I am a driven and highly adaptable professional with incisive analytical skills. I possess a passion for a deep understanding of cultural and social trends, and know how to practically apply them to the client context. Commercially minded, I always undertake a thorough assessment of a client’s business context and objectives to accurately extract key insights. My background in English Literature, along with an interest in writing and research, has enabled me to present the intricate and nuanced consumers stories behind the data.
Qualitative Research
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