MATHIVANAN R
Gurgaon
Summary
Results-driven marketing professional with expertise in managing Google Ads campaigns and optimizing online marketing strategies. Demonstrated success in driving brand awareness, increasing website traffic, and boosting sales through effective AdWords management. Strong skills in strategic planning, data analysis, keyword research, and campaign optimization, leading to significant improvements in ad performance and return on investment.
Overview
5
5
years of professional experience
1
1
Certification
Work History
<ul><li>Acted as a strategic partner for clients' YouTube presence, translating complex performance data into clear, actionable strategies to drive channel growth</li><li>Analyzed client YouTube channels to identify content gaps and optimization opportunities, providing strategic recommendations on video SEO, titling, and thumbnail design.</li><li>Developed performance dashboards to track key YouTube metrics, delivering data-driven insights on content strategy.</li><li>Conducted onboarding and enablement sessions for new team members covering process flow, performance tracking, and reporting tools.</li><li>Contributed to internal knowledge-sharing initiatives by documenting workflows and best practices for performance monitoring.</li><li>Collaborated cross-functionally to resolve escalations and proactively address client concerns.</li><li>Contributed to knowledge transfer and process documentation to improve team readiness and operational excellence.</li></ul>
Teleperformance Global Services Pvt Ltd
06.2023 - Current
- Acted as a strategic partner for clients' YouTube presence, translating complex performance data into clear, actionable strategies to drive channel growth
- Analyzed client YouTube channels to identify content gaps and optimization opportunities, providing strategic recommendations on video SEO, titling, and thumbnail design.
- Developed performance dashboards to track key YouTube metrics, delivering data-driven insights on content strategy.
- Conducted onboarding and enablement sessions for new team members covering process flow, performance tracking, and reporting tools.
- Contributed to internal knowledge-sharing initiatives by documenting workflows and best practices for performance monitoring.
- Collaborated cross-functionally to resolve escalations and proactively address client concerns.
- Contributed to knowledge transfer and process documentation to improve team readiness and operational excellence.
<ul><li>Strategized and executed digital lead generation campaigns across multiple channels, including SEM, Google Ads (Display & PPC), and email marketing.</li><li>Developed and managed comprehensive Google Ads (PPC) campaigns, conducting in-depth keyword research, A/B testing ad copy, and optimizing bid strategies to lower cost-per-acquisition (CPA).</li><li>Executed both online and offline marketing campaigns to support brand awareness, lead generation, and product launch goals.</li><li>Monitored real-time campaign performance using Google Analytics, tracking key metrics such as CTR, CPC, and conversion rates to measure ROI.</li><li>Translated raw campaign data into actionable insights and comprehensive performance reports, presenting findings to stakeholders to inform future strategy.</li><li>Utilized analytics to refine targeting, messaging, and creative strategies, continuously improving campaign effectiveness and budget allocation.</li><li>Engaged in strategic discussions with internal stakeholders, providing data-backed insights to shape go-to-market approaches.</li></ul>
Akshaya Private Limited
09.2020 - 06.2023
- Strategized and executed digital lead generation campaigns across multiple channels, including SEM, Google Ads (Display & PPC), and email marketing.
- Developed and managed comprehensive Google Ads (PPC) campaigns, conducting in-depth keyword research, A/B testing ad copy, and optimizing bid strategies to lower cost-per-acquisition (CPA).
- Executed both online and offline marketing campaigns to support brand awareness, lead generation, and product launch goals.
- Monitored real-time campaign performance using Google Analytics, tracking key metrics such as CTR, CPC, and conversion rates to measure ROI.
- Translated raw campaign data into actionable insights and comprehensive performance reports, presenting findings to stakeholders to inform future strategy.
- Utilized analytics to refine targeting, messaging, and creative strategies, continuously improving campaign effectiveness and budget allocation.
- Engaged in strategic discussions with internal stakeholders, providing data-backed insights to shape go-to-market approaches.
