Mayank Patel
Ahmedabad
Summary
A Marketo Certified Expert with 13 years of experience, skilled in orchestrating the strategic implementation and execution of marketing campaigns to align with business objectives. Proficient in ensuring campaign success while leveraging expertise in overseeing operations within the Marketo platform.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Senior Marketing Operational Manager
iGrow Virtual IT Solutions Pvt. Ltd
Ahmedabad
10.2023 - Current
- Platform Expertise: Skilled in strategic planning, execution, and management of marketing automation, CRM platforms, and other MarTech tools.
- Reporting: Creating marketing reports and dashboards to monitor pipelines, campaign performance, and program ROI.
- Technology Management: Manage and optimize marketing technology platforms to ensure systems are properly integrated and configured to support marketing objectives
- Team Management: Kick off the day by coordinating with the marketing operations team to ensure alignment and provide support, and partner with the third-party tool’s POC to refine workflows and tech stack integrations.
- Campaign Oversight: Review marketing campaigns to identify areas for enhancement and stay informed on industry trends to apply innovative solutions and best practices that boost marketing operations.
- Communication and Stakeholder Engagement: Communicate the implementation plans and associated objectives, timelines, and resource requirements to relevant stakeholders across the organization.
- Strategic Planning: Partner with senior leadership in strategic planning by analyzing marketing data to deliver insights and actionable recommendations.
Marketing Operations Manager
Druva Data Solutions
Pune
01.2019 - 01.2023
- Implementation and Configuration: Skilled in configuring Marketo instances, setting up workflows, lead scoring, and ensuring seamless integration with CRM systems
- Campaign Management: Experience in planning, executing, and optimizing multi-channel marketing campaigns using Marketo
- Continuous Improvement: Commitment to staying updated on Marketo platform updates, industry trends, and best practices to continuously enhance client success and drive innovation.
Marketing Automation Team Lead
Aryaka Networks
Bangalore
01.2017 - 01.2019
- Work with global marketing team to improve the strategy and execution of marketing campaigns
- Documentation of project execution process and created MOP resource center
- Managed core Marketo processes and automation enhancements for lead lifecycle, enrichment, and data normalization workflows
- Worked extensively with team to optimize Marketo instance
- Resolved database issues and ensured data quality.
Senior Analyst
eClerx
Pune
01.2011 - 01.2017
- Manage the design, build and execution of email campaigns
- Implemented and managed data upload procedures for our marketing database
- Assisted Marketing managers in planning, launching, and tracking campaigns on time and measuring their responses
- Manage the design, build and execution of email campaigns
- Implemented and managed data upload procedures for our marketing database
- Web Optimization Redesigning Project.
Education
Master's in Computer Application -
Sinhgad Institute
Pune01.2011
Skills
- Marketo
- Salesforce
- RingLead
- 6Sense
- StackMoxie
- UserGems
- LeanData
- Pathfactory
- Unbounce
- Bizible
- Domo
- BrightTalk
- DiscoverOrg
- Zoominfo
- Leadspace
- TechTarget
- Training and Support
- Compliance and Governance
Certification
- Marketo Certified Expert, Marketo, an Adobe Company, October 2023
- Marketo Certified Expert, Marketo, an Adobe Company, March 2021
- Drift Certification
Timeline
Senior Marketing Operational Manager
iGrow Virtual IT Solutions Pvt. Ltd
10.2023 - Current
Marketing Operations Manager
Druva Data Solutions
01.2019 - 01.2023
Marketing Automation Team Lead
Aryaka Networks
01.2017 - 01.2019
Senior Analyst
eClerx
01.2011 - 01.2017
Master's in Computer Application -
Sinhgad Institute
- Marketo Certified Expert, Marketo, an Adobe Company, October 2023
- Marketo Certified Expert, Marketo, an Adobe Company, March 2021
- Drift Certification
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