Results-driven Marketing & Business Development Executive with 4+ years of experience in B2B marketing, sales enablement, influencer marketing, and strategic partnerships. Proven expertise in onboarding and managing high-value partners, driving insurance product sales, executing high-impact influencer campaigns, and delivering measurable ROI. Adept at lead generation, relationship management, and cross-functional collaboration to achieve business growth targets.
Facilitated offline and online collaborations with business partners, agents, and influencers to develop incentive-based programs for quality lead generation.
Onboarded new business partners to enhance insurance operations.
Oversaw High Net-worth Individual (HNI) partner relationships, driving business growth.
Maintained monthly Management Information System (MIS) reports to track contest eligibility.
Identified and engaged over 20 micro and mega influencers to boost mobile app downloads.
Conducted thorough research on YouTube to discover new influencers using targeted keywords.
Established strong relationships with key influencers to expand promotional efforts.
Coordinated with marketing team and five agencies to strategize and execute influencer campaigns.
Gender: M