Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Languages
Timeline
Generic
Mayank Garg

Mayank Garg

Summary

Strategy and insights professional, having majority experience in building and using research data to develop inputs driving key business decisions. Well versed with varied consumer and market research tools and techniques. With strong fundamentals in synthesizing large and varied data sources, and experience of working with business leaders, I seek a position which elevates my role as a key part of my organization’s core strategy and growth domain. Customer-focused Group Account Director with 15+ years of progressive experience executing and directing profitable accounts. Proven developer of loyal client relationships and of account teams with record-setting sales. Accomplished communicator, presenter and listener with client-facing expertise, resulting in mutual, long-range success.

Overview

19
19
years of professional experience

Work History

Group Account Director

Kantar
03.2017 - Current
  • Delivering in-depth market insights to stakeholders in consumer focused verticals such as Durables, Technology, Telecom, FMCG, Retail and other consumer goods sectors
  • Responsible for generating business of USD 1 million+ annually
  • Added 25+ clients annually to widen Worldpanel client base
  • Leverage consumer data to identify white spaces for new product development, launch strategy and competition mapping
  • Providing market and competitive intelligence and deliver strategic inputs/roadmap to meet organization growth objectives
  • Provide marketing strategy inputs leveraging consumer data and research studies
  • Apart from syndicated research data, also well versed in running studies on brand health, Usage and attitudes, trial drivers/barriers, product evaluation etc
  • Provide research and analysis reports assessing emerging trends and developments in the market
  • Apart from managing research projects end-to-end, I also actively identify and pursue new business opportunities to grow revenues by expanding and deepening product offerings
  • Ensure research projects are designed in a robust manner, oversee quality and implement processes to optimize research costs, improving delivery timelines
  • Ideating analyses and insights delivery frameworks and working with internal teams/clients to develop solutions on a bespoke basis, using proprietary data.
  • Cultivated relationships with key clients to ensure satisfaction and loyalty.
  • Drafted proposals outlining client objectives, strategies and tactics.
  • Analyzed data from various sources to identify opportunities for improvement.
  • Monitored competitors' activities in order to stay ahead of industry trends.
  • Identified new business opportunities through networking events.
  • Performed competitive analysis of market conditions relevant to assigned accounts.
  • Managed tight deadlines and exceeded client expectations with attention to detail and flawless execution and addressed key issues to meet in support of account team.

Associate Director

GfK
11.2011 - 02.2017
  • Lead Retail Audit panel business for IT, Consumer Electronics and B2B
  • Account management, revenue generation and product quality
  • Managed business of INR 20 Cr+ across clients
  • Build and establish new panels and commercialization of the same
  • Expand current retail panels to track new products and markets
  • Conduct in-depth industry intelligence sessions for C-level executives of client organizations, covering latest market trends, competitive intelligence, and highlighting areas for strategic growth
  • Analyze market share data and devise actionable insights using SKU level data
  • Speaker at various industry events where GfK is knowledge partner
  • Guide data acquisition and research design teams to enhance panel quality.

Manager

RocSearch India
01.2010 - 11.2011
  • Research and Analysis lead, managing team of analysts to support clients across diversified industries and geographies
  • Prepare in-depth industry research reports using secondary and primary research
  • Industries worked on include Real Estate, Consumer Goods, Healthcare, Technology, Private Equity
  • Lead teams of dedicated analysts as FTEs and for customized studies
  • Use multiple third-party research databases to enhance insight quality and create detailed reports and presentations.

Senior Associate

Ernst & Young
03.2008 - 01.2010
  • In-depth research and analysis on the Indian and Global retail and consumer products industry
  • Key industries worked on include retail, FMCG, health and fitness
  • Developing thought leadership reports and in-depth company/industry analyses
  • Provide research and insights related to FMCG and retail client pursuits and engagements in India.

Senior Analyst

Deloitte
05.2007 - 03.2008
  • Involved in developing research reports focusing on the North American Consumer Business sector, including Retail, Consumer Packaged Goods and Tourism, Hospitality and Leisure
  • Provide Market and Competitive Intelligence on the North American retail and consumer products sector
  • Develop Research Strategy for Deloitte strategy teams for business expansion.

Senior Research Analyst

RocSearch India
10.2004 - 05.2007
  • Independently manage research projects using primary and secondary research
  • Provided dedicated support to a private equity client, and a leading global consumer electronics manufacturer
  • Developing detailed industry presentations for leading global electronics major, focusing on competitive intelligence.

Education

Business Analytics Certificate Course -

IIM Kozhikode
01-2020

MBA - Finance And Services Marketing

IITTM, Gwalior
05-2004

Bachelor of Arts - Economics

SRCC, Delhi University
05-2002

Skills

  • Critical thinking and opportunity identification
  • Marketing strategy
  • Competitive and Market Intelligence
  • Advanced Data Analysis and report writing
  • People Management
  • Quantitative Research
  • Varied industry exposure – Consumer Durables, FMCG, Telecom, Retail, IT, Banking, Private Equity and several others
  • Key Stakeholder management – internal and external
  • Advanced excel and presentation skills
  • Acquiring New Customers
  • Client Development
  • Strategic Account Planning
  • International Markets Understanding
  • Business Negotiation
  • Sales Presentations

Accomplishments

  • Doubled annual revenue for IT + CE panel at GfK in a span of 5 years
  • Achieved 90%+ syndication for retail panel business, managing business of over INR 20 Cr
  • Awarded “RocStar – Innovation” in July 2011 for exceptional on-the-job performance and significant contribution to firm’s business growth
  • Awarded “Million Dollar Baby”, the award for most sought-after analyst at RocSearch India in 2007
  • Awarded “Gold Medal” by Ministry of Tourism, Govt. of India, for Best Academic Performance in PGDBM

Affiliations

  • Music
  • Gamer

Languages

Hindi
First Language
English
Proficient (C2)
C2

Timeline

Group Account Director

Kantar
03.2017 - Current

Associate Director

GfK
11.2011 - 02.2017

Manager

RocSearch India
01.2010 - 11.2011

Senior Associate

Ernst & Young
03.2008 - 01.2010

Senior Analyst

Deloitte
05.2007 - 03.2008

Senior Research Analyst

RocSearch India
10.2004 - 05.2007

Business Analytics Certificate Course -

IIM Kozhikode

MBA - Finance And Services Marketing

IITTM, Gwalior

Bachelor of Arts - Economics

SRCC, Delhi University

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Mayank Garg