Maulik Arya
Mumbai
Summary
Student Recruitment Specialist | Consultant | Educationist | Confidant | Solutionist | Executor | Strategist
Overview
14
14
years of professional experience
Work History
Senior Recruitment Advisor
OneStep Global - Supporting University of Bradford, UK
South Asia -
01.2024 - Current
- Assist the Regional Manager to formulate a comprehensive marketing and recruitment strategy tailored to each recruitment cycle.
- Assist in the development of an annual recruitment event calendar, including logistical arrangements such as venue booking, webinar scheduling, speaker coordination, and invitation management.
- Coordinate appointments for academics and University staff, ensuring the availability of marketing materials for events.
- Foster strong relationships with the official agency network through regular office visits, telephone correspondence, and email communication.
- Conduct frequent visits to approved agent offices across various cities in India to conduct student interviews and engage with agency personnel.
- Participate in and oversee student recruitment activities across South Asia, including interview programs and educational fairs. Provide accurate information and guidance to prospective students and stakeholders regarding the University of Bradford's programs.
- Assess applications and make recommendations for admission offers in accordance with University guidelines and procedures, utilizing provided templates and systems.
- Conduct background and financial checks on prospective students to ensure compliance with UK Visa and Immigration (UKVI) requirements.
- Generate monthly activity reports detailing daily undertakings and market updates, as well as analyzing student data.
- Support the University's social media initiatives aimed at engaging prospective Indian students, parents, agency counselors, and other influential stakeholders.
- Execute relevant marketing initiatives on behalf of the University, as needed.
- Developed creative sourcing strategies such as social media campaigns and networking groups.
- Advocated diversity initiatives through proactive outreach efforts and research techniques.
- Created reports related to recruitment activity and provided updates on status of searches and hires.
- Organized career fairs and open house events to attract potential applicants.
- Maintained accurate records of all recruiting activities in Applicant Tracking System.
- Established strong partnerships with key stakeholders across the organization.
- Analyzed applicant data to identify trends in recruitment processes.
- Participated in job fairs, campus visits, and other events to build a pipeline of qualified students.
- Assisted with onboarding new students by providing orientation information.
Senior Recruitment Advisor
University of East London, UK
11.2019 - 01.2024
- Assist the Regional Senior Recruitment Advisor to develop a marketing and recruitment strategy for each recruitment cycle.
- Assist in the development of the annual recruitment event calendar and assist in event arrangements, including booking venues/booths, webinars, arranging speakers, and invitations.
- Arranging appointments for academics and University of East London staff, arranging marketing collateral for events.
- Build strong working relationships with the official agency network, via office visits, telephone, and email communication.
- Conduct regular visits to approved agent offices in cities across India to interview prospective students and engage with agency staff.
- Attend and coordinate student recruitment activities throughout India and South Asia, including interview programs and education fairs, providing prospective students and other stakeholders with relevant and accurate advice regarding
University of East London's programs. - Pre-assess applications and provide recommendations regarding the issuance of an admission offer using the templates and systems provided by the University, following the guidelines and procedures.
- Conduct background and financial checks of prospective students, on behalf of the University, to ensure that they meet the requirements of a UKVI.
- Provide a monthly activity report of activities undertaken daily and of relevant market updates, as well as produce and interpret student data.
- Support the University’s social media activities focused on engaging with prospective Indian students, parents, agency counselors and other key influencers.
- Undertake relevant marketing activities by the University, as required.
- Created reports related to recruitment activity and provided updates on status of searches and hires.
Team Leader
Raffles Education Network (Singapore)
01.2017 - 11.2019
- Prepare annual marketing report to facilitate strategic decision making by management.
- Represent Raffles in marketing matters at external bodies, for example, Education Fairs, Conferences, etc. to promote products offered by Raffles in assigned regions.
- Planning and organizing Agent Product Training sessions on a quarterly basis.
- Planning marketing and promotions strategies for Raffles Education Network, India.
- To provide dedicated administrative support for the admission team, students, and to the University's network of contracted agents.
- Develop all promotional material (print & digital) for Raffles Education Network India using internal resources and external agencies so that all stakeholders receive accurate and reliable information on courses at Raffles.
- To act as a backup for the Agent Communications Officer.
- To undertake any other duties, commensurate with the post, as may be required from time to time by the Vice President of International Development.
- Develop and maintain a database of student, academic, and agent contacts to facilitate customer relationship management and direct mailing to recruit prospective students.
Senior Relationship Manager
DSK International Campus, Pune
Mumbai
05.2014 - 12.2016
- Efficiently plan and execute students' joining formalities.
- Conducting workshops, presentations, seminars, etc., at schools and junior colleges.
- Creating a healthy rapport with the principals and coordinators of schools and colleges assigned in my region.
- Generating a database from the activities.
Responsible for marketing activities in assigned region. - Converting leads to admission from the database.
- Attending walk-ins and telephonic enquiries.
