Summary
Overview
Work History
Education
Skills
DOMAINS
Certification
Languages
Timeline
Generic

MAYANK MISHRA

Pune,

Summary

Experienced web analyst with over a decade of expertise in B2B and B2C digital marketing, website management, omnichannel marketing, and digital data analytics. Skilled in migrating properties to GA4, configuring tracking setups, and optimizing data reporting to enhance analytics performance. Successfully met marketing targets for prominent websites like Docplexus.com, Insurance.com, and Insure.com, showcasing a deep understanding of the US insurance and education digital landscapes. Proficient in optimizing MarTech stacks and utilizing data to elevate campaign performance and enhance user experiences. Demonstrated ability to lead and collaborate with diverse international cross-functional teams across various backgrounds and time zones. Passionate about data analysis with proficiency in Tableau, Looker Studio, and Google Analytics.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Manager - Web Analytics

Merck Sharp & Dohme (MSD)
12.2022 - 04.2025
  • Successfully migrated 300+ Universal Analytics properties to GA4, auditing tracking setups and configuring new GA4 properties. This migration included updating event tracking, data layers, and custom dimensions for accuracy.
  • Developed and executed omnichannel marketing strategies for HCPs, integrating digital and traditional channels for better engagement. Collaborated with cross functional teams to personalize content and optimize user experiences.
  • Worked on enhancing the CARD platform to track digital maturity and ensure standardization across key capabilities. Supported the global team in achieving an 80% standardization success rate for the targeted capabilities.
  • Leveraged SQL, Power BI, and automation to streamline data processes and deliver actionable insights for business intelligence.

Senior Consultant – Web Analytics

Fractal
07.2022 - 11.2022
  • Participated in the BOT (Build, Operate, and Transfer) program, successfully completed web analytics certifications, and was selected as a consultant for pharmaceutical client MSD.
  • Transitioned to a full-time employee (FTE) with MSD after completing six months in a contractual role.
  • Developed a comprehensive plan for tracking and testing web elements after the migration from the old platform to WordPress VIP.
  • Facilitated workshops with clients to identify pain points, establish goals, and define actionable steps towards achieving desired outcomes.

Senior Specialist - Digital Marketing

Mastercard
05.2021 - 02.2022
  • Develop, manage, and implement online marketing campaigns aimed at promoting company's products and services.
  • Utilize SEO and SEM to ensure Mastercard websites can be found by their target audience in search engines. Optimize website structure and content for search engines (SEO) and online advertising (SEM) to drive relevant traffic to their websites.
  • Analyze and report on website performance using web analytics tools like Adobe Analytics and Google Search Console.
  • Review new technologies and keep the company current with new developments in digital marketing. Developed best practices documents and case studies for voice search, podcast SEO, and core web vital.
  • Increased website traffic to targeted pages across Europe, North America & Asia-Pacific by 35% to help provide relevant products & solutions to small business owners during the COVID-19 crisis.
  • Improved Core Web Vital scores for top 20 websites, ensuring that the overall digital strategy was effectively implemented, resulting in a 40% increase in website traffic.

Manager - Digital Marketing

Docplexus
09.2020 - 04.2021
  • Responsible for optimizing email marketing efforts targeting 3.80 lakh doctors every week. Reduced spam rate by 30% by using segmented audiences, A/B tested email templates, wrote engaging subject lines and improved email domain reputation.
  • Managed, and led digital marketing team of 5 members. Mentor & guide the team members about the best practices and campaign execution strategies to effectively improve the campaign performance
  • Social Media Marketing for open webinars and weekly quiz – helped in acquiring new users and onboarding them.
  • Analysis and monthly planning for active and in-active users – to promote recently created content.
  • Optimized chatbot conversion/monetization widgets to boost the conversion rate by 60%.
  • With thorough competitor analysis and an extensive search engine optimization strategy, enhanced user engagement and reduced bounce rate by 20% for Docplexus.com.

Manager - Digital Marketing

Quinstreet Software
03.2015 - 08.2020
  • Google Analytics and Google Tag manager setup along with other user interaction tracking tools like Wootric and Hotjar for tracking CTAs and user flows.
  • Responsible for growing site traffic and revenue Y-o-Y by 40% while improving user statistics including conversion rate, time on site, bounce rate and page views per visitor.
  • Created and executed site plan strategies to improve the user engagement, fix SEO, and technical issues, strategize content to provide best quality possible information to the website visitors, etc.
  • Tracking revenue and traffic with revenue analytics dashboards, Tableau, Google Analytics, SEMrush, and other reporting tools.
  • Managed and guided website migration to SSL and responsive design, resulting in a 50% growth in mobile users.
  • Optimized sites for Core Web Vital and Mobile First Index update.
  • Oversaw a couple of data-driven tool development projects, which gave users online calculators to help their insurance purchase and research, which led to a 75% increase of home insurance traffic. The project was also covered by major news domains in the United States.

Education

MBA - Artificial Intelligence and Machine Learning

DY Patil University
Pune
02-2026

B. Tech - Electronics & Communications

Rajasthan Technical University
Udaipur, India
07-2014

H.S.C -

Kendriya Vidyalaya
Ankleshwar
05-2010

Skills

  • Data Analytics
  • Web Analytics
  • Omnichannel Strategies
  • Search Engine Optimization
  • Project Management
  • Data Driven Personalization
  • Website Management
  • Proficient in Python
  • SQL data analysis
  • AI-driven automation

DOMAINS

Finance, Healthcare, Education & Information Technology

Certification

  • Content Square - Fundamentals
  • Skillsoft - Leading with Executive Presence
  • Fractal - Web Analytics Certified
  • Google Analytics Individual Qualification

Languages

English
Upper intermediate (B2)
Hindi
Upper intermediate (B2)

Timeline

Manager - Web Analytics

Merck Sharp & Dohme (MSD)
12.2022 - 04.2025

Senior Consultant – Web Analytics

Fractal
07.2022 - 11.2022

Senior Specialist - Digital Marketing

Mastercard
05.2021 - 02.2022

Manager - Digital Marketing

Docplexus
09.2020 - 04.2021

Manager - Digital Marketing

Quinstreet Software
03.2015 - 08.2020

MBA - Artificial Intelligence and Machine Learning

DY Patil University

B. Tech - Electronics & Communications

Rajasthan Technical University

H.S.C -

Kendriya Vidyalaya

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