M Ashwin Rao

Senior Sales Executive | L’Oréal | September 2021 – Present | Promoted in 2024

• Led L’Oréal Professional Paris Division.
• Achieved 40% year-on-year growth at the territory level, strengthening L’Oréal’s market presence.
• Successfully launched new products across 90% of the distribution network, ensuring strong availability and brand dominance.
• Managed household errands and other essential duties.
• Developed and implemented sales strategies that expanded revenue streams and increased market penetration.
• Managed key accounts and high-value salon partners, ensuring long-term business relationships and revenue growth.
• Spearheaded salon-level business development initiatives, providing training, product demonstrations, and business consultations.
• Led and managed a team of 8 sales representatives, monitoring performance and driving productivity and Handling 3 Distributors in Karnataka.
• Conducted market analysis to identify growth opportunities and align sales strategies with emerging trends.
• Designed and executed trade promotions, marketing campaigns, and distributor engagement programs.
• Collaborated with cross-functional teams (marketing, supply chain, education) to ensure seamless execution of sales plans.
• Created reports detailing sales activities such as weekly, monthly, quarterly results, forecasts, territory analyses .

Sales Officer | ITC Limited, Bangalore

May 2018 – December 2019

• Prepared sales reports with informative graphs and charts to outline key data.

• Achieved 15% year-on-year growth at the territory level.

• Investigated competitive landscape to maintain currency on market and anticipate negative

Business Impacts.

• Delivered benefit-oriented, polished presentations driving dramatic revenue growth across

multiple sales channels.

• Handled a section in Food Divisions Portfolio, which includes various products variety.

• Responsibly handled Distributors, coordinated with company Distributors, coordinated with

company.

• Responsible for 4 Distributor's business monitoring & development of Market. And handling 18 sales representatives across 4 distributors.

• Performed market survey, new product launch, and market analysis.

• Performed review of Sales Teams, guiding the team & driving them to achieve monthly targets

& objectives.

• Analyze the business Product wise, Category wise( planned v/s actual )and pushing the company

goals into the market.

• Submitting various analysis reports on weekly/monthly basis.

• Established ambitious sales targets, managed deployment strategies and developed go-to market

plans to capitalize on every revenue opportunity

• Identified and qualified new distributors to increase market share in key territories.