MARIA SHERLY

• Provided strategic leadership and operational oversight for the branch, managing sales, counseling, marketing, and administration to drive consistent business growth in the overseas education sector.
• Specialized in guiding students through the entire study abroad journey—university selection, application documentation, SOP review, interview preparation, and visa submissions—for destinations including the USA, UK, Canada, Australia, New Zealand, and Europe.
• Delivered career coaching and profile assessments to students, aligning academic goals with long-term career pathways and migration opportunities, including post-study work and PR options.
• Advised clients on permanent residency (PR) pathways, post-graduation immigration options, and guided families on visitor visa applications for dependents and guardians.
• Designed and led seminars, webinars, and in-house workshops on study abroad planning, career mapping, and immigration processes, increasing student awareness and engagement.
• Built and maintained partnerships with overseas universities, colleges, and visa consultants to expand service offerings and ensure successful placements.
• Led a team of education counselors, visa specialists, and support staff; provided regular training on application procedures, country-specific requirements, visa updates, and customer service standards.
• Oversaw the preparation and verification of student applications, financial documents, and visa files to maintain high admission and visa approval rates.
• Directed marketing efforts including digital campaigns, university tie-ups, education fairs, and lead conversion strategies—achieving a 30%+ growth in student intake.
• Managed full branch P&L responsibilities, budget planning, and cost optimization to ensure consistent profitability and financial performance.
• Ensured compliance with immigration regulations, internal SOPs, and industry best practices across all student and client-facing operations.
• Collaborated closely with internal departments (Immigration, Finance, HR, Marketing) and provided detailed performance, market, and compliance reports to senior leadership.
• Fostered a results-driven, inclusive, and supportive workplace culture focused on team development, operational excellence, and exceptional client experience.
• Provided regular reports to senior management on branch KPIs, market insights, and performance trends to guide strategic decision-making.

Job Description Scope of Services .

Primary Objectives. The primary objectives of the services to be performed under are to:

• Independently represent the University with primary focus on NUSL, in the Territory for the purpose of enrollment management.
• Increase brand awareness of the University amongst potential students, institutions, government and channel partners.
• Promote the University, with primary focus on NUSL, widely in the Territory to increase the number of applications to and students attending the University.
• Meet enrollment growth targets and establish and deepen relationships throughout the Territory with guidance counselors, placement offices, prospective student, parents and channel partners.
• Increasing awareness in the local community about the University and its programs.
• Locating well-qualified students for University’s Undergraduate and Graduate programs.
• Promoting the University, focusing on NUSL, with the goal of increasing the number of qualified applications submitted to the University from well-qualified prospective students.
• Contacting institutional representatives, counselors, current students, and student agencies in the Territory for the purpose of providing accurate information regarding University and its programs and recruiting prospective students for University’s Undergraduate and Graduate programs.
• Providing necessary training to institutional counselors and advisors promoting University in the Territory as requested by the University and NUSL.
• Advising interested students on the process of submitting admissions materials to the University’s Admissions Offices in accordance with the University’s admissions policies.
• Assisting faculty and staff of the University visiting the Territory for recruitment efforts.
• Supporting all University activities in the Territory, as requested by the University from time to time, including University research, events, travels and other requirements as they arise.

• Preparing reports and updating to management on timely manner
• Keeping the team motivated and drive them with respect to their KPI’s
• Counselling the students on the requirements and getting them signed up with IDP
• Following up for Signup’s, Applications, Visa lodgments, Visa mocks
• Explaining about the services offered by IDP
• Shortlisting universities based on students profile
• Advise the best suitable options
• Following up with the universities for Admission Decision
• Guiding the student for I20 process
• Following up with the universities for I20
• Explaining the visa process to the students and assisting them to file the Visa
• Conducting visa mock interviews so as to build the confidence level of the students
• Helping the students with pre-departure orientation
• Maintaining the track record of the leads, offers, I20s, Paid Challans and Visas and providing the reports as and when asked by the Reporting Manager.
• Provided ongoing support for junior counselors, offering guidance on managing challenging situations or addressing individual camper needs

• Manage the flow of day-to-day operations
• Create reports to update the company on the team's progress
• Develop a strategy the team will use to reach its goal
• Provide any training that team members need
• Communicate clear instructions to team members
• Handling complaints (from both staff and customers)
• Helping with training and development
• Arranging & chairing weekly team meetings, focusing on targets & achievements
• Praise team members and creates a positive working environment
• Provide prompt and accurate information on individual performance
• Ensuring that staffs are motivated monitored and measured in line with company targets and performance standards
• Responsible for making sure that any gaps in performance or quality are quickly identified and addressed
• Producing accurate reports on team performance to the Director.
• Promoted a positive work environment by fostering teamwork, open communication, and employee recognition initiatives.

• Provides guidance, instruction, direction and motivate team for the purpose of achieving a key result
• Reach the targets assigned for the team
• Report to the management on daily activity, weekly work plans, and monthly and annual territory analyses
• Monitor competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc
• Students Counseling for Student Visa
• Resolve customer complaints by investigating problems, developing solutions, preparing reports, making recommendations to management
• Contribute to team effort by accomplishing related results as needed.

• Ensuring that staffs are motivated monitored and measured in line with company targets and performance standards
• Responsible for making sure that any gaps in performance or quality are quickly identified and addressed
• Producing accurate reports on team performance to the Director
• Manage the flow of day-to-day operations
• Create reports to update the company on the team's progress
• Develop a strategy the team will use to reach its goal
• Provide any training that team members need
• Communicate clear instructions to team members
• Handling complaints (from both staff and customers)
• Helping with training and development
• Arranging & chairing weekly team meetings, focusing on targets & achievements
• Praise team members and creates a positive working environment
• Provide prompt and accurate information on individual performance.

• Counsel the clients on all Immigration services overseas
• Reach the targets assigned
• Keep management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly and annual territory analyses
• Monitor competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc
• Resolve customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to management
• Contribute to team effort by accomplishing related results as needed.
• Built effective relationships with business partners to facilitate immigration program activities

Responsibilities

• Worked as a Customer sales representative for an Australian based process for the period from January 2009 – Jan 2011.
• Promoted and worked as a Trainer & Quality Analyst for an Australian based process.
• Provide process training to the consultants
• Train them on sales/ process/ customer service.
• Conducting New Hire Training & Refresher Training
• Floor Support Training/Call Monitoring & Feedback, Monthly Knowledge Check and perform Training Need Analysis/Identification