Results-driven marketing professional with expertise in managing Google Ads campaigns and optimizing online marketing strategies. Demonstrated success in driving brand awareness, increasing website traffic, and boosting sales through effective AdWords management. Strong skills in strategic planning, data analysis, keyword research, and campaign optimization, leading to significant improvements in ad performance and return on investment.
Overview
5
5
years of professional experience
1
1
Certification
Work History
<ul><li>Acted as a strategic partner for clients' YouTube presence, translating complex performance data into clear, actionable strategies to drive channel growth</li><li>Analyzed client YouTube channels to identify content gaps and optimization opportunities, providing strategic recommendations on video SEO, titling, and thumbnail design.</li><li>Developed performance dashboards to track key YouTube metrics, delivering data-driven insights on content strategy.</li><li>Conducted onboarding and enablement sessions for new team members covering process flow, performance tracking, and reporting tools.</li><li>Contributed to internal knowledge-sharing initiatives by documenting workflows and best practices for performance monitoring.</li><li>Collaborated cross-functionally to resolve escalations and proactively address client concerns.</li><li>Contributed to knowledge transfer and process documentation to improve team readiness and operational excellence.</li></ul>
Teleperformance Global Services Pvt Ltd
06.2023 - Current
Acted as a strategic partner for clients' YouTube presence, translating complex performance data into clear, actionable strategies to drive channel growth
Analyzed client YouTube channels to identify content gaps and optimization opportunities, providing strategic recommendations on video SEO, titling, and thumbnail design.
Developed performance dashboards to track key YouTube metrics, delivering data-driven insights on content strategy.
Conducted onboarding and enablement sessions for new team members covering process flow, performance tracking, and reporting tools.
Contributed to internal knowledge-sharing initiatives by documenting workflows and best practices for performance monitoring.
Collaborated cross-functionally to resolve escalations and proactively address client concerns.
Contributed to knowledge transfer and process documentation to improve team readiness and operational excellence.
<ul><li>Strategized and executed digital lead generation campaigns across multiple channels, including SEM, Google Ads (Display & PPC), and email marketing.</li><li>Developed and managed comprehensive Google Ads (PPC) campaigns, conducting in-depth keyword research, A/B testing ad copy, and optimizing bid strategies to lower cost-per-acquisition (CPA).</li><li>Executed both online and offline marketing campaigns to support brand awareness, lead generation, and product launch goals.</li><li>Monitored real-time campaign performance using Google Analytics, tracking key metrics such as CTR, CPC, and conversion rates to measure ROI.</li><li>Translated raw campaign data into actionable insights and comprehensive performance reports, presenting findings to stakeholders to inform future strategy.</li><li>Utilized analytics to refine targeting, messaging, and creative strategies, continuously improving campaign effectiveness and budget allocation.</li><li>Engaged in strategic discussions with internal stakeholders, providing data-backed insights to shape go-to-market approaches.</li></ul>
Akshaya Private Limited
09.2020 - 06.2023
Strategized and executed digital lead generation campaigns across multiple channels, including SEM, Google Ads (Display & PPC), and email marketing.
Developed and managed comprehensive Google Ads (PPC) campaigns, conducting in-depth keyword research, A/B testing ad copy, and optimizing bid strategies to lower cost-per-acquisition (CPA).
Executed both online and offline marketing campaigns to support brand awareness, lead generation, and product launch goals.
Monitored real-time campaign performance using Google Analytics, tracking key metrics such as CTR, CPC, and conversion rates to measure ROI.
Translated raw campaign data into actionable insights and comprehensive performance reports, presenting findings to stakeholders to inform future strategy.
Utilized analytics to refine targeting, messaging, and creative strategies, continuously improving campaign effectiveness and budget allocation.
Engaged in strategic discussions with internal stakeholders, providing data-backed insights to shape go-to-market approaches.
