Mayank Nailwal
Vasundhara, Ghaziabad, Uttar Pradesh
Summary
Content Specialist with 8+ years of experience. Expert in bridging products and services with their target audience through the right stories and touchpoints. Top industries include SaaS, EdTech, Media, and Publishing.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Content Writer
Valorx
Gujarat
05.2023 - 03.2024
- Strategized content spanning articles, social media, email threads, landing pages, web pages, eBooks, product guides, and video scripts.
- Did keyword research and created targeted content buckets for various verticals, enhancing SEO.
- Managed social media calendars, created and published social posts, and crafted email threads for onboarding and remarketing.
- Contributed to internal communications by creating welcome emails for new joiners and social content for events.
Sr. Content Marketer
DISHA Publication
Delhi
05.2022 - 01.2023
- Conceptualized and executed the "HEAT TO NEET" campaign, generating 600,000+ fresh data points for retargeting.
- Edited multiple manuscripts, including "Stop Being a Maggu" and "Chaos to Clarity," and managed ghostwriters' timelines.
- Developed and implemented content strategies for DISHA Publication and Avinash Agarwal's brand channels (YouTube, Instagram, LinkedIn).
- Managed social media, email newsletters, and ad campaigns to boost engagement, sales, and conversions.
- Collaborated with freelance writers, illustrators, and digital marketing agencies to deliver high-quality content and projects.
Creative Writer
Freelance
07.2019 - 05.2022
- Wrote SEO-optimized content tailored to different audiences worldwide.
- Top companies include Comic Book Resources (CBR.com), Natural Remedies Private Limited, Growth Island, Nerds Magazine, and Static Media.
- At Growth Island, I oversaw content production, scheduling, and full-stack marketing operations, including social media and website management.
- At Natural Remedies, I worked as a copywriter, writing copies for press releases and social media campaigns, along with print advertising and promotional materials.
- At CBR and Static Media, I authored timely news articles on film and TV, adhering to the publication's style guide.
Content Marketer
Shiprocket
Delhi
10.2019 - 04.2020
- Led content marketing efforts, writing in-depth blogs, social media content, social copy, push notifications, and educational materials (white papers, eBook).
- Launched AARAMBH campaign to position the brand as a thought leader in the eCommerce space.
Sr. Content Writer and Editor
Make My Business Online
Delhi
04.2019 - 08.2019
- Created content for clients and internal brands, including blogs, articles, and social media campaigns.
- Managed the editorial process, ensuring content quality and consistency.
- Developed brand stories for press releases to enhance public relations efforts.
- Managed a team of junior writers, providing guidance and feedback as needed.
Contributing Writer
Flickside
Gurugram
09.2016 - 04.2019
- Authored film reviews, feature articles, and covered major entertainment events, focusing on SEO and audience engagement.
- Maintained up-to-date knowledge of trends within the publishing industry.
Creative Writer
Maha Cartoon TV
Delhi
03.2017 - 02.2019
- Wrote creative content for digital channels, including blogs, video scripts, and social media content.
- Managed content schedules and YouTube channel operations.
- Contributed to video production with scriptwriting and voice-over work for animated and live-action projects.
Content Writer
Futuristic Simplified Computing Private Limited
Delhi
09.2016 - 12.2016
- Wrote blogs and articles for client brands.
- Produced social media posts, and answered queries on Quora to enhance brand visibility and engagement.
- Contributed in content ideation based on customer feedback and market research data.
Education
Bachelor of Commerce -
University of Delhi
Delhi, India01.2017
CA Intermediate -
Institute of Chartered Accountants of India
Delhi, India01.2015
Commerce with Mathematics -
Bhai Parmanand Vidya Mandir
Delhi, India01.2012
High School -
DAV Public School, Sreshtha Vihar
Delhi, India01.2010
Skills
- Creative writing
- Content marketing
- Search engine optimization
- Voice-overs
Accomplishments
Professional achievements
1. HEAT to NEET campaign: I generated 600K+ leads through strategic content and outreach at DISHA Publication.
2. AARAMBH: Led a program supporting women-led SMEs in India
3. YouTube network: I grew YT channels to over 4M+ subscribers, cartooning Panchatantra stories for kids
4. Mentorship: Led a young team of writers, nourishing them for hitting the right touchpoints that resonate with audiences
5. Editing: Edited Avinash Agarwal's manuscript "Stop Being a Maggu," contributing to its success
6. Content creation & voice acting: Wrote and voiced Hindi and English cartoon videos, achieving over 50 million views
7. Influencer for Warner Bros India and Star Movies India: Attended 24 early film screenings and exclusive events, driving engagement and brand awareness (2017-19)
-
Academic and early achievements
1. 1st Prize Winner - Multiple Spell Bee Competitions, School
2. 2nd Prize Winner - Cadbury's Bournvita Quiz Contest (2003-04)
3. 3rd Prize Winner - Inter-School Debate Competition (2011-12)
Certification
Management Information System (Accounting and Related Services), Aptech Learning, 2016
Languages
Hindi
First Language
English
Advanced (C1)
C1
Timeline
Content Writer
Valorx
05.2023 - 03.2024
Sr. Content Marketer
DISHA Publication
05.2022 - 01.2023
Content Marketer
Shiprocket
10.2019 - 04.2020
Creative Writer
Freelance
07.2019 - 05.2022
Sr. Content Writer and Editor
Make My Business Online
04.2019 - 08.2019
Creative Writer
Maha Cartoon TV
03.2017 - 02.2019
Contributing Writer
Flickside
09.2016 - 04.2019
Content Writer
Futuristic Simplified Computing Private Limited
09.2016 - 12.2016
Bachelor of Commerce -
University of Delhi
CA Intermediate -
Institute of Chartered Accountants of India
Commerce with Mathematics -
Bhai Parmanand Vidya Mandir
High School -
DAV Public School, Sreshtha Vihar
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