Education
MBA - Marketing and Operations
Chennai
Chennai05-2020
B.Sc. - Mathematics
Tiruvannamalai
Tiruvannamalai05-2018
HSC -
Gingee
Gingee03-2015
SSLC -
Gingee
Gingee03-2013
Skills
- Commitment to excellence
- Digital marketing
- Google Analytics
- Data analysis expertise
- Client relationship management
- Marketing strategy
- Commitment to excellence
- Digital marketing
- Google Analytics
- Data analysis expertise
- Client relationship management
- Marketing strategy
Certification
- Business Analytics course, 5-day program, MA-FOI Strategic Consulting Pvt Ltd., Chennai
- The Fundamentals of Digital Marketing, Google Analytics, GCU VYE G89
Languages
Tamil
First Language
English
Advanced (C1)
C1
Hindi
Elementary (A2)
A2
Timeline
<ul><li>Acted as a strategic partner for clients' YouTube presence, translating complex performance data into clear, actionable strategies to drive channel growth</li><li>Analyzed client YouTube channels to identify content gaps and optimization opportunities, providing strategic recommendations on video SEO, titling, and thumbnail design.</li><li>Developed performance dashboards to track key YouTube metrics, delivering data-driven insights on content strategy.</li><li>Conducted onboarding and enablement sessions for new team members covering process flow, performance tracking, and reporting tools.</li><li>Contributed to internal knowledge-sharing initiatives by documenting workflows and best practices for performance monitoring.</li><li>Collaborated cross-functionally to resolve escalations and proactively address client concerns.</li><li>Contributed to knowledge transfer and process documentation to improve team readiness and operational excellence.</li></ul>
Teleperformance Global Services Pvt Ltd
06.2023 - Current
<ul><li>Strategized and executed digital lead generation campaigns across multiple channels, including SEM, Google Ads (Display & PPC), and email marketing.</li><li>Developed and managed comprehensive Google Ads (PPC) campaigns, conducting in-depth keyword research, A/B testing ad copy, and optimizing bid strategies to lower cost-per-acquisition (CPA).</li><li>Executed both online and offline marketing campaigns to support brand awareness, lead generation, and product launch goals.</li><li>Monitored real-time campaign performance using Google Analytics, tracking key metrics such as CTR, CPC, and conversion rates to measure ROI.</li><li>Translated raw campaign data into actionable insights and comprehensive performance reports, presenting findings to stakeholders to inform future strategy.</li><li>Utilized analytics to refine targeting, messaging, and creative strategies, continuously improving campaign effectiveness and budget allocation.</li><li>Engaged in strategic discussions with internal stakeholders, providing data-backed insights to shape go-to-market approaches.</li></ul>
Akshaya Private Limited
09.2020 - 06.2023
MBA - Marketing and Operations
Chennai
B.Sc. - Mathematics
Tiruvannamalai
HSC -
Gingee
SSLC -
Gingee
Similar Profiles
Saikiran VeeramallaSaikiran Veeramalla
ANALYST- Operations at TELEPERFORMANCE GLOBAL SERVICES PVT LTD.ANALYST- Operations at TELEPERFORMANCE GLOBAL SERVICES PVT LTD.
ROHAN KUMARROHAN KUMAR
TEAM LEADER OPERATIONS at Teleperformance Global Services Pvt. Ltd.TEAM LEADER OPERATIONS at Teleperformance Global Services Pvt. Ltd.
YEDDLA VENKATSAIYEDDLA VENKATSAI
Customer Service Associate - Voice at Teleperformance Global Services Pvt. Ltd.Customer Service Associate - Voice at Teleperformance Global Services Pvt. Ltd.
Sukanta MalakarSukanta Malakar
Entrepreneur in Residence at WheelsEye Technology India Pvt LtdEntrepreneur in Residence at WheelsEye Technology India Pvt Ltd
Samiksha SinghSamiksha Singh
Assistant Manager - Recruitment at Baazi Games ( Poker Baazi)Assistant Manager - Recruitment at Baazi Games ( Poker Baazi)