MATHEW SEBASTIAN

• Led projects such as Influencer Marketing, Freelancer Keywords and Marketing Automation, focusing on website implementation and other marketing activities.
• Oversaw various business verticals of Riya Travels like Holidays, Riya Institute, Riya Visa Services, Riya Marine and Riya Middle East.
• Led and motivated the team to achieve collective objectives and OKRs
• Manage the content calendar and schedule posts across all social media platforms.
• Continuously learned and adapted myself from social media trends and adapt content accordingly
• Achieved an average ROAS from 3 to 6.5 for the B2B and Education sectors.
• Developed and published over 30 monthly Facebook posts to drive both organic and paid engagement for Riya Travels.
• Setted up Facebook (CAPI), and GTM as well as the UTM strategy within the various pages of my clients funnels, so as to be able to track results assiduously.
• Managed and optimized pay-per-click (PPC) campaigns across various platforms, ensuring maximum ROI and performance metrics are met for the set campaigns.
• Participated in events like OTM and SATTE, and managed messaging schedules such as WhatsApp blasts and email campaigns with open rates ranging from 78% to 21%.
• Utilized tools like Google Analytics and Google Play Console to analyze user journeys and strategize marketing approaches.
• Analyzing the competition so as to be able to suggest creative angles and ad copies, in order to achieve the best possible performance.
• Collaborate with cross-functional teams, including copywriters, designers, and developers, to ensure all aspects of campaigns are optimized for maximum impact. Supervised media campaigns and schedules from conception to completion.

• Develop and implement paid media strategies across various channels, including Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads, to drive website traffic, leads, and sales for clients
• Conduct extensive market research to identify target audiences, keyword opportunities, and ad placement options, and use this information to create highly targeted campaigns that achieve client goals
• Supervised large ad budgets, website conversion, monitor campaign performance, and optimize campaigns on an ongoing basis to ensure maximum ROI and drive growth for clients
• Analyze campaign data using tools such as Google Analytics and Facebook Analytics to identify areas for improvement and make data-driven decisions to improve campaign performance
• Provide regular reporting and updates to clients on campaign performance, including insights and recommendations for improvement
• Executed better CPL on platforms like Facebook, Outbrain and Taboola Advertising
• Managed bidding and placement for retargeting display campaigns.
• Maintained relationships with external agencies, publishers, bloggers, influencers.
• Pitched services to potential clients and contacted clients to discuss projects.
• Oversaw and maintained media budgets.
• Researched and analyzed media data to identify trends and opportunities for clients.

• Throughout my tenure, I have managed campaigns for U.S. clients across various business verticals, including real estate, furniture, automobile, and healthcare.
• I have strategically analyzed competitors to ensure clients capture potential customers and maintain a strong market presence.
• Being a PPC specialist have conducted keyword research, keyword segmentation & ad copies for Performance Marketing Google editor and Microsoft editor.
• Managed Facebook campaign as part of paid social media to acquire quality traffic/users
• (Lookalike audience) Major Platform were Google and Microsoft Bing for US customers.
• Tracked SERP rankings for targeted keywords across multiple search engines.
• Performed keyword analysis to determine high-value terms for SEM campaigns.
• Conducted competitor research to stay abreast of industry changes.
• Oversaw tracking and reporting of search-related activities to provide analyses to marketing executives.

GPA: 6.03