Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Interests
Work Availability
Timeline
Hi, I’m

Mayank Pokharna

Marketing, Product & Growth
Hyderabad
The way to get started is to quit talking and begin doing.
Walt Disney
Mayank Pokharna

Summary

As an impact-oriented and seasoned professional, I possess a diverse skill set in product, marketing, and growth. Over the course of my formal career, spanning 8 years, I have worked with two startups before co-founding two additional bootstrapped startups. Our team achieved notable milestones, scaling the first startup to $1 million in ARR and cultivating a pipeline of 300 potential customers for the second.

In my most recent role as Product Marketing Manager at COHO, a London-based SaaS software company specializing in the property industry, I developed and executed marketing strategies that significantly boosted top-line revenues.

My strength lies in building and scaling sustainable products and marketing functions from scratch. I have extensive experience in growth, content, and product marketing, as well as in product development and execution.

Overview

8
years of professional experience
5
years of post-secondary education
5
Certificates
2
Languages

Work History

COHO
London

Sr. Digital Marketing Manager
11.2021 - 05.2023

Job overview

  • As a Digital Marketing Specialist at COHO, managed end-to-end digital marketing initiatives including SEO, Performance & Content Marketing, Social Media Marketing, Media & PR, Resource Development, and Email Marketing.
  • Through organic efforts, successfully increased company's social media following by 100% and scaled email subscriber base by over 200%
  • Also played pivotal role in achieving top 5 rankings for 25 new business-specific keywords, leveraging content development and distribution to scale organic traffic on website.

JumboTiger Technologies Pvt. Ltd.
Bangalore

Co-Founder
04.2020 - 11.2021

Job overview

  • Scaled waiting list for Saas product to about 300 business and operators using mix of paid and organic channels.
  • Developed distribution partnerships in USA, Europe, and UK for JumboTiger. Property Management Software.
  • Implemented content partnerships with 4 partners as part of content marketing plan at JumboTiger.
  • Managed development of product roadmap, funneling customer insights by means of live demos.

Co-Liv
Remote

Head of Marketing
12.2020 - 09.2021

Job overview

  • Led content and marketing for Co-Liv summit 2021 making it largest revenue generation project for Co-Liv.
  • Scaled social media following by 100% in 6 months using organic channels.
  • Scaled user growth by 30% m-o-m using mix of paid and organic channels.
  • Designed onboarding program and email marketing automation to integrate any incoming user into Co-liv's ecosystem.

SimplyGuest Technologies Pvt. Ltd.
Bangalore

Co-Founder
12.2017 - 03.2021

Job overview

  • Scaled and bootstrapped SimplyGuest business to ~$1mn in annual revenue with zero marketing budget.
  • Scaled team of grey collar workers with SimplyGuest skill development programme to serve business needs.
  • Scaled users on website to 100k with SEO initiatives and content marketing.
  • Achieved zero debt business with positive cashflows over 2 years period.

Culearn Technologies Pvt. Ltd.
Bangalore

Manager, CEO Office
07.2017 - 12.2017

Job overview

  • Responsible for project managing product development and internal business teams to drive product and business goals in 6 different geographies.

Practo Technologies Pvt. Ltd.
Bangalore

Head, Doctor Support
03.2017 - 06.2017

Job overview

  • Managed team of 35 front-line customer support executives. Improved NPS by 50%, TAT by 20%, and CSAT by 10% m-o-m.
  • Worked with product team, funneling customer insights into product roadmap.
  • Enabled support team to become revenue generating centre by integrating upselling in workflow.

Practo Technologies Pvt. Ltd
Bengaluru

BI Manager
05.2016 - 03.2017

Job overview

  • Enabled 14 teams within operations department to have access to realtime KPI's for improved performance.
  • Optimized operational costs through CAPA.
  • Managed all infrastructure, dashboard, and tools for operations.


Practo Technologies Pvt. Ltd
Bangalore

Business Analyst, COO Office
05.2015 - 04.2016

Job overview

  • Analyzed key aspect of business to implement multiple projects to reduce cost incurred by 20%.
  • Helped teams enhance efficiencies with better access to data reports.
  • Worked on competitor and market analysis to feed product development roadmap.

Education

Institute of Management, Nirma University
, Ahmedabad

MBA from Marketing & General Management
06.2013 - 03.2015

University Overview

  • GPA: 3.22/4.33, 2nd rank in University
  • Member of Placement and Alumni Committee.
  • Received scholarship from ICICI, Bank

College of Technology And Engineering
, Udaipur

BTech from Electronics and Communication
08.2009 - 05.2013

University Overview

  • CGPA 8.12/10, 2nd rank in University
  • Elected Joint Secretary for 2012-13
  • Awarded Student of the Year in January 2013

Skills

Product Management

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Affiliations

  • Worked as a Founder Member & Sr. Marketing & PR Professional at eRT CAPITAL,a student managed Investment Fund and lead a campaign to raise Rs70,000 from students
  • Led a 25‐member team as a part of Corporate Relation Team at IMNU for corporate visits during 2013‐15
  • Led 300 students as Joint Secretary cum Treasurer of CTAE, Udaipur for the year 2012‐13.
  • Worked as the Zonal Head, Udaipur for Vayaam Education Society and ran a program to educate 50 underprivileged students for year 2012‐13.
  • Member of Core Committee of NICOM’14 & 15 and all the other functional conclaves for year 2013‐15.
  • Awarded Best Intern, Best Book Review and Best debater at RGYLIP 2012

Certification

Six Sigma Green Belt Certification, KPMG

Interests

Reading

Cycling

Running

Trekking

Availability
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Timeline

Sr. Digital Marketing Manager

COHO
11.2021 - 05.2023

Head of Marketing

Co-Liv
12.2020 - 09.2021

Co-Founder

JumboTiger Technologies Pvt. Ltd.
04.2020 - 11.2021

Co-Founder

SimplyGuest Technologies Pvt. Ltd.
12.2017 - 03.2021

Manager, CEO Office

Culearn Technologies Pvt. Ltd.
07.2017 - 12.2017

Head, Doctor Support

Practo Technologies Pvt. Ltd.
03.2017 - 06.2017

Google Adwords & Analytics Certification, Google

09-2016

Email & Inbound Marketing Certification, Hubspot

09-2016

BI Manager

Practo Technologies Pvt. Ltd
05.2016 - 03.2017

Business Analyst, COO Office

Practo Technologies Pvt. Ltd
05.2015 - 04.2016

Big Data Analytics Certification, Aureas Analytics

01-2015

Six Sigma Green Belt Certification, KPMG

06-2014

Institute of Management, Nirma University

MBA from Marketing & General Management
06.2013 - 03.2015

Wildlife Conserver Certification, WWF

01-2012

College of Technology And Engineering

BTech from Electronics and Communication
08.2009 - 05.2013
Mayank PokharnaMarketing, Product & Growth