Mayank Singh
Noida Extension
Summary
Dynamic marketing professional with a proven track record. Through innovative brand strategies and effective budget management. Skilled in consumer insights and cross-functional collaboration, I excel in executing impactful BTL activation programs that enhance brand visibility and market penetration.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Assistant Brand Manager
Namaste India Foods Pvt. Ltd.(RSPL Group)
Gurugram
06.2024 - Current
- Developed and executed regional marketing strategies for the fresh category in Northern India, enhancing brand visibility and market penetration.
- Planned a brand awareness campaign at Yoga Day in the Delhi NCR market, resulting increase in brand equity & consumer engagement.
- Designed and implemented a consumer loyalty and retention program targeting Resident Welfare Associations, achieving a 12% sales growth in Q1.
- Managing the preparation and allocation of the annual budget for below-the-line (BTL) marketing activities on a quarterly cadence.
- Enhanced brand presence by facilitating active participation in regional cultural melas, reinforcing community connections.
- Led the successful launch of a cow milk in the Delhi NCR market, attaining a 2% market share within the first quarter.
- Conducted a comprehensive market analysis to identify emerging trends and opportunities within the fresh category for strategic regional growth.
- Collaborated with cross-functional teams to develop engaging marketing collateral and promotional materials tailored for regional market.
Assistant Manager Marketing
OTC Division, Wings Pharmaceuticals
Delhi
11.2022 - 05.2024
- Successfully executed transit advertising in tier-2 city and got 28% growth in Hair care category.
- Successfully collaborated with sales teams to align marketing efforts with sales goals, resulting in 23% increase in revenue during campaign.
- Conducted thorough market research to identify consumer insights and trends, which helped tailor marketing activities for higher impact.
- Collaborated with cross-functional teams, including sales, product development, and creative, to align marketing objectives and drive cohesive messaging.
- Utilized data analytics and key performance indicators (KPIs) to measure the effectiveness of campaigns and make data-driven decisions for continuous improvement.
- Coordinating with various agencies for marketing requirements such as digital posts, RWA activation, retail branding, Mela activation & etc.
Senior Marketing Executive
Devyani Food Industries Ltd. (RJ Corp. group)
Delhi
03.2021 - 10.2022
- Participated in the Aahar exhibition 2022 (Bharat Mandapam) and launched a parlor kiosk for the premium segment, and generated over 300 leads.
- Executing plans to reach out to unexplored market segments and customer groups using market segmentation and penetration strategies for business expansion.
- Planned and implemented a college contact program to promote the brand among Gen Z consumers.
- Executed 9 successful product launches, resulting in 8% revenue growth over 1 year.
- Successfully implemented a consumer promotion campaign over Zomato, resulting in an 18% revenue growth over a period of 2 months.
- Planning and executing trade marketing offers for region-specific.
- Gathering and analyzing competition activities, performance, trade promotion, and market initiatives.
Marketing Executive
Modi Naturals Ltd.
Delhi
04.2019 - 03.2021
- Implemented and managed shoppers marketing program for healthy oil & olive oil category with around 800 promoters all over India.
- Devised & implemented pre &post-marketing activity for the successful relaunching of PIPO popcorn.
- Responsible for strategic & Shopper-oriented execution plans for the popcorn category to grow the market share across all regions through competitive Trade promo plans
- Creating new vendors and managing existing vendors for various marketing & packaging requirements.
- Planning & strategizing Oleev Active & Healthy oil range on the shop floor with proper planogram adherence, in-shop/ out-shop branding, and fixtures execution to improve display share and shopper experience.
- Preparing and analyzing hygiene reports of Amazon & Flipkart for Oleev Category.
Brand Specialist / Product Specialist
Himalaya wellness
NCR, Delhi
04.2016 - 04.2019
- Performing customer engagement program through sponsorship and sampling.
- Successfully executed several consumer engagement programs in RWA’s and trade marketing events, resulting in 15% sales growth in Delhi, NCR.
- Executed and audited spot sampling activity in institutions and standalone outlets.
- Performed in-shop branding activity for company outlet.
- Performed brand activation program in rural areas through van activity and other tools.
Marketing Executive
Macleods Pharmaceutical Ltd.
Delhi
07.2013 - 04.2016
- Checking product availability and visibility at all retail counters in respective territories.
- Executing several marketing strategies formulated by the company, such as POS.
- Looking at overall product range availability and its movement over the counter.
- Generating sales and closing the final loop of the sales cycle.
- Performing market survey for R&D & marketing team.
Education
Master of Business Administration - Marketing & I.T
KIET College
Ghaziabad, Uttar Pradesh06.2013
Bachelor of Computer Applications - Computer Application
IIMT College
Aligarh, Uttar Pradesh12.2009
Intermediate - PCM
Servite Convent Higher Secondary School
Hoshangabad, Madhya Pradesh04.2005
Skills
- Budget management and ROI analysis
- Brand Strategy
- BTL activation program
- Vendor and agency management
- Consumer insight and market research
- Cross-functional collaboration
- Rural marketing
- Trade marketing
Career Highlights
- Increases brand visibility in the northern region by aggressive BTL activities, and helps to gain an additional 5% market share in the hair care category
- Developed an online platform for Creambell ice cream and increased the customer reach by 25% in the first quarter
- Led a targeted marketing campaign that boosted consumer engagement with PIPO popcorn, resulting in a 30% increase in sales across multiple Indian regions, MT, and GT
- Deployed innovative consumer engagement tools, which contributed to a measurable 20% rise in product off-take and enhanced overall brand experience
Certification
Digital Marketing Certificate, Delhi School Of Internet Marketing (DSIM), 2018
Hobbies and Interests
Traveling, Sports and Outdoor, Listening to music, Web surfing
Languages
English, Hindi
Disclaimer
I, Mayank Singh, hereby declare that the information contained herein is true and correct to the best of my knowledge and belief.
Date: Mayank Singh
Timeline
Assistant Brand Manager
Namaste India Foods Pvt. Ltd.(RSPL Group)
06.2024 - Current
Assistant Manager Marketing
OTC Division, Wings Pharmaceuticals
11.2022 - 05.2024
Senior Marketing Executive
Devyani Food Industries Ltd. (RJ Corp. group)
03.2021 - 10.2022
Marketing Executive
Modi Naturals Ltd.
04.2019 - 03.2021
Brand Specialist / Product Specialist
Himalaya wellness
04.2016 - 04.2019
Marketing Executive
Macleods Pharmaceutical Ltd.
07.2013 - 04.2016
Master of Business Administration - Marketing & I.T
KIET College
Bachelor of Computer Applications - Computer Application
IIMT College
Intermediate - PCM
Servite Convent Higher Secondary School