Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Maxine Pamela Mathew

Qualitative Researcher
New Delhi

Summary

I am a driven and highly adaptable professional with incisive analytical skills. I possess a passion for a deep understanding of cultural and social trends, and know how to practically apply them to the client context. Commercially minded, I always undertake a thorough assessment of a client’s business context and objectives to accurately extract key insights. My background in English Literature, along with an interest in writing and research, has enabled me to present the intricate and nuanced consumers stories behind the data.

Overview

6
6
years of professional experience

Work History

Senior Research Manager

Kantar
04.2023 - Current
  • Delivered multiple persuasive proposals and reports with minimal interventions, which aided clients in taking affirmative and actionable decisions
  • Was the key point of contact for the client during projects to ensure effective and timely delivery of client's business objectives
  • Managed a team of one to execute strategic and tactical projects

Research Manager

Kantar
01.2022 - 03.2023
  • Worked with senior managers to write impactful proposals and presentations.
  • Analysed data and shaped insights into business solutions and marketing strategies
  • Coordinated with research, project management, and client teams to ensure effective and timely delivery of projects

Content Manager

IMARC Services Private Limited
01.2020 - 12.2021
  • Managed a team of six content writer to ensure a continuous flow of accurate and impactful content on our website to drive sales
  • Providing support to analysts by undertaking secondary qualitative research to provide content for sections like like drivers and constraints, COVID-19 impact, and SWOT

Content Writer

IMARC Services Private Limited
01.2019 - 01.2020
  • Undertaking secondary research to provide reliable and accurate qualitative content for reports and website content
  • Helping the marketing/promotions team by developing original web content, which help in driving maximum traffic to the company website


Content Writer

Beyond The Box Creative Solutions Co.
03.2018 - 01.2019
  • Creating and researching content pertaining to latest movies and TV shows for the website, DesiCinephiles.com
  • Undertaking in-depth analysis of themes, filmmaking, plot/story, characters, and other aspects of TV shows and movies, along with analysing the latest trends in the industry

Education

Master of Arts - Shakespeare Studies

King's College London
London
04.2001 -

Bachelor of Arts - English

Jesus And Mary College, Delhi University
Delhi, India
04.2001 -

Skills

Qualitative Research

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Accomplishments

Publications and Conferences

  • “Bingewatching The Drama: Locating the Indian Queer Digital Space Through Web Series.” Worldmaking around the World: Queer Media and Culture in Circulation 22nd May 2021, University of Exeter, Exeter, United Kingdom.
  • “The Garden Snake.” Liberation, edited by Samhitha Reddy, Inkfeathers Publishing, 2021.
  • “Rebels and Outliers: Popular Representations of Dacoits in Indian Folk Literature and Mass Media.” Ballads and Bandits/ ICFE 2019, University College Dublin, Dublin, Ireland.
  • “Political Anxieties of Elizabethan and Jacobean England as Reflected in Shakespeare's Hamlet and Macbeth.” International Conference on Politics Power and Spectacle in Shakespeare March 2019, Shakespeare Society of India and Kirori Mal College, University of Delhi, Delhi, India.
  • “Buddhism in Sikkim: A Study in Cultural Syncretism.” DU Journal of Undergraduate Research and Innovation, vol. 1, no. 2, May 2015.

Timeline

Senior Research Manager

Kantar
04.2023 - Current

Research Manager

Kantar
01.2022 - 03.2023

Content Manager

IMARC Services Private Limited
01.2020 - 12.2021

Content Writer

IMARC Services Private Limited
01.2019 - 01.2020

Content Writer

Beyond The Box Creative Solutions Co.
03.2018 - 01.2019

Master of Arts - Shakespeare Studies

King's College London
04.2001 -

Bachelor of Arts - English

Jesus And Mary College, Delhi University
04.2001 -
Maxine Pamela MathewQualitative Researcher