Education
MBA - Marketing and Operations
Chennai
Chennai
05-2020
B.Sc. - Mathematics
Tiruvannamalai
Tiruvannamalai
05-2018
HSC -
Gingee
Gingee
03-2015
SSLC -
Gingee
Gingee
03-2013
Skills
Commitment to excellence
Digital marketing
Google Analytics
Data analysis expertise
Client relationship management
Marketing strategy
Commitment to excellence
Digital marketing
Google Analytics
Data analysis expertise
Client relationship management
Marketing strategy
Certification
Business Analytics course, 5-day program, MA-FOI Strategic Consulting Pvt Ltd., Chennai
The Fundamentals of Digital Marketing, Google Analytics, GCU VYE G89
Languages
Tamil
First Language
English
Advanced (C1)
C1
Hindi
Elementary (A2)
A2
Timeline
<ul><li>Acted as a strategic partner for clients' YouTube presence, translating complex performance data into clear, actionable strategies to drive channel growth</li><li>Analyzed client YouTube channels to identify content gaps and optimization opportunities, providing strategic recommendations on video SEO, titling, and thumbnail design.</li><li>Developed performance dashboards to track key YouTube metrics, delivering data-driven insights on content strategy.</li><li>Conducted onboarding and enablement sessions for new team members covering process flow, performance tracking, and reporting tools.</li><li>Contributed to internal knowledge-sharing initiatives by documenting workflows and best practices for performance monitoring.</li><li>Collaborated cross-functionally to resolve escalations and proactively address client concerns.</li><li>Contributed to knowledge transfer and process documentation to improve team readiness and operational excellence.</li></ul>
Teleperformance Global Services Pvt Ltd
06.2023 - Current
<ul><li>Strategized and executed digital lead generation campaigns across multiple channels, including SEM, Google Ads (Display & PPC), and email marketing.</li><li>Developed and managed comprehensive Google Ads (PPC) campaigns, conducting in-depth keyword research, A/B testing ad copy, and optimizing bid strategies to lower cost-per-acquisition (CPA).</li><li>Executed both online and offline marketing campaigns to support brand awareness, lead generation, and product launch goals.</li><li>Monitored real-time campaign performance using Google Analytics, tracking key metrics such as CTR, CPC, and conversion rates to measure ROI.</li><li>Translated raw campaign data into actionable insights and comprehensive performance reports, presenting findings to stakeholders to inform future strategy.</li><li>Utilized analytics to refine targeting, messaging, and creative strategies, continuously improving campaign effectiveness and budget allocation.</li><li>Engaged in strategic discussions with internal stakeholders, providing data-backed insights to shape go-to-market approaches.</li></ul>
<ul><li>Company Overview: Group Company of PUIG, Spain</li><li>Team Leadership & Process Excellence: Organised the transformation of the Finance & Accounts function, establishing performance-driven goals, and embedding a culture of accountability and continuous improvement. Drove operational efficiency through process redesigns, SOP implementation and optimal resource deployment, leading to measurable improvements in turnaround time and accuracy.</li><li>Strategic Partnering with CXOs: Acted as a key advisor to the CEO, CFO, and other CXOs on business planning, pricing strategies, and business model pivots to support scale-up and profitability. Contributed to investor communications with data-backed insights to enhance stakeholder confidence and secure strategic funding.</li><li>Cross-Functional & Global Stakeholder Management: Functioned as the strategic finance business partner to cross-functional heads and the PUIG global finance team, aligning local execution with global financial strategies and compliance requirements.</li><li>ERP Transformation & System Automation: Led end-to-end ERP reimplementation to address system gaps, enforce role-based controls, and automate core finance processes—resulting in enhanced data accuracy, faster reporting and improved internal controls.</li><li>Costing, Inventory & Profitability Optimization: Designed and implemented plant-level costing models to ensure accurate COGS determination. Improved inventory management across pricing, consumption tracking, and aging analysis—enabling better working capital control and cost efficiency.</li><li>Manufacturing Finance & Statutory Compliance: Supervised end-to-end accounting for manufacturing operations and ensured full statutory compliance.</li><li>Financial Reporting, MIS & Profitability Analytics: Delivered accurate and timely monthly MIS reports, including P&L, Balance Sheet and KPI dashboards with deep-dive variance analysis across stores, business verticals, and geographies. Supported board-level decision-making through insightful presentations on financial health and business performance.</li><li>Budgeting, Forecasting & Business Planning: Led the Annual Operating Plan (AOP) and rolling forecasts, ensuring alignment with strategic objectives and market dynamics. Monitored key financial metrics to enable business decisions and proactive cost management.</li><li>Statutory, Internal & Tax Audit Management: Finalized standalone and consolidated financials under Ind AS and IFRS, ensured timely group reporting and compliance with international standards. Delivered clean and timely closures of statutory, tax, and internal audits in coordination with Big 4 auditors. Strengthened audit readiness through pre-audit diagnostics and rectification of recurring control gaps.