Mayank Kumar
Mumbai
Summary
Dynamic digital marketing leader with a proven track record at Godrej Properties, driving over ₹1000 Cr in Booking Value through innovative performance strategies. Expert in audience segmentation and campaign optimization, fostering cross-functional collaboration and mentoring teams to enhance digital capabilities. Committed to delivering measurable results and transforming customer journeys.
Overview
10
10
years of professional experience
Work History
Senior Manager - Digital Marketing
Godrej Properties Limited
Mumbai
09.2017 - Current
- Led end-to-end digital performance strategy for pan-India real estate campaigns at Godrej Properties, delivering sustained growth in lead volume, quality, and conversion efficiency across high-value markets.
- Instrumental in driving the highest-ever Booking Value (BV) in the North Zone, contributing ₹1000 Cr+ through data-led audience targeting, localized campaign planning, and performance optimization.
- Pioneered Customer Data Platform (CDP) adoption use cases to map multi-touchpoint customer journeys, enabling sharp segmentation, personalization, and remarketing—leading to improved CPQL and ROI.
- Delivered 40–50%+ YoY growth in digital-led bookings across priority launches by integrating performance media, on-ground demand signals, and sharp creative strategies.
- Forged innovative brand partnerships targeting HNI/UHNI segments using customized journeys and direct outreach—boosting consideration and brand salience among premium audiences.
- Rolled out geo-clustered media planning frameworks, enabling micro-market-based budgeting and audience targeting—boosting marketing efficiency across high-potential catchments.
- Spearheaded multiple capability & efficiency building initiatives backed by technology to optimize all digital touchpoints across the customer journey including WhatsApp chatbot, creative contextualization, new beta products from Google & Meta and more.
- Orchestrated 360 campaign launches for marquee projects in NCR, MMR, and Pune, collaborating with creative, content, and media teams to ensure on-ground demand alignment and digital amplification.
- Solely responsible for SEO and building organic channels to reduce Cost of Marketing.
- Brand custodian for ORM for the organization.
- Mentored cross-functional teams on digital thinking, audience strategies, and martech adoption—strengthening internal capability and creating a digitally forward marketing culture.
Manager - Media Planning
Mirum Agency
Mumbai
03.2017 - 08.2017
- Led brand strategy and content planning for high-profile clients, driving digital transformation initiatives across owned, earned, and paid channels.
- Worked on New Business Pitch presentations for various clients across varied industry verticals.
- Aligning with Sales, Creative, Search, Social teams to decode new briefs and coming up with Media led ideas to present to existing and new clients.
Digital Account Manager
Madison World
Mumbai
04.2015 - 03.2017
- Managed integrated digital media planning for leading FMCG and retail brands, aligning business objectives with platform strategy across digital channels.
- Optimized campaign performance using data-backed insights, resulting in improved CTRs and reduced CPAs across various brands.
Education
PGDM - Marketing & Sales
Institute of Management Technology
Ghaziabad03.2015
Bachelor of Engineering (BE) -
Manipal Institute of Technology
Manipal05.2013
Skills
- Digital Strategy & Media Planning
- Performance Marketing
- Lead Generation & Funnel Optimization
- Customer Data Platform (CDP) Strategy
- Campaign Structuring & Budgeting
- Audience Segmentation & Targeting
- CRM Integration and Marketing Automation
- Conversion Rate Optimization (CRO)
- Analytics & Attribution Modelling
- MarTech and AdTech ecosystems
- Salesforce Data Cloud (CDP)
- Salesforce Marketing Cloud
- Zapier
- Power BI
- Data Cleaning
- A/B Testing & Experimentation
- Data-Driven Decision Making
- CPQL & CAC Analysis
- Dashboard Creation & Reporting
- Cross-Functional Collaboration
- Stakeholder Management
- Agency & Vendor Coordination
- Strategic Thinking & Problem Solving
- Team Mentorship & Capability Building
- Project Planning & GTM Execution
- Innovation in Customer Journeys
Languages
- English
- Hindi
References
References available upon request.
Timeline
Senior Manager - Digital Marketing
Godrej Properties Limited
09.2017 - Current
Manager - Media Planning
Mirum Agency
03.2017 - 08.2017
Digital Account Manager
Madison World
04.2015 - 03.2017
PGDM - Marketing & Sales
Institute of Management Technology
Bachelor of Engineering (BE) -
Manipal Institute of Technology
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