Mathankumar Selvaraj
Chennai
Summary
Analytics professional with 8+ years of experience in transportation and education domains, building Customer 360 models, churn and LTV analytics, and revenue-focused dashboards. Hands-on experience with LLM and GenAI-driven insights, SQL-based modeling, and translating business needs into scalable analytics solutions that support growth and retention.
Overview
5
5
years of professional experience
2
2
Certifications
Work History
Senior Data Analyst
IDP Education
12.2024 - Current
- Led critical data projects delivering client-centric and internal analytical dashboards in Tableau, enabling data-driven decision-making across business units.
- Partnered with the Market Research team to analyze internal product and source market data, providing universities with insights on market opportunities, subject demand trends, and evolving student behavior.
- Managed insights delivery for 3 client subscription-based data projects (~$100K annual revenue), achieving high-quality reporting and stakeholder satisfaction.
- Analyzed user clickstream log data to identify on-site behavior patterns, providing actionable insights that enhanced marketing campaign alignment and performance.
- Collaborated with Engineering teams to develop DBT modeling proof of concept (PoC) and support new data initiatives, facilitating scalable data transformation processes.
Business Data Analyst
Avow Solutions (CargoEZ)
04.2021 - 11.2024
- Led the development of a customer-facing analytics platform within CargoEZ Freight Management software, delivering dashboards for Tracking, Pricing, Compliance, Manifest, Shipping Summary, Leads Insights, and CRM performance with intelligent metric-driven recommendations.
- Delivered tailored analytics consulting based on customers’ shipping profiles across source and destination markets, including shipping cohort analysis, CRM segmentation, and lifetime value (LTV) analysis, enabling data-driven decision-making.
- Gathered and translated customer requirements into functional solutions as Business Analyst, encompassing Customs Filing (ISF) and AMS integrations, risk commodity flagging analytics, and shipper/receiver summary reporting to enhance operational efficiency.
- Coordinated end-to-end stakeholder communication and created requirement documentation, collaborating with development teams to ensure timely feature delivery aligned with business goals.
- Supported 4+ clients, driving upsell of tracking analytics and email marketing services, contributing to ~$70K annual recurring revenue.
Education
Post-Graduate Certificate - Data Science And Engineering
International Institute of Information Technology
Bangalore04.2023
Bachelor of Engineering Technology - Electrical Engineering
SACS MAVMM Eng. College
Madurai05.2016
Skills
- SQL, Python
- BI tools: Tableau, Power BI, Looker
- Machine Learning
- Data Build Tool (dbt-Core)
- Amazon Web Services
- Agile and Stakeholder Management
- Customer Analytics/ Freight Transportation
Certification
GEN AI and LLM Certifications
Timeline
Senior Data Analyst
IDP Education
12.2024 - Current
Business Data Analyst
Avow Solutions (CargoEZ)
04.2021 - 11.2024
Post-Graduate Certificate - Data Science And Engineering
International Institute of Information Technology
Bachelor of Engineering Technology - Electrical Engineering
SACS MAVMM Eng. College