Mayank Bhushan
Search & Social Analyst
Bengaluru,KA
Summary
Results-oriented Performance Marketer with 3 years of experience in the industry, skilled in SEM, SMM, GTM and Google Analytics. Consistently surpassed targets, delivering an impressive 150% of set goals, Built successful advertising campaigns on Google and Facebook, resulting in increased brand visibility and customer engagement.
Overview
3
3
years of professional experience
7
7
years of post-secondary education
9
9
Certifications
Work History
Search & Social Analyst
Annalect India (Omnicom Media Group)
9 2023 - Current
- I am handling Search Ads & Social Ads for our clients Rogers Communications, Fedex, JLR
- Developed comprehensive digital marketing strategies aligned with business goals, utilizing a mix of paid search and social media channels
- Conducted thorough market research and competitor analysis to identify key opportunities for campaign optimization
- Executed and managed end-to-end digital marketing campaigns, ensuring timely delivery and alignment with budget constraints
- Implemented A/B testing methodologies to optimize ad creatives, landing pages, and targeting parameters
- Generated and presented regular performance reports to stakeholders, highlighting key metrics and recommending strategic adjustments
- Working knowledge of platforms SA 360, Google Ads Editor, Bing Ads Editor.
Digital Marketing Specialist
Life Designer
08.2022 - 08.2023
- Working directly with company clients managing their Google Ads & Facebook Ads accounts
- Maintaining & monitoring keyword bids, account daily & monthly budget caps, impression share, quality score & other important metrics
- Strong understanding of Google Analytics and Google Tag Manager
- Creating & monitoring Ad Copies
Digital Marketing Associate
Infometry
08.2021 - 07.2022
- Create and manage campaigns on Google, Facebook, LinkedIn
- Create content and content calendar for social media channels
- Manage all website activity.
- Analyzed web analytics data to inform ongoing strategy adjustments and improve overall ROI on digital marketing efforts.
Digital Marketing Intern
Mobtexting
03.2021 - 07.2021
- Created and managed campaigns on Google, Facebook
- Performing keyword research & analysis
- Assist with social media posting creation including blog management using the Content Management System
- Provide end-of-month report outlining work activities and project progression
Education
Bachelor of Engineering - Information Science & Engineering
Visvesvaraya Technological University
Bengaluru, India 01.2016 - 04.2020
12th - CBSE
Ishan International Public School
01.2012 - 04.2014
Skills
- Google Ads
- Search Ads 360
- Google Analytics
- Google Tag Manager
- Facebook Ads
- Bing Ads
- CRM
- SEO
- WordPress
- Microsoft Excel
- SEMrush
- Problem-Solving
- Social Media Marketing
- Campaign management
- Canva
- Search Engine Marketing
Certification
Google Search Ads 360 Certification
Timeline
Digital Marketing Specialist
Life Designer
08.2022 - 08.2023
Digital Marketing Associate
Infometry
08.2021 - 07.2022
Digital Marketing Intern
Mobtexting
03.2021 - 07.2021
Bachelor of Engineering - Information Science & Engineering
Visvesvaraya Technological University
01.2016 - 04.2020
12th - CBSE
Ishan International Public School
01.2012 - 04.2014
Search & Social Analyst
Annalect India (Omnicom Media Group)
9 2023 - Current
Google Search Ads 360 Certification
Google Ads Video Certification
Twitter Ads Manager Fundamentals Badge
Google Ads Search Certification
Google Ads Display Certification
Google Shopping ads Certification
Google Analytics Certification
Mastering SEO, Content Marketing, PPC and Digital Analytics by Simplilearn
Mastering Social Media, Mobile Marketing and Digital Strategy by Simplilearn
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