or dealer app functionalities.

Sales Team Lead

CARS24
ERNAKULAM
02.2020 - 09.2022
  • Led the sales team to achieve monthly targets, improve performance, and trained new team members on sales techniques and product knowledge.
  • Analyzed market trends to identify opportunities for growth and improvement. Coordinated with marketing to align campaigns with sales goals and initiatives.
  • Conducted regular meetings to assess team progress and address challenges. Managed customer relationships to ensure high levels of service and retention.
  • Prioritized account management and sales processes by adapting to schedules, evolving product availability, and maintaining deadline requirements. Established quotas for individual team members and tracked their progress toward meeting those goals.

Sales Executive

Skoda
ERNAKULAM
12.2016 - 01.2020
  • Building and maintaining profitable relationships with key customers.
  • Resolving customer complaints quickly and efficiently and keeping customers updated on the latest products in order to increase sales.
  • Study competition to find new ways to retain customers and set sales and revenue targets and work diligently to meet them.
  • Help sales team up-sell or cross-sell services and products
  • Researching the competitors and devising plans accordingly.
  • Staying updated with the latest ways to retain customers.

Education

Bachelor of Arts - English Literature

Aquinas College
Ernakulam
05-2016

MBA - General Management

Amrita Vishwa VidyaPeetham
Ernakulam

Skills

  • Franchise Operations & Expansion
  • Partner Onboarding & Management
  • Business development and market penetration
  • Sales Strategy & Target Achievement
  • Relationship management
  • Team leadership
  • Sales performance tracking
  • Mis reporting and performance analysis
  • CRM, Dealer Management Systems, and Tableau (Cars24 tools)
  • Mis reporting and performance analysis
  • CRM, dealer management systems, and Tableau (Cars24 tools)

Accomplishments

  • Outstanding performer of Škoda
  • Achieved Skoda trip to the Czech Republic for a plant visit
  • Achieved the Spotlight Awards from Cars24
  • Achieved the Spotlight Awards from Cars24

Certification

  • Training in retail sales from ICICI Academy for Skills
  • Professional Diploma in Indian and Foreign Accounting
  • Training in Customer Process, Product, and Certification in Volkswagen Group Academy, Bangalore
  • Certified Relationship Manager at Škoda

Timeline

Franchise Portfolio Manager

CARS24
02.2023 - Current

Sales Team Lead

CARS24
02.2020 - 09.2022

Sales Executive

Skoda
12.2016 - 01.2020

Bachelor of Arts - English Literature

Aquinas College

MBA - General Management

Amrita Vishwa VidyaPeetham

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Maria Roshna