Masoomi Shanker
Gurugram
Summary
Insights and strategy professional with extensive experience in FMCG, consulting, and analytics. Expertise in driving brand growth, category expansion, pricing strategies, and consumer behavior analysis. Skilled in transforming complex problems into actionable analytical frameworks and delivering insights that influence senior stakeholders. Proven track record of effective storytelling to communicate strategic recommendations.
Overview
5
5
years of professional experience
Work History
Analytics Associate
General Mills Incorporated
Mumbai
11.2023 - 06.2025
- Led insight development across Morning Foods, Yogurt, Mexican, Frozen, Snacks, and Bars, supporting 200+ brands, including Cheerios, Old El Paso, and Nature Valley.
- Uncovered a $350M headroom opportunity in cereals by diagnosing underpenetrated household segments, and mapping demand for clean-label, non-GMO nutrition.
- Identified an additional $50M whitespace opportunity in Mexican foods through the analysis of emerging spaces (plant-based, heart-healthy, no palm oil) and redesigned communication and pack architecture.
- Synthesized POS, panel, competitive signals, and consumer trends into executive-ready narratives, influencing decisions on pricing, innovation, and brand messaging.
- Facilitated cross-functional workshops with Marketing, CatMan, Supply Chain, and Finance to define demand spaces, channel priorities, and forecast optimization levers.
- Acted as a trusted insights partner shaping problem statements, structuring analytical frameworks, and guiding senior teams with fact-based recommendations.
Senior Associate - Consumer Products
Bain and Company
Gurugram
01.2023 - 10.2023
- Designed and executed a comprehensive primary research program for a global pet food client, covering functional dietary needs, category demand spaces (hairball control, weight management, raw/natural formulas), willingness-to-pay, channel fit and demographic/geographic spend behaviour. → Collaborated with external vendors on sampling strategy to ensure sample representativeness and high-quality insights. → Insights informed new product lines, pack-size optimisation, pricing architecture and channel mix—improving category profitability.
- Built consumer & shopper segmentation for a global beverage client (confidential), identifying motivations, flavour preferences, consumption occasions and channel behaviour—guiding GTM, assortment and innovation planning.
- Delivered competitive & behavioural insights for a global beauty client’s anti-ageing cream portfolio, identifying high-potential cohorts and sharpening positioning and communication priorities.
- Synthesised Nielsen, IRI, Kantar, qual feedback and survey results into clear, action-oriented insight decks for leadership teams across EMEA & Americas.
- Developed insight-driven pitch decks showcasing category headroom, whitespace and strategic opportunities; supported consultants in narrative building and structuring key recommendations.
- Led analyst workstreams, coached on problem-solving approaches, and ensured delivery quality under fast timelines.
Senior Executive - Intelligent Analytics (CPG)
NielsenIQ
Gurugram
09.2021 - 01.2023
- Delivered end-to-end analytics across pricing, PPA, assortment, distribution quality, and portfolio diagnostics for major CPG brands across food & non-food categories.
- Built market-entry and whitespace strategies by integrating category landscapes, competitive benchmarking, and consumer behaviour, shaping client investment and expansion decisions.
- Developed strategic pitch decks (distribution optimisation, pricing/pack diagnostics, assortment resets, opportunity sizing, full business diagnostics), several of which converted into projects.
- Example high-impact work:
Salty snacks: Identified UP as the highest-value expansion state and quantified incremental sales via a micro-market pincode roadmap.
Beverages: Mapped regional flavour preferences and SKU productivity, leading to assortment refinement and prioritised flavour launches.
Hygiene brand: Analysed washroom-cleaning behaviour in Tier 2–3 households (phenyl dominance) and recommended price points, communication, channel strategy, and activation levers to increase penetration. - Led annual & quarterly business reviews, synthesising performance vs competition, pricing shifts, distribution quality and campaign impact into actionable recommendations.
Business Analyst
Better.com
Gurugram
12.2020 - 08.2021
- Conducted structured lending analysis on 200+ mortgage files and built pricing optimisation models.
Financial Analyst
Fonterra
Singapore
01.2020 - 08.2020
- Built financial models, forecasting tools and performance reporting; collaborated across Sales, Marketing, Supply Chain & Finance.
Education
MBA - Finance and Economics
SP Jain School of Global Management
Singapore, Singapore01.2020
Bachelor of Business Administration - Hons
Narsee Monjee Institute of Management Studies
India01.2018
Skills
- GTM strategy
- Communication
- Consumer insights
- Competitive Analysis
- Stakeholder management
- Tools: Excel, PowerPoint, Tableau, Alteryx, Nielsen, Kantar, IRI
Timeline
Analytics Associate
General Mills Incorporated
11.2023 - 06.2025
Senior Associate - Consumer Products
Bain and Company
01.2023 - 10.2023
Senior Executive - Intelligent Analytics (CPG)
NielsenIQ
09.2021 - 01.2023
Business Analyst
Better.com
12.2020 - 08.2021
Financial Analyst
Fonterra
01.2020 - 08.2020
MBA - Finance and Economics
SP Jain School of Global Management
Bachelor of Business Administration - Hons
Narsee Monjee Institute of Management Studies