Summary
Overview
Work History
Education
Skills
Extracurricular Activities
Languages
References
Personal Information
Certification
Timeline
Generic
Mariyumma PA

Mariyumma PA

Cochin

Summary

  • Seeking a challenging assignment in an organization where there is an opportunity to exhibit strengths and enhance skills while striving for the growth and development of organization.
  • Highly professional & self-motivated sales & marketing professional with 8 years plus experience in strategic lead generation, sales presentations, enterprise sales strategy & building a network of referrals to increase sales.
  • Key Experience in Institutional Business specialized in educational sector.
  • Strength in implementing various sales promotional activities in the region effectively and implement organizational decisions and policy effectively in the market.
  • Handling & motivating the team to achieve their monthly goals and revenues effectively.
  • In-depth understanding of sales cycle process & remain focused on customer satisfaction through out all stages.
  • Experienced, fearless cold caller & expert presenter, negotiator and closer.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Vice President of Marketing

Hedge School of Applied Economics
Kochi
07.2024 - Current
  • Developed and implemented a comprehensive marketing strategy that increased customer acquisition by 20%.
  • Analyzed market trends, competitive landscape, and consumer behavior to identify key growth opportunities.

  • Led the development of all marketing materials including product brochures, website content, email campaigns, and promotional collateral.
  • Managed relationships with external vendors such as media agencies, creative agencies, research firms.
  • Created cross-functional teams to develop integrated marketing plans for new products and services launches.
  • Collaborated with sales team to ensure alignment between sales strategies and marketing objectives.

Asst Vice-President

Hedge School of Applied Economics
04.2021 - Current
  • Responsible for overall revenue of the company & generating profits from the overall sales process
  • Managed a portfolio of 5 products & services while mentoring the sales team to achieve the sales goals
  • Improved sales by more than 50% YOY in the assigned product portfolio which led to more than 50% increase in overall revenue
  • Had initiated various innovative strategies during the pandemic times & had implemented the same effectively to generate revenues during this period to receive the outstanding achiever recognition
  • Spearheaded the prospecting of new customers through sales phone calls & referrals from existing clients
  • Offered professional answers and advise to curious students encouraging them to take up the courses offered by Hedge school
  • Maintaining relationships with existing & new institutional customers
  • Handling a team of product heads & motivating them to achieve their revenue goals

Product Head

Hedge School of Applied Economics
04.2018 - 04.2021
  • Responsible for the sales revenue for the respective product category & team
  • Spearheaded the sales for Internships & Campus certifications programs for Hedge School
  • Daily tracking of Leads generations & converting them to sales
  • Generating reports & reporting to top management on the lead conversions
  • Training & supporting the team members for lead generations

Education

Master's in Business Administration - HR & Marketing

Mahatma Gandhi University
Kerala, India
01.2016

Bachelor of Commerce - Computer Application

Mahatma Gandhi University
Kerala, India
01.2014

Skills

  • MS Excel
  • Client relationship management
  • Team Handling
  • String & Convincing personality
  • Team Player
  • Interpersonal Skills
  • Negotiations Skills

Extracurricular Activities

Watching Movies & listening to music. Social networking.

Languages

  • English
  • Malayalam
  • Tamil

References

Available on Request

Personal Information

Date of Birth: 12/16/92

Certification

  • NISM Investment Advisor Level 1 & Level 2
  • Advanced certifications in MS Office

Timeline

Vice President of Marketing

Hedge School of Applied Economics
07.2024 - Current

Asst Vice-President

Hedge School of Applied Economics
04.2021 - Current

Product Head

Hedge School of Applied Economics
04.2018 - 04.2021

Master's in Business Administration - HR & Marketing

Mahatma Gandhi University

Bachelor of Commerce - Computer Application

Mahatma Gandhi University
Mariyumma PA