Maulik Kotak

• Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
• Created compelling blog content to position the company as an industry thought leader and attract organic website traffic.
• Managed pay-per-click advertising campaigns to drive targeted traffic and maximize return on investment.
• Analyzed performance metrics to continually refine digital marketing strategies for optimal results.
• Enhanced conversion rates by designing and optimizing landing pages for targeted keywords.
• Created and delivered innovative, strategic marketing programs for clients with focus on events, digital marketing and social media.
• Boosted brand awareness through the creation and management of engaging social media campaigns.
• Coordinated influencer partnerships, leading to increased brand visibility and consumer trust in the product or service offering.
• Managed approximately 5+ clients in lead generation.

The Digital Marketing Consultant will develop and execute digital marketing strategies to boost brand visibility, generate leads, and drive engagement. This role involves collaboration with internal teams to ensure alignment with overall business objectives and brand messaging.

Key Responsibilities:

• Strategic Planning: Formulate and implement digital marketing strategies that align with business goals and objectives, focusing on enhancing brand awareness and online presence.
• Campaign Management: Oversee the development and execution of digital marketing campaigns across various channels, including SEO, SEM, social media, and email marketing.
• Content Strategy: Create and manage content strategies that drive engagement and conversions, ensuring that all content is relevant, high-quality, and aligned with brand messaging.
• Performance Analysis: Monitor and analyze digital marketing performance using analytics tools, generating insights and reports to assess the effectiveness of strategies and identify opportunities for improvement.
• Increase organic traffic by 56% through SEO and content marketing.
• Streamlined operations and prioritized tasks using strategic marketing, resulting in a 25% increase in revenue.

• Specialize in driving tangible 88% business growth through data-driven digital marketing strategies
• With a deep understanding of SEO, PPC, and data analytics, help businesses unlock their full potential
• Expertise spans lead generation, website optimization, and brand awareness.
• Streamlined operations and prioritized tasks, allowing SEO team to increase revenue by 25%
• Enhanced conversion rates by designing and optimizing landing pages for targeted keywords.
• Generated high-quality leads by implementing targeted email marketing campaigns.
• Created compelling blog content to position the company as an industry thought leader and attract organic website traffic.
• Increased open rates with compelling subject lines for email campaigns that drove click-throughs and conversions.
• Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.

• SEO and Lead Generation Management: Develop and manage SEO and lead generation strategies to drive targeted traffic and enhance conversion rates.
• Campaign Creation and Execution: Design and implement data-driven marketing campaigns that boost brand visibility and deliver quantifiable results.
• Strategic Expertise Application: Apply advanced digital marketing knowledge to foster business growth and maintain a competitive edge in the market.
• Performance Analysis: Monitor and analyze campaign performance using relevant tools and metrics, providing actionable insights for optimization.
• Market Research: Conduct research on market trends, audience behavior, and competitor activities to inform strategy and improve marketing effectiveness.
• Stakeholder Collaboration: Work with cross-functional teams to ensure alignment of marketing efforts with overall business objectives and branding strategies.
• Increase organic traffic by 78% through SEO and content marketing.
• Cultivated relationships with search engine providers to gain industry insights and determine prospects.
• A-B tested ad campaigns to optimize performance and drive improved ROI.

• SEO and Lead Generation Management: Develop and manage SEO and lead generation strategies to drive targeted traffic and enhance conversion rates.
• Campaign Creation and Execution: Design and implement data-driven marketing campaigns that boost brand visibility and deliver quantifiable results.
• Strategic Expertise Application: Apply advanced digital marketing knowledge to foster business growth and maintain a competitive edge in the market.
• Performance Analysis: Monitor and analyze campaign performance using relevant tools and metrics, providing actionable insights for optimization.
• Boosted Social Media Engagement by 60% with Innovative Campaigns.

