MATHEW SEBASTIAN

• Develop and implement paid media strategies across various channels, including Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads, to drive website traffic, leads, and sales for clients
• Conduct extensive market research to identify target audiences, keyword opportunities, and ad placement options, and use this information to create highly targeted campaigns that achieve client goals
• Manage large ad budgets, website conversion, monitor campaign performance, and optimize campaigns on an ongoing basis to ensure maximum ROI and drive growth for clients
• Analyze campaign data using tools such as Google Analytics and Facebook Analytics to identify areas for improvement and make data-driven decisions to improve campaign performance
• Collaborate with cross-functional teams, including copywriters, designers, and developers, to ensure all aspects of campaigns are optimized for maximum impact
• Provide regular reporting and updates to clients on campaign performance, including insights and recommendations for improvement
• Executed better CPL on platforms like Facebook, Outbrain and Taboola Advertising
• Managed bidding and placement for retargeting display campaigns.
• Maintained relationships with external agencies, publishers, bloggers, influencers.
• Pitched services to potential clients and contacted clients to discuss projects.
• Managed and maintained media budgets.
• Researched and analyzed media data to identify trends and opportunities for clients.
• Managed media campaigns and schedules from inception to completion.

• During my tenure I have worked for US clients, These Campaigns were related to Business verticals like (Real Estate, Furniture, Automobile, Hospitalization etc.)
• I have strategically worked on competitors to overcome any situation wherein the client does not miss out on potential customers
• Being a PPC specialist have conducted keyword research, keyword segmentation & ad copies for Performance Marketing
• Managed Facebook campaign as part of paid social media to acquire quality traffic/users
• (Lookalike audience) Major Platform were Google and Microsoft Bing for US customers.
• Tracked SERP rankings for targeted keywords across multiple search engines.
• Performed keyword analysis to determine high-value terms for SEM campaigns.
• Conducted competitor research to stay abreast of industry changes.
• Managed tracking and reporting of search-related activities to provide analyses to marketing executives.

GPA: 6.03