Mary Infantina Teresa Raffal
Mumbai
Summary
Strategic Product Marketing Manager with seven years of experience and a background in developing and implementing effective marketing strategies. Demonstrated strengths include market analysis, product launch planning, and cross-functional team leadership. Skilled in leveraging data to drive product positioning and improve customer engagement. Previous work showcases high-impact contributions to enhancing brand visibility and boosting sales growth.
Overview
7
7
years of professional experience
Work History
Product Marketing Manager
Zoho Corporation
Chennai
03.2023 - 05.2024
- Spearheaded marketing efforts for Zoho Voice, including content creation, in-product marketing, and LinkedIn promotion.
- Drove over 200% annual sales increase through targeted lead generation and user retention efforts.
- Developed and executed data-driven marketing strategies to boost product adoption and user engagement.
- Assessed the strategies of competitors, while avidly working to increase our own productivity.
- Collaborated with design teams to create visuals for digital assets such as website banners, emails.
- Developed and implemented product launch plans to increase brand awareness.
Marketing Executive
Zoho Corporation
Chennai
12.2021 - 02.2023
- Put forth carefully planned strategies to improve the Zoho for Startups program.
- Planned, executed, and led marketing activities including creating marketing materials, managing Social media, Online campaigns, and Case studies.
- Represented the program at major Startup events all over India.
Content Marketer
Zoho Corporation
Chennai
05.2017 - 12.2021
- Created original product marketing content and employed compelling storytelling techniques to enhance engagement for Zoho Mail and Zoho SalesIQ.
- Oversaw marketing, business development and partner relations.
Education
MBA - Finance And HR
MOP Vaishnav College For Women
Chennai, TN05-2017
Skills
- Product marketing
- Digital Marketing
- SEO Optimization
- Market Penetration
- Go-to-market strategy development
- Product performance and profitability
- Product awareness and visibility
- Brand visibility
- Brand Development
- Product positioning
- Marketing Analytics
- Research and Development
Accomplishments
- Spearheaded all marketing activities for the Zoho Voice's European launch, including market analysis, campaign strategy, and execution.
- Tripled business from $1 Million to $2.2 Million in 1 year by effectively creating marketing strategies for Brand awareness and product positioning
- Strategically introduced the Zoho Voice Unlimited plan. Generated 150+ organic leads within just two months of the launch.
- Implemented in-app banners and targeted messaging for improved product usage and engagement, contributing to higher user retention rates.
Timeline
Product Marketing Manager
Zoho Corporation
03.2023 - 05.2024
Marketing Executive
Zoho Corporation
12.2021 - 02.2023
Content Marketer
Zoho Corporation
05.2017 - 12.2021
MBA - Finance And HR
MOP Vaishnav College For Women
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