Summary
Overview
Work History
Education
Skills
Timeline
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Mayank Dixit

Growth & Marketing Consultant at Mindshare United | Performance Marketer | Digital Marketing Manager | SaaS | Data Analytics
New Delhi

Summary

Certified Google Ads Academy Partner with expertise in Search, Display, Fundamentals, and Digital Sales. Results-driven Growth and Marketing Consultant with a proven track record in conducting in-depth research, optimizing marketing metrics, enhancing Google Ads performance, and driving business growth. Highly skilled in analytics, time management, and adapting to fast-paced, dynamic environments.

Overview

11
11
years of professional experience
4
4
years of post-secondary education

Work History

Growth & Marketing Consultant

Mindshare United
08.2021 - Current
  • Led a high-performing team focused on search and social media marketing, providing strategic guidance and achieving client and departmental goals.
  • Managed client relationships, delivering strategic recommendations and performance analyses to build long-term partnerships and ensure satisfaction.
  • Stayed ahead of industry trends, applying insights to develop innovative strategies that enhanced campaign performance and maintained a competitive edge.
  • Collaborated with cross-functional teams (SEO, content, digital advertising, and creative) to deliver cohesive marketing strategies across all channels.

Senior Growth Manager

Inkspell Media
02.2020 - 07.2021
  • Managed and optimized paid digital marketing campaigns across AdWords, Instagram, and Facebook with a $160,000 monthly budget, generating $645,000 in revenue.
  • Developed conditional email campaigns that improved customer retention by 23%.
  • Created marketing funnel reports, improving conversion rates by 210%.
  • Enhanced customer LTV by 28% through in-house content leveraged by the sales team.
  • Launched SEO campaigns targeting high-volume and long-tail keywords, driving 11,000 visitors and 160 customers monthly.
  • Built data infrastructure using Tableau and SQL, providing real-time insights into marketing funnels and business KPIs.
  • Applied predictive modeling to turn data into actionable insights and optimize marketing efforts.
  • Utilized Google Analytics and Google Tag Manager to improve cohort, retention, and LTV analysis, boosting performance by 20%.

Senior Associate - Growth

Inkspell Media
11.2017 - 01.2020
  • Led social media campaigns targeting lead generation, traffic, app installs, and video views; executed A/B tests for optimization.
  • Analyzed website performance, reporting on key metrics (bounce rate, dwell time, conversions) and measuring campaign ROI and KPIs.
  • Collaborated on landing page optimization and user experience enhancements, refining customer journeys and conversion funnels.
  • Worked with agencies and vendors on seamless campaign execution, implementing automated email marketing and CRM automation.
  • Directed SEO efforts to improve website traffic and keyword rankings, boosting online visibility.

Digital Marketing Manager

PythaGURUS Education
04.2015 - 10.2017
  • Managed and executed online marketing campaigns (Facebook Ads, Google AdWords) to drive targeted traffic and meet business goals.
  • Monitored website traffic using Google Analytics, optimizing strategies to improve user engagement and reduce bounce rates.
  • Coordinated with vendors to enhance website functionality and user experience.
  • Analyzed campaign performance metrics (ROI, KPIs) and collaborated on landing page optimization for better results.

Digital Marketing Specialist

Eg. Communication
02.2014 - 01.2015
  • Created and managed engaging content across social media platforms to enhance brand presence and user engagement.
  • Supported marketing strategies to boost website traffic and audience interaction.
  • Conducted competitor analysis and prepared reports to guide strategic decisions.
  • Assisted in executing paid campaigns, tracking key metrics, and optimizing performance.
  • Monitored social media performance, providing insights to improve campaign results.

Education

Post Graduation Diploma in Digital Marketing - Digital Media

Digital Vidya
Delhi
07.2016 - 06.2017

Bachelor of Mass Communication - Marketing

Jagannath International Management School
Delhi
08.2011 - 08.2014

Skills

    Google & Adobe Analytics, Mixpanel

    Google Tag Manager, Java Script, HTML

    SQL Workbench

    Python

    Data Visualisation and Analysis

    Advanced Excel, Looker Studio, Tableau

    Clevertap, Appsflyer, CRM Automation, Mail Chimp

Timeline

Growth & Marketing Consultant

Mindshare United
08.2021 - Current

Senior Growth Manager

Inkspell Media
02.2020 - 07.2021

Senior Associate - Growth

Inkspell Media
11.2017 - 01.2020

Post Graduation Diploma in Digital Marketing - Digital Media

Digital Vidya
07.2016 - 06.2017

Digital Marketing Manager

PythaGURUS Education
04.2015 - 10.2017

Digital Marketing Specialist

Eg. Communication
02.2014 - 01.2015

Bachelor of Mass Communication - Marketing

Jagannath International Management School
08.2011 - 08.2014

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Mayank DixitGrowth & Marketing Consultant at Mindshare United | Performance Marketer | Digital Marketing Manager | SaaS | Data Analytics