</li><li>Regulatory Compliance & Risk Management: Ensured end-to-end compliance which includes ROC, RBI, FEMA, Income Tax, GST, Transfer Pricing, DTAA, and Customs. Reviewed cross-border contracts and transactions to ensure arm’s length pricing, accurate TDS application, and proper documentation under Transfer Pricing regulations.</li><li>Commercial Negotiation & Contract Governance: Led commercial negotiations and structured deals with vendors and franchisees. Reviewed key business contracts to ensure financial viability, risk protection, and compliance with regulatory standards.</li><li>Treasury & External Commercial Borrowing (ECB): Managed fund planning and liquidity management including ECB drawdowns, bank negotiations, and interest optimization. Improved working capital cycles through proactive cash flow forecasting and receivables control.</li><li>Internal Controls & Governance Framework: Led organization-wide reviews of internal control systems, identified process gaps, and redesigned or implemented over 40 SOPs and IFCs. Established a governance structure for financial discipline, risk mitigation, and policy compliance across departments.</li></ul> at Kama Ayurveda Pvt. Ltd. & PUIG India Pvt. Ltd.<ul><li>Company Overview: Group Company of PUIG, Spain</li><li>Team Leadership & Process Excellence: Organised the transformation of the Finance & Accounts function, establishing performance-driven goals, and embedding a culture of accountability and continuous improvement. Drove operational efficiency through process redesigns, SOP implementation and optimal resource deployment, leading to measurable improvements in turnaround time and accuracy.</li><li>Strategic Partnering with CXOs: Acted as a key advisor to the CEO, CFO, and other CXOs on business planning, pricing strategies, and business model pivots to support scale-up and profitability. Contributed to investor communications with data-backed insights to enhance stakeholder confidence and secure strategic funding.</li><li>Cross-Functional & Global Stakeholder Management: Functioned as the strategic finance business partner to cross-functional heads and the PUIG global finance team, aligning local execution with global financial strategies and compliance requirements.</li><li>ERP Transformation & System Automation: Led end-to-end ERP reimplementation to address system gaps, enforce role-based controls, and automate core finance processes—resulting in enhanced data accuracy, faster reporting and improved internal controls.</li><li>Costing, Inventory & Profitability Optimization: Designed and implemented plant-level costing models to ensure accurate COGS determination. Improved inventory management across pricing, consumption tracking, and aging analysis—enabling better working capital control and cost efficiency.</li><li>Manufacturing Finance & Statutory Compliance: Supervised end-to-end accounting for manufacturing operations and ensured full statutory compliance.</li><li>Financial Reporting, MIS & Profitability Analytics: Delivered accurate and timely monthly MIS reports, including P&L, Balance Sheet and KPI dashboards with deep-dive variance analysis across stores, business verticals, and geographies. Supported board-level decision-making through insightful presentations on financial health and business performance.</li><li>Budgeting, Forecasting & Business Planning: Led the Annual Operating Plan (AOP) and rolling forecasts, ensuring alignment with strategic objectives and market dynamics. Monitored key financial metrics to enable business decisions and proactive cost management.</li><li>Statutory, Internal & Tax Audit Management: Finalized standalone and consolidated financials under Ind AS and IFRS, ensured timely group reporting and compliance with international standards. Delivered clean and timely closures of statutory, tax, and internal audits in coordination with Big 4 auditors. Strengthened audit readiness through pre-audit diagnostics and rectification of recurring control gaps.</li><li>Regulatory Compliance & Risk Management: Ensured end-to-end compliance which includes ROC, RBI, FEMA, Income Tax, GST, Transfer Pricing, DTAA, and Customs. Reviewed cross-border contracts and transactions to ensure arm’s length pricing, accurate TDS application, and proper documentation under Transfer Pricing regulations.</li><li>Commercial Negotiation & Contract Governance: Led commercial negotiations and structured deals with vendors and franchisees. Reviewed key business contracts to ensure financial viability, risk protection, and compliance with regulatory standards.</li><li>Treasury & External Commercial Borrowing (ECB): Managed fund planning and liquidity management including ECB drawdowns, bank negotiations, and interest optimization. Improved working capital cycles through proactive cash flow forecasting and receivables control.</li><li>Internal Controls & Governance Framework: Led organization-wide reviews of internal control systems, identified process gaps, and redesigned or implemented over 40 SOPs and IFCs. Established a governance structure for financial discipline, risk mitigation, and policy compliance across departments.</li></ul> at Kama Ayurveda Pvt. Ltd. & PUIG India Pvt. Ltd.