Senior Business Development Executive
Future Education Limited
Mumbai
04.2012 - 12.2013
- Tapping corporate firms for Tie-up to Promote Professional Courses.
- Conduct interactive events in various corporate Venues.
- Planning and Executing seminar, presentations, professional education fairs.
- Converting the qualified leads into confirmed admissions.
- Designing marketing collaterals for conducting ATL/BTL activities.
Customer Care Executive
Discovery Herbs
Mumbai
10.2010 - 11.2011
- Tapping corporate firms for tie-up to promote gallbladder and kidney stones removal products.
- To conduct interactive events in various corporate venues.
- Planning and executing seminars, presentations.
Education
Masters in Business Management (MBA) -
SHIATS University
04.2013
Bachelors in Commerce (B.Com) -
EIILIM University
04.2011
Skills
- Exceptional Communication Skills: Demonstrated excellence in oral and written communication, with the proven ability to interact effectively with Deans, faculty members, administrators, students, and external stakeholders
- Global Mobility: Willing and capable of extensive international travel, with the flexibility to be abroad for up to 6-7 months per academic year
- Project Management Expertise: Adept at developing and adhering to timelines for multiple concurrent projects, ensuring timely and successful completion
- Student Recruitment Success: A solid track record of successfully executing student recruitment activities within a higher education setting
- Collaborative Teamwork: Proven ability to work collaboratively with various departments to implement an effective student recruitment strategy
- Market Promotion Knowledge: In-depth knowledge of promoting higher education across diverse markets, including the UK, Singapore, Hong Kong, China, Australia, Malaysia, and Italy
- Technical Proficiency: Skilled in using ERP and CRM database systems specifically for student recruitment purposes
- Admissions Expertise: Comprehensive understanding of admissions policies and procedures, including the processes for obtaining student visas
- Networking and Relationship Building: Strong ability to establish and maintain internal and external networks, fostering highly effective working relationships
- Crisis Management and Confidentiality: Experienced in handling sensitive or confidential matters according to policy and procedures, with the ability to escalate issues appropriately when necessary
- Proactive Attitude: A self-starter with a proactive “can-do” attitude, excellent conceptual clarity, strong written and verbal communication skills, and outstanding interpersonal abilities
Affiliations
- Attended 60+ education fairs, covering an average of 12 cities each, in the last year.
- Provided 600+ training sessions to stakeholders.
- Delivered approximately 400 presentations in schools and colleges (2019-Present).
- Increased recruitment numbers by 80% for the September 2024 intake.
- Delivered approximately 350 presentations in schools and colleges in 2024.
- Assisted in designing marketing collateral and supported digital marketing efforts for the South Asia region.
- Organized approximately 290 workshops at PAN India International schools, generating potential leads and enhancing branding.
- Increased student recruitment by 60% across 12 intakes in about 5 years, with an average fee of GBP 19,000 from the South Asia region.
- Delivered more than 40 presentations to over 6,000 overseas education agents since January 2024.
Soft & Technical Skills
- Interpersonal Skills: Strong communicator with the ability to negotiate effectively and engage in rational thinking to resolve conflicts and facilitate smooth interactions.
- IT Skills: Proficient in using MS Office Packages, including Word, Excel, PowerPoint, and Outlook. Experienced with Office 365 and various ERP database systems utilized in university settings.
- Effective Digital Skills: Skilled in managing Facebook and Instagram Business pages, leveraging social media to engage with and attract prospective students.
- Marketing Development: Strategic thinker with the ability to develop comprehensive marketing strategies and business plans for student recruitment. Experienced in creating year-round marketing plans tailored to the unique needs of university systems.
- Updated Higher Education Knowledge: Well-informed on current higher education trends and policies through resources such as www.gov.uk, www.hotcoursesabroad.com, and www.studylink.com.
Accomplishments
- Active social worker in the current vicinity.
- Presenter for MET Institutes of International Studies.
- Financial Aid Representative for Anil Charitable Trust.
- Four-time District Level Boxing Champion (2000-2003).
- Second Prize winner in Nature’s Grove Hakone Rock Climbing Competition (2002).
- President of Rotaract Club of Bombay Uptown (2013).
Multi Linguistic Skills
Gujarati
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Marathi
Proficient (C2)
C2
Kutchi
Intermediate (B1)
B1
References
References available upon request.
Timeline
Senior Recruitment Advisor
OneStep Global - Supporting University of Bradford, UK
01.2024 - Current
Senior Recruitment Advisor
University of East London, UK
11.2019 - 01.2024
Team Leader
Raffles Education Network (Singapore)
01.2017 - 11.2019
Senior Relationship Manager
DSK International Campus, Pune
05.2014 - 12.2016
Senior Business Development Executive
Future Education Limited
04.2012 - 12.2013
Customer Care Executive
Discovery Herbs
10.2010 - 11.2011
Masters in Business Management (MBA) -
SHIATS University
Bachelors in Commerce (B.Com) -
EIILIM University