Marulasiddappa G V

Marketing for Flipkart's Loyalty & ‘SuperCoin' Program

Key Achievements:

• Added 4 million customers to Flipkart Plus Program
• 3X growth in ‘Rewards' business
• 2X growth in Merch and CRM Banner CTRs
• Planning and execution of the business plan for SuperCoins marketing strategy
• Reporting and Analysis of user performance metrics such as Customer Traffic Share, CTRs and working on actionable for improvement
• Set up a wireframe for Flipkart's The Big Billion Days (BBD) sale and handled end to end execution

Achievements attributed to:

• Analytics: Tracking & shaping visit, spends & other parameters for growth
• Quarterly Research Cycles
• Designing & executing engagement & Gamification campaigns (by A/B testing)

Merch Category Operations for Flipkart's Grocery

Key Achievements:

• Successful merch launch for 5 new cities.
• Grocery homepage merch execution, optimization & sanity
• Sales Reporting, CTR Reporting, A2B Reporting and various other data reporting

Achievements attributed to:

• Created Catalogue for Grocery, Set up various title logic's by working with Catalogue team
• Set up a wireframe for Flipkart's flagship annual sale - the Big Billion Days (BBD) and handled end to end execution
• Worked with product ops teams and other technical teams for error escalation & resolution

• Trained and Assisted sellers in product catalogue creation and product listing on the Amazon marketplace
• Audited catalogue sheets uploaded by sellers before inventory approval for better catalogue experience to the user
• Coordinated with various teams to successfully launch products of various sellers
• Addressed Seller queries and helped sellers with technical issues thereby maintaining relationships with sellers and worked on improving seller experience.
• Organized Seller Feedback via Google Docs and reviews feedback so as to improve seller experience
• Part of the pilot project for Apparels Category products, where I closely work with both Vendors and Sellers to create a better catalogue for the sellers collecting only basic product details from sellers.