Mayank Ranjan
New Delhi
Summary
Data-driven professional with two years of experience accelerating business growth and maximizing ROAS through expert campaign management, cross-functional leadership, and advanced data analytics. Proven ability to architect and implement scalable marketing infrastructures that drive traffic growth, reduce CAC, and increase customer LTV. Adept at consulting clients and managing multi-quarter projects to deliver transformative solutions.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Manager , Sales and Marketing
Rancho Labs
New Delhi
05.2024 - Current
- Scaled revenue at a 101% CAGR by leading a cross-functional team to architect a new SEO and content infrastructure, driving a 275% increase in organic traffic, and generating 22% more high-intent leads.
- Revamped the paid media strategy for an AI/Robotics portfolio by implementing automated bidding and a systematic creative testing protocol, reducing cost per acquisition (CAC) by 24.8%, and increasing ROAS by 36%.
- Launched a new summer program funnel that achieved 10x quarterly revenue growth from baseline while sustaining a 9.23 ROAS, creating a repeatable acquisition framework adopted across product lines.
- Pioneered customer retention flows in collaboration with product teams, boosting customer Lifetime Value (LTV) by 12.3%, and establishing a compounding growth model.
Territory Sales Officer
Hindustan Unilever Limited, HUL
Kolkata
06.2023 - 05.2025
- Drove portfolio growth by 3x and achieved a 15% average MoM increase in secondary sales for a ₹30 crore beauty and personal care portfolio.
- Increased market share by 20% for key skincare products by developing and executing targeted retail activation strategies.
- Optimized e-commerce performance on major platforms (e.g., Amazon FBA, Flipkart) by managing terms of trade and promotional strategies informed by data-driven demand forecasting.
Education
Bachelor in Technology - Civil Engineering
Techno Main Salt Lake
Kolkata06-2023
Skills
- Digital marketing and analytics: Google Ads, Meta Ads, SEM, SEO, campaign management and optimization, Google Analytics, Google Tag Manager, Meta Pixel, Power BI, and Excel
- Strategy and leadership: go-to-market (GTM) strategy, cross-functional leadership, senior stakeholder management, client consultation, sales strategy, negotiation
- Operations and project management: KPI analysis and reporting, budget management, process improvement and automation, multi-quarter project leadership
Certification
- Google Digital Marketing & E commerce
Timeline
Manager , Sales and Marketing
Rancho Labs
05.2024 - Current
Territory Sales Officer
Hindustan Unilever Limited, HUL
06.2023 - 05.2025
Bachelor in Technology - Civil Engineering
Techno Main Salt Lake
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