Naman Bansal
Gurgaon, Haryana
Summary
With over six years of experience in digital marketing, I specialize in crafting Strategic Facebook Ads Campaigns that consistently achieve exceptional ROAS. Proficient in data-driven decision-making, marketing analytics, ROI analysis, and performance tracking, I excel in driving heightened engagement, brand loyalty, and conversion optimization, with a keen focus on performance metrics, KPI identification, and keyword research, I navigate dynamic digital landscapes for sustainable growth, implementing effective advertising strategies and continuously monitoring KPIs for optimal campaign success.
Overview
6
6
years of professional experience
Work History
Social Media Marketing Manager
Aarohan Healthcare Services
Gurgaon, Haryana (Full-time)
12.2023 - 01.2024
- Targeted campaigns focusing on high-quality leads
- Employed performance analytics to continuously refine strategies
Digital Marketing Manager
Ethnomed Natural Sciences
Bareilly, UP (Full-time)
10.2021 - 12.2023
- Spearheaded the successful launch of the brand on Amazon India
- Designed integrated paid campaigns across multiple channels and marketplaces
- Partnered with influencers/content creators to amplify brand awareness
- Implemented advanced strategies for social media marketing
- Reduced the RTO rate by 40%
- Handled an annual marketing & advertising budget of 50,00,000 INR
Digital Marketing Manager
Jupiter Aqua Lines Pvt Ltd
Bhiwadi, Rajasthan (Full-time)
11.2019 - 10.2021
- Orchestrated awareness and retargeting campaigns
- Strategically planned lead-gen campaigns targeting southern and northeastern states
- Management of e-commerce platforms such as Amazon and India Mart
- Conversion funnels for the B2C markets
- Handled a monthly budget of 5,00,000 INR
Digital Marketing Specialist
Emaux Water Technologies Pvt Ltd.
New Delhi, Delhi (Full-time)
04.2019 - 10.2019
- Highly strategic lead-gen campaigns focused on southern states
- Pioneered the development of a unique brand identity within the HORECA sector
- Handled a monthly budget of 2,50,000 INR
Social Media Marketing Intern
Volkswagen Das Auto
Bareilly, UP (Part-time)
11.2018 - 04.2019
- Social media marketing planning & content calender
- Strategized & executed ad-recall campaigns
- Handled a monthly budget of 1,80,000-3,00,000 INR
Digital Marketing Strategist
S L Bajaj Group
Agra, UP (Freelance)
04.2018 - 11.2018
- Designed Meta lead-gen campaigns tailored for B2B markets
- KPI tracking & monitoring
- Managed a monthly budget of 1,50,000 INR
Digital Marketing Intern
SB Cotton & Yarn Mills
Surat, Gujarat (Freelance)
11.2017 - 04.2018
- Worked with the in-house team to develop targeted B2B lead-gen campaigns
- Keyword research & keyword filtering
- Managed a monthly budget of 90,000 INR
Education
Bachelor of Science - Anthropology
Amity University
Noida05-2019
Bachelor of Arts - English Language And Literature
Amity School of Distance Learning
Noida04-2019
Skills
- Data-Driven Decision-Making
- Marketing Analytics
- ROI Analysis
- Performance Tracking
- KPIs Identification
- Keyword Research
- Social Media Marketing
- KPI Monitoring
- Advertising Strategies
References
References available upon request.
Tech Skills
EthnomedEmauxRajasthan
- Meta Ads Manger
- Meta API (Pixel)
- Google AdWords (including P-Max)
- Google Analytics
- Shopify (Basic)
- Canva
Languages
Hindi
First Language
English
Proficient (C2)
C2
Maithali
Advanced (C1)
C1
Bhojpuri
Upper Intermediate (B2)
B2
Punjabi
Intermediate (B1)
B1
Timeline
Social Media Marketing Manager
Aarohan Healthcare Services
12.2023 - 01.2024
Digital Marketing Manager
Ethnomed Natural Sciences
10.2021 - 12.2023
Digital Marketing Manager
Jupiter Aqua Lines Pvt Ltd
11.2019 - 10.2021
Digital Marketing Specialist
Emaux Water Technologies Pvt Ltd.
04.2019 - 10.2019
Social Media Marketing Intern
Volkswagen Das Auto
11.2018 - 04.2019
Digital Marketing Strategist
S L Bajaj Group
04.2018 - 11.2018
Digital Marketing Intern
SB Cotton & Yarn Mills
11.2017 - 04.2018
Bachelor of Science - Anthropology
Amity University
Bachelor of Arts - English Language And Literature
Amity School of Distance Learning
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