MARUTHI PRASAD

Role Description:

• Lead UI/UX strategy for Candidate and Client applications.
• Partner with product owners and engineering teams to create intuitive user experiences.
• Build scalable component libraries and design systems.
• Create user flows, wireframes, prototypes and production-ready UI.
• Mentor designers and maintain design consistency.

Responsibilities & Key Achievements

• Redesigned the application's visual experience with a modern design approach.
• Established a streamlined design system with reusable component properties.
• Reduced screen complexity by consolidating component variants.
• Improved collaboration between design and development teams through structured design assets.

Role Description:

• Collaborated with clients in New Jersey and India on diverse projects.
• Direct overall creative process from concept to completion for print and web development, creating and presenting work while mentoring junior creative and production team.
• Lead cross functional creative team of 6+ people to concept and develop creative projects across digital, traditional and social media platforms.
• Developed effective strategies for assigning projects within the creative department, which improved productivity, creative output and staff efficiency.
• Specialized in creating customized designs for websites, applications, and products.

Achievements:

• Led the successful launch of Ornament Shop on January 11, 2024, completing a set of three websites.
• Played a crucial role in releasing WH Candy and Just Candy in July and August 2023.
• Ensured the ongoing smooth and efficient operation of all launched websites.

Role Description:

• Manage workflow and engage with clients for daily processes.
• Act as a crucial team lead for projects with Amazon, Mi, and Smart SuperStore.
• Collaborate with clients to establish vision, conceptualize designs, and meet deadlines.
• Investigate user experience design requirements for digital assets and develop a comprehensive UI/UX design strategy.
• Produce high-quality UX design solutions, including wireframes, visual designs, flow diagrams, storyboards, site maps, and prototypes.
• Collaborate seamlessly with the marketing team and internal/external designers for tailored digital user experiences.

Achievements:

• Collaborated closely with the tech team to create a vision, conceive designs, and meet deadlines, while also designing and managing the workflow for an e-commerce retailer app and collaborating effectively with developers to revamp the application.
• Conducting field visits to interact with and understand the do's and don'ts of the interface, checking and gaining insights for a B2B rural customer

Role Description:
• Collaborated with Marketing & Design teams on creative designs & visual storyboards for 2D character animation.
• Produced original marketing collaterals within specified timelines.
• Proficiently edited video clips tailored for diverse social media platforms.
• Demonstrated a blend of creativity, conceptual thinking, and animation skills.
• Played a key role in creating design assets, storyboards, background graphics, and animations for educational courses.
• Ensuring final artwork and layouts are visually appealing as per the client branding

Role Description:

• Designed and executed online ads for Yellow Pages Online, meeting customer requirements.
• Expanded role to train new hires, develop manuals, and guide new SMEs as a Creative Analyst.
• Served as a Subject Matter Expert (SME) for a team of 80 designers at Sensis – Yellow Pages Online Australia.
• Addressed technical and graphical challenges for seamless production.
• Led the customer escalations team, handling critical issues and providing training for new hires and SMEs.

Team Management:

• Managed a team of 18 professionals, including Graphic Designers and Analysts.
• Provided mentorship and training for new members, optimizing resource utilization.
• Implemented efficient daily work allocation, dashboards, and reporting mechanisms.
• Conducted regular performance reviews and organized refresher training sessions as required.

Role Description:
• Designed websites, print ads, and mobile banners for Yellow Book USA clients.
• Developed layouts for web and print, including Direct Mailer Lists.
• Built front-end of web applications using HTML and CSS.
• Created consistent mockups and prototypes for UI visualization.