• Campaign Management: Develop, implement, and manage PPC campaigns across various platforms, including Google Ads, Bing Ads, and social media.
• Keyword Research: Conduct thorough keyword research to identify high-value keywords and optimize ad targeting for improved performance.
• Ad Creation and Optimization: Design and write compelling ad copy, including headlines and descriptions, and continuously test and refine ads to maximize click-through rates (CTR) and conversion rates.
• Budget Management: Allocate and manage PPC budgets effectively, ensuring optimal spend and return on investment (ROI) across campaigns.
• Performance Tracking and Analysis: Monitor PPC campaign performance using analytics tools, generate reports, and analyze data to make informed decisions and adjustments.
• Competitive Analysis: Research and analyze competitors’ PPC strategies to identify opportunities and stay ahead in the market.
• Landing Page Optimization: Collaborate with design and development teams to ensure landing pages are optimized for conversions and aligned with PPC ad messaging.
• Strategy Development: Develop and implement PPC strategies that align with overall marketing goals and business objectives.
• A/B Testing: Conduct A/B testing on ad copy, targeting options, and landing pages to determine the most effective elements for driving results.
• Client Communication: Provide regular updates and insights to clients or stakeholders on campaign performance and strategies, addressing any questions or concerns.
• Elevated Conversion Rates by 72% with Data-Driven Marketing Tactics.

• Strategic Planning: Develop and execute comprehensive SEO strategies to enhance organic search visibility and drive website traffic.
• Team Management: Lead and mentor the SEO team, providing guidance, training, and support to ensure successful execution of SEO initiatives.
• Campaign Oversight: Oversee and coordinate SEO campaigns, including on-page and off-page optimization, keyword research, and content development.
• Performance Monitoring: Track and analyze key SEO metrics, such as rankings, traffic, and conversions, using tools like Google Analytics and SEMrush, to evaluate the effectiveness of strategies.
• SEO Audits: Conduct regular SEO audits to identify issues and opportunities, and implement corrective actions to improve website performance.
• Collaboration: Work closely with content creators, web developers, and other marketing teams to ensure SEO best practices are integrated into all aspects of the digital strategy.
• Competitive Analysis: Monitor competitors’ SEO activities and industry trends to identify new opportunities and maintain a competitive edge.
• Reporting: Prepare and present detailed reports on SEO performance, progress, and strategic recommendations to stakeholders and senior management.
• Innovation: Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices to continuously refine and enhance SEO strategies.
• Budget Management: Oversee the SEO budget, ensuring efficient allocation of resources to achieve the best possible ROI.
• Grew Website Traffic by 40% Using Strategic Content Marketing.

• Keyword Research: Conduct in-depth keyword research to identify relevant and high-value keywords for on-page and off-page SEO strategies.
• On-Page Optimization: Optimize website content, meta tags, headings, and images to improve search engine rankings and enhance user experience.
• Technical SEO: Perform technical SEO audits to address issues such as site speed, mobile responsiveness, crawl errors, and structured data.
• Content Strategy: Collaborate with content creators to develop and implement SEO-friendly content strategies that drive organic traffic and engage target audiences.
• Link Building: Develop and execute strategies for acquiring high-quality backlinks from authoritative sites to improve domain authority and search rankings.
• Performance Tracking: Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, and SEO platforms to assess effectiveness and identify areas for improvement.
• Competitor Analysis: Analyze competitors’ SEO strategies to understand their strengths and weaknesses and identify opportunities for gaining competitive advantage.
• SEO Reporting: Generate regular reports on SEO performance, including keyword rankings, traffic trends, and conversion metrics, and present findings to stakeholders.
• Algorithm Updates: Stay informed about search engine algorithm updates and industry changes to adapt SEO strategies and maintain optimal performance.
• User Experience: Ensure that SEO practices align with best practices for user experience, including site navigation, mobile-friendliness, and content readability.
• Enhanced Brand Visibility by 55% Through Comprehensive Digital Campaigns.
• Increased Organic Traffic by 48% Through Targeted SEO Strategies.