MAYANK SUNANDAN
New Delhi
Summary
Results-driven Sr. Manager with extensive experience at Infodge India Ltd. Specializes in campaign management and client relations, achieving 99% client retention through targeted marketing strategies and data-driven insights. Proven ability to lead teams and foster business growth, utilizing expertise in digital marketing & ad operations to drive measurable outcomes.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Sr. Manager - Client Marketing/Customer Success
Infodge India Ltd.
04.2019 - Current
- End-to-End Client Success Ownership: Led the B2B client portfolio, overseeing full lifecycle management-from onboarding to campaign delivery, renewal, and growth.
- Strategic Campaign Management: Designed and executed performance-driven campaigns via various media vehicles - Ad Manager, email, SMS, WhatsApp, programmatic campaigns, enterprise and re-targeting tools to meet clients' business objectives.
- Client Retention & Growth: Achieved 99% client retention by identifying client needs, optimizing campaign performance, and delivering measurable ROI for high-value clients billing INR 2-3 Cr annually.
- Ad Operations Expertise: Managed all