Ritika Kumari
Digital Marketing team lead
Bangalore,Karnataka
Summary
Results-driven digital marketer with over 5 years of experience designing and executing data-driven digital strategies. Proficient in PPC, social media marketing, email campaigns, content creation, teamwork, client management, and fostering strong relationships. Demonstrated success in boosting brand visibility, driving website traffic, and enhancing ROI through cutting-edge marketing initiatives.
Overview
6
6
years of professional experience
3
3
Certifications
Work History
Digital Marketing Team Lead
Globussoft Technology
Bangalore
09.2021 - Current
- Developed and executed strategies for team and clients that increased traffic.
- Managed $300K+ monthly ad spend across Google and Meta Ads.
- Handled end-to-end digital marketing strategies including campaign planning, execution, performance tracking, and client reporting with coordination across digital marketing, site development, and farming teams.
- Created performance dashboards using Google Docs and Google Data Studio for reporting.
- Successfully managed a portfolio of 20+ clients, ensuring timely delivery, regular communication, and high client satisfaction.
Digital Marketing Executive
Globussoft Technology
Bangalore
05.2019 - 08.2021
- Worked on multiple campaigns, consistently improving results.
- Optimized landing pages and ran A/B tests to enhance conversion rates.
- Collaborated with designers and developers to maintain and update marketing assets.
Education
Bachelor of Science - Digital Marketing Specialization
JP University
PatnaSkills
- Digital Strategy & Planning
- Proficient in Google Ads management
- Social Media Management (Facebook, Instagram, LinkedIn)
- Email Marketing (Mailchimp, Klaviyo)
- Google Analytics & Data Studio
- Content Creation & Copywriting
- WordPress
- Conversion Rate Optimization (CRO)
- Marketing Automation Tools (HubSpot, ActiveCampaign)
- Knowledge of cPanel-based servers
- Experience hosting WordPress and HTML websites
- Worked on Hostgnome Linux servers
- Knowledge and hands-on experience with AWS Windows EC2 machines
Websites
Certification
Google Ads Certified
Timeline
Digital Marketing Team Lead
Globussoft Technology
09.2021 - Current
Digital Marketing Executive
Globussoft Technology
05.2019 - 08.2021
Bachelor of Science - Digital Marketing Specialization
JP University
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