Summary
Overview
Work History
Education
Skills
Timeline
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Masoomi Thakar

Masoomi Thakar

Gurugram

Summary

Business Consultant with special focus in technology and digital experience, developing and implementing customer-focussed strategies. Demonstrated skills in project management, leading business-oriented functional and scrum deliverables, problem-solving and business development. Experienced in media planning and ad management. Strong track record in stakeholder management in current and previous roles.

Overview

5
5
years of professional experience

Work History

Consultant

Deloitte
Gurgaon
07.2023 - Current
  • Managing multiple projects and business development initiatives simultaneously ensuring timely completion within budget constraints.
  • Analyzing cross-industry RFP requirements and creating strategies and presentations to propose solutions to potential opportunities
  • Collaborating with practice leaders to drive a revenue-growth initiative
  • Leading PMO and functional responsibilities in technology-driven digital experience projects, planning and optimising project delivery
  • Creating and tracking project schedules using Agile project management and scrum methodologies
  • Converting complex business requirements to functionalities implemented in web and mobile platform development and to modernize core processes
  • Working closely with stakeholders to brainstorm detailed use cases, ensuring optimal customer experience and achievement of business goals
  • Monitoring UX/VD designers, front-end and back-end developers and quality testers to ensure smooth project delivery
  • Organizing client meetings to provide project updates and driving regular product demos.

Advertising Account Executive

Group M
Gurgaon
07.2021 - 03.2022
  • Managed end to end cross-industry media strategy and campaign creation and optimisation across Google Search, Display and Shopping and social media platforms, with a special focus on performance marketing
  • Created brand and performance campaign budgets by allocating funds to evaluate return on investment and meet client targets
  • Increased average order value by 175% for retail products' large scale brand campaigns by implementing app deep-linking and setting up target audiences
  • Provided recommendations for improving campaign performance by analysing engagement and monitoring metrics on Google Analytics, Appsflyer and Meta.
  • Identified opportunities for improvement in existing digital advertising initiatives and developed solutions accordingly.
  • Set up A and B testing experiments to evaluate impact of changes made on the performance of campaigns.
  • Collaborated with third party vendors to manage external resources needed for successful implementation of digital ad campaigns.
  • Worked closely with stakeholders to identify key areas of focus for each campaign.

Audit Associate

KPMG
Bengaluru
08.2019 - 03.2021
  • Conducted financial audits of UK clients' records and reviewed financial statements for accuracy, completeness, and adherence to accounting standards and regulations.
  • Participated in special projects aimed at improving operational efficiency across multiple departments
  • Pivoted a global pilot project by performing analytical procedures and tests to improve process automation

Education

MBA - Exchange Program

National University of Singapore
Singapore
06-2023

MBA -

Indian School of Business
Hyderabad
04-2023

BBA -

Christ University
Bengaluru
05-2019

Summer School Program - Business Management

London School of Economics
London
07-2017

Skills

  • Agile Project Management
  • Business Analysis
  • JIRA, Rally, Azure DevOps
  • Business Development and Proposal Creation
  • Performance Marketing
  • Media Planning
  • MS Office

Timeline

Consultant

Deloitte
07.2023 - Current

Advertising Account Executive

Group M
07.2021 - 03.2022

Audit Associate

KPMG
08.2019 - 03.2021

MBA - Exchange Program

National University of Singapore

MBA -

Indian School of Business

BBA -

Christ University

Summer School Program - Business Management

London School of Economics

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Masoomi Thakar