Summary
Overview
Work History
Education
Skills
Awards
Key Projects And Achievements
Timeline
Generic

Mayank Arora

Gurugram

Summary

A highly skilled and results-oriented professional with 10 years of progressive experience in strategic operations, client communication, and sales enablement, adept at driving revenue growth and optimizing performance in fast-paced environments. Proven ability to bridge strategic vision with execution, manage high-stakes client interactions, and lead cross-functional initiatives. Recognized by Google for developing the 'Agency Champ Process,' demonstrating a strong aptitude for digital advertising ecosystem efficiency. Seeking to leverage extensive experience in strategic thinking, data-driven insights, and communication.

Overview

10
10
years of professional experience

Work History

Deputy Manager – Strategy & Operations

WNS Global Services
Gurugram
06.2024 - Current
  • Lead operational strategy and internal communications for multi-LOB accounts, focusing on customer experience and revenue growth, relevant to the Google Ads ecosystem.
  • Drive stakeholder alignment through strategic performance presentations in Monthly Business Reviews (MBRs) and Quarterly Business Reviews (QBRs), demonstrating strong communication skills.
  • Implement change management frameworks to support transformation projects across India delivery centers, enhancing operational efficiency.
  • Mentor and guide assistant managers in business planning, workforce strategy, and client management.

Assistant Manager – Business Operations

WNS Global Services
Gurugram
10.2022 - 06.2024
  • Managed operational KPIs and client relationships, executing revenue-driven projects.
  • Streamlined workforce and shrinkage models for improved efficiency.
  • Co-led business reviews, contributing strategic insights and communications to leadership, including discussions pertinent to digital advertising operations.

Team Leader – Client Communications & Sales Strategy

Concentrix
Chandigarh
09.2021 - 10.2022
  • Served as a critical communication bridge between onshore clients and delivery teams, ensuring seamless operations.
  • Developed a new Line of Business (LOB) through strategic planning, enhancing site revenue by 15%+, showcasing strong business development capabilities.
  • Led weekly insights meetings and created performance dashboards for client transparency, emphasizing data analysis and reporting.

Sales Trainer – Strategic Enablement

Concentrix
Chandigarh
12.2020 - 08.2021
  • Facilitated structured onboarding and communication coaching for cross-border teams, improving sales efficacy.
  • Designed content frameworks and toolkits to drive consultative selling and alignment with client KPIs, directly applicable to Google Ads product understanding and sales.

Sales Coach – Strategic Initiatives & Training

Wipro Digital Operations & Platform
11.2015 - 11.2020
  • Oversaw sales coaching and enablement for 80+ staff, focusing on customer communication and compliance in sales processes.
  • Designed and executed revenue-focused projects such as new sales queue launches.
  • Partnered with leadership on sales dashboards, forecasts, and internal business reviews, demonstrating analytical and strategic partnership skills.

Education

Bachelor of Arts (B.A.) -

Deshbandhu College, University of Delhi
01.2015

Skills

  • Google Ads expertise
  • Strategic planning and execution
  • Client relationship management
  • Stakeholder communication
  • Business transformation
  • Sales enablement
  • Process optimization
  • Data analysis and reporting
  • CRM proficiency (Salesforce)
  • Microsoft Excel
  • Microsoft Office

Awards

  • Recognized by Google – for driving the 'Agency Champ Process'
  • Best Deputy Manager – 2024 (National Operations Leadership Award, WNS)
  • Best Assistant Manager – 5 consecutive quarters (WNS)
  • Rockstars' Award – Top Performer (Wipro)
  • Crisis Leadership Commendation – for sales performance during COVID-19 (Wipro)
  • Outstanding Contributor – SPOS Revenue (Wipro, FY19)

Key Projects And Achievements

  • Project True Blue: 'Agency Champ Process', Designed a 'One Point of Contact (POC)' model that was recognized by Google and subsequently adopted as Standard Operating Procedure (SOP) across partners, significantly improving agency-client communication and efficiency.
  • Revenue Bucketization Strategy (2020), Boosted revenue by 30% through the implementation of effective segmentation models, showcasing strong analytical and strategic skills.
  • Project Ascendia, Created scenario-based onboarding learning modules, ensuring business readiness and improved team performance.
  • Whales in Tails, Spearheaded a project focused on targeted high-value client acquisition and revenue acceleration for strategic accounts.
  • Subscription Sales Project (2019), Strategized training rollout to improve upsell/cross-sell conversions, demonstrating an understanding of sales funnel optimization.
  • Sales Training Redesign (2018), Rebuilt sales learning modules with stronger alignment to business goals, enhancing overall sales team effectiveness.

Timeline

Deputy Manager – Strategy & Operations

WNS Global Services
06.2024 - Current

Assistant Manager – Business Operations

WNS Global Services
10.2022 - 06.2024

Team Leader – Client Communications & Sales Strategy

Concentrix
09.2021 - 10.2022

Sales Trainer – Strategic Enablement

Concentrix
12.2020 - 08.2021

Sales Coach – Strategic Initiatives & Training

Wipro Digital Operations & Platform
11.2015 - 11.2020

Bachelor of Arts (B.A.) -

Deshbandhu College, University of Delhi
Mayank Arora