Mayank Bhushan
Search & Social Analyst
Bengaluru,KA
Summary
Results-oriented Performance Marketer with 3 years of experience in the industry, skilled in SEM, SMM, GTM and Google Analytics. Consistently surpassed targets, delivering an impressive 150% of set goals, Built successful advertising campaigns on Google and Facebook, resulting in increased brand visibility and customer engagement.
Overview
3
3
years of professional experience
7
7
years of post-secondary education
9
9
Certifications
Work History
Search & Social Analyst
Annalect India (Omnicom Media Group)
9 2023 - Current
- I am handling Search Ads & Social Ads for our clients Rogers Communications, Fedex, JLR
- Developed comprehensive digital marketing strategies aligned with business goals, utilizing a mix of paid search and social media channels
- Conducted thorough market research and competitor analysis to identify key opportunities for campaign optimization
- Executed and managed end-to-end digital marketing campaigns, ensuring timely delivery and alignment with budget constraints
- Implemented A/B testing methodologies to optimize ad creatives, landing pages, and targeting parameters
- Generated and presented regular performance reports to stakeholders, highlighting key metrics and recommending strategic adjustments
- Working knowledge of platforms SA 360, Google Ads Editor, Bing Ads Editor.
Digital Marketing Specialist
Life Designer
08.2022 - 08.2023
- Working directly with company clients managing their Google Ads & Facebook Ads accounts
- Maintaining & monitoring keyword bids, account daily & monthly budget caps, impression share, quality score & other important metrics
- Strong understanding of Google Analytics and Google Tag Manager
- Creating & monitoring Ad Copies
Digital Marketing Associate
Infometry
08.2021 - 07.2022
- Create and manage campaigns on Google, Facebook, LinkedIn
- Create content and content calendar for social media channels
- Manage all website activity.
- Analyzed web analytics data to inform ongoing strategy adjustments and improve overall ROI on digital marketing efforts.
Digital Marketing Intern
Mobtexting
03.2021 - 07.2021
- Created and managed campaigns on Google, Facebook
- Performing keyword research & analysis
- Assist with social media posting creation including blog management using the Content Management System
- Provide end-of-month report outlining work activities and project progression
Education
Bachelor of Engineering - Information Science & Engineering
Visvesvaraya Technological University
Bengaluru, India 01.2016 - 04.2020
12th - CBSE
Ishan International Public School
01.2012 - 04.2014
Skills
- Google Ads
- Search Ads 360
- Google Analytics
- Google Tag Manager
- Facebook Ads
- Bing Ads
- CRM
- SEO
- WordPress
- Microsoft Excel
- SEMrush
- Problem-Solving
- Social Media Marketing
- Campaign management
- Canva
- Search Engine Marketing
Certification
Google Search Ads 360 Certification
Timeline
Digital Marketing Specialist
Life Designer
08.2022 - 08.2023
Digital Marketing Associate
Infometry
08.2021 - 07.2022
Digital Marketing Intern
Mobtexting
03.2021 - 07.2021
Bachelor of Engineering - Information Science & Engineering
Visvesvaraya Technological University
01.2016 - 04.2020
12th - CBSE
Ishan International Public School
01.2012 - 04.2014
Search & Social Analyst
Annalect India (Omnicom Media Group)
9 2023 - Current
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