<ul><li>Worked across multiple levels of a complex content ingestion system over a 10-year span</li><li>Improved system performance by streamlining data retrieval and backend operations</li><li>Standardized data ingestion protocols, enhancing accuracy across geographic and topical datasets</li><li>Implemented client-facing dashboard features previously underutilized, making them standard practice</li><li>Integrated third-party tools to overcome content access restrictions and expand curation capabilities</li><li>Applied deep understanding of Google search logic to maximize content quality and relevance</li><li>Analyzed and explained system behavior to internal stakeholders and clients to improve transparency</li><li>Developed training protocols for content moderation and system maintenance, enabling week-long onboarding cycles</li><li>Managed a team of 12 moderators over four years, optimizing workflows to support high-volume data pulls</li><li>Coordinated with operations and account teams to assess client requests, troubleshoot issues, and develop solutions</li><li>Conducted honest, strategic discussions with clients and leadership to align requests with system limitations and business goals</li><li>Maintained detailed process documentation to support organizational memory, training, and accountability</li><li>Completed college-level coursework in survey and process writing; applied principles to workplace efficiencies</li><li>Self-taught in multiple platforms including sound and video editing software, media production software</li><li>Proficient in Microsoft Office Suite, Google Workspace, and a range of productivity and curation tools</li></ul> at Futuri Media<ul><li>Worked across multiple levels of a complex content ingestion system over a 10-year span</li><li>Improved system performance by streamlining data retrieval and backend operations</li><li>Standardized data ingestion protocols, enhancing accuracy across geographic and topical datasets</li><li>Implemented client-facing dashboard features previously underutilized, making them standard practice</li><li>Integrated third-party tools to overcome content access restrictions and expand curation capabilities</li><li>Applied deep understanding of Google search logic to maximize content quality and relevance</li><li>Analyzed and explained system behavior to internal stakeholders and clients to improve transparency</li><li>Developed training protocols for content moderation and system maintenance, enabling week-long onboarding cycles</li><li>Managed a team of 12 moderators over four years, optimizing workflows to support high-volume data pulls</li><li>Coordinated with operations and account teams to assess client requests, troubleshoot issues, and develop solutions</li><li>Conducted honest, strategic discussions with clients and leadership to align requests with system limitations and business goals</li><li>Maintained detailed process documentation to support organizational memory, training, and accountability</li><li>Completed college-level coursework in survey and process writing; applied principles to workplace efficiencies</li><li>Self-taught in multiple platforms including sound and video editing software, media production software</li><li>Proficient in Microsoft Office Suite, Google Workspace, and a range of productivity and curation tools</li></ul> at Futuri Media
<ul>
<li>Hours per week: 40.</li>
</ul>
<p><strong>Duties, Accomplishments, and Related Skills:</strong></p>
<ul>
<li>Supervise and coordinate daily administrative workflows for a team of 15 employees, ensuring timely task execution, adherence to protocols, and consistent performance monitoring.</li>
<li>Maintain accurate records and documentation related to property intake, detainee processing, transportation, and deportation; verify and audit files to ensure regulatory compliance, and data integrity.</li>
<li>Execute high-volume data entry (up to 8 hours per day), including the entry of case notes, customs documentation, custody logs, and internal reports into secure federal databases.</li>
<li>Develop, review, and edit administrative reports and forms for internal use and government audits; ensure completeness, accuracy, and policy alignment.</li>
<li>Serve as the primary liaison between facility staff, supervisors, and stakeholders; facilitate clear, professional communication, and documentation flow across departments.</li>
<li>Identified discrepancies in data entries and corrected them accordingly.</li>
<li>Oversee inventory control processes, including the secure receipt, tracking, and storage of personal property, using standardized procedures and government tracking systems.</li>
