MAYANK GARG

• Experience with VIDA- Auto EV journey: Launched VIDA as a D2C EV 2-wheeler brand from Indian legacy Automaker HeroMotocorp in 2022. Directly Responsible for Digital media buying worth USD 20mn+ for Brand building and performance generation objectives; across digital channels such as Google, Meta, and Sports deals like WPL'23, IPL'23 & ICC WC'23 on Jio, Hotstar, captured high eyeball properties including Jawaan movie launch, Ram Mandir news & Union budget'24.

Generated awareness & intent for Vida on Social media, PR, Auto reviewers & Bikeportals- churned leads via mar-tech solutions such as Adobe Analytics and SalesForce marketing cloud - scaled up MRR from 50 to 5000 units sold within 20 months from the launch of major contributing from e-com platforms Flipkart/Amazon.

• Experience with Ferrero- Q-commerce Strategy & Growth: Spearheaded digital media and sales acceleration strategies for Ferrero's portfolio of brands (Ferrero Rocher, Kinder, Tic Tac, Nutella) with annual spends of USD 7mn specifically for emerging Quick Commerce platforms including Blinkit, Zepto, Swiggy Instamart, and BigBasket.

Every year achieved record-breaking per-day GMV during high-traffic festivals like Rakhi'24, Diwali'24, New Year'24, Holi'25, - Eventually transformed Quick Commerce from an emerging experiment into a major revenue driver for Ferrero eventually contributing 60-70% sales contribution of all Online sales.

• Platforms worked on: ComScore, GWI, Nielsen's IMS Clear Decisions, Google's insight finder, CCS planner, dentsu intelligence dashboard & dentsu Marketing cloud

• Developed media strategies for D2C brands like Adani, Croma, and Power Gummies to enhance awareness and brand recall objectives.
• Implemented programmatic media buying techniques to optimize ad spent and improve targeting efficiency.
• Managed direct deals with publishers for premium inventories, ensuring the highest possible share of voice (SOV).
• > Executed media buying for live webcasts during product launches for major automotive brands like Mahindra and Tata.

• Collaborated with influencers to drive brand advocacy and enhance engagement for key brands like IndiGo and Adani.
• Developed and executed influencer marketing campaigns across platforms such as Facebook, LinkedIn, and Twitter.
• Leveraged platforms including Facebook Ads Manager, LinkedIn Ads, and Twitter Ads for campaign optimization and performance tracking.

• Managed end-to-end mobile app campaign delivery for brands like Amazon Shopping, MPL, and GradeUp, ensuring optimal performance and client satisfaction.
• Onboarded publishers and ensured campaign delivery through various ad networks, DSPs, and direct inventories.
• Analyzed campaign data to optimize performance and achieve key performance indicators (KPIs).

• Business Analyst Intern with an app development company.
• Formulated a Loyalty app for Indian FMCG brands to connect with retailers directly.
• Collaborated with the Development team & Marketing team to balance functionality for the end user and scalability for potential clients.

• Independent Administrator with pharmaceutical manufacturing partners.
• Managing and populating order pipeline for medical equipment for the Covid-19 Pandemic.
• Networking for the lowest floating price in the market.
• Filing for various tenders through the e-tendering system worth over $5mn
• Delegating relevant work to team members and tracking day-to-day deliverables.

• Core Team member with a startup launched by a senior leadership coach.
• Creating scalable processes for the future team while accounting for factors like data security, best practices, redundancy, and communication gaps ultimately visualized using Mind maps.
• Developing training material for the future teams via internal Wikis.
• Establishing and Ensuring data security tools for content publishing.
• Filtering candidates through the automated recruitment process and conducting interviews.
• Performing weekly GTD (Getting things done) reviews.
• Ensuring maximum utilization of ideal company cash flow by tracking ROI on assets.
• Enabled switching to Kanban style of working via Trello through 100% virtual platform.
• Drafting financial model, projected cash flows, and the capital requirement for potential projects for investors.

• Summer Intern with a youth-focused non-profit organization
• Networking with company executives for leads on future clients.
• Drafting plans for upcoming CSR projects to be pitched to clients.
• Barnstorming new ideas for upcoming events.
• Drafting pitch for clients.