<li>Conduct routine audits and quality control reviews to ensure that administrative practices meet federal operational standards.</li>
<li>Apply sound judgment to evaluate options, solve problems, and make informed recommendations on administrative and operational matters, contributing to efficient workflow management, and compliance with agency standards.</li>
<li>Assist in developing and revising privacy and security policies concerning Personally Identifiable Information (PII); identify potential compliance risks, and recommend solutions.</li>
<li>Coordinate logistics for detainee transportation to court and medical appointments, manage schedules, and track movement through detailed administrative planning.</li>
<li>Conduct roll calls, and ensure accountability through diligent documentation, system updates, and status reporting.</li>
</ul>
<p>Supervisor: Scott Jackson (949) 456-2706.</p>
<p>Permission to contact: Yes.</p> at ProTech USA LLC, Government Contracting<ul>
<li>Hours per week: 40.</li>
</ul>
<p><strong>Duties, Accomplishments, and Related Skills:</strong></p>
<ul>
<li>Supervise and coordinate daily administrative workflows for a team of 15 employees, ensuring timely task execution, adherence to protocols, and consistent performance monitoring.</li>
<li>Maintain accurate records and documentation related to property intake, detainee processing, transportation, and deportation; verify and audit files to ensure regulatory compliance, and data integrity.</li>
<li>Execute high-volume data entry (up to 8 hours per day), including the entry of case notes, customs documentation, custody logs, and internal reports into secure federal databases.</li>
<li>Develop, review, and edit administrative reports and forms for internal use and government audits; ensure completeness, accuracy, and policy alignment.</li>
<li>Serve as the primary liaison between facility staff, supervisors, and stakeholders; facilitate clear, professional communication, and documentation flow across departments.</li>
<li>Identified discrepancies in data entries and corrected them accordingly.</li>
<li>Oversee inventory control processes, including the secure receipt, tracking, and storage of personal property, using standardized procedures and government tracking systems.</li>
<li>Conduct routine audits and quality control reviews to ensure that administrative practices meet federal operational standards.</li>
<li>Apply sound judgment to evaluate options, solve problems, and make informed recommendations on administrative and operational matters, contributing to efficient workflow management, and compliance with agency standards.</li>
<li>Assist in developing and revising privacy and security policies concerning Personally Identifiable Information (PII); identify potential compliance risks, and recommend solutions.</li>
<li>Coordinate logistics for detainee transportation to court and medical appointments, manage schedules, and track movement through detailed administrative planning.</li>
<li>Conduct roll calls, and ensure accountability through diligent documentation, system updates, and status reporting.</li>
</ul>
<p>Supervisor: Scott Jackson (949) 456-2706.</p>
<p>Permission to contact: Yes.</p> at ProTech USA LLC, Government Contracting
<ul><li>Led end-to-end integration and testing of ORAN (LTE/5G) networks in alignment with 3GPP standards</li><li>Validated network functionality and performance metrics, ensuring full compliance with ORAN architecture</li><li>Executed Acceptance Test Plans (ATP) and customer-specific test cases across multiple deployment scenarios</li><li>Collaborated cross-functionally with development and QA teams to troubleshoot and resolve complex protocol stack issues</li><li>Conducted in-depth analysis of logs (TTI, I0, L1, RLOC, L3) to identify root causes and deliver timely resolutions</li><li>Contributed to ORAN system optimization and automation initiatives to improve testing efficiency</li></ul> at Mavenir Systems Pvt. Ltd.<ul><li>Led end-to-end integration and testing of ORAN (LTE/5G) networks in alignment with 3GPP standards</li><li>Validated network functionality and performance metrics, ensuring full compliance with ORAN architecture</li><li>Executed Acceptance Test Plans (ATP) and customer-specific test cases across multiple deployment scenarios</li><li>Collaborated cross-functionally with development and QA teams to troubleshoot and resolve complex protocol stack issues</li><li>Conducted in-depth analysis of logs (TTI, I0, L1, RLOC, L3) to identify root causes and deliver timely resolutions</li><li>Contributed to ORAN system optimization and automation initiatives to improve testing efficiency</li></ul> at Mavenir Systems Pvt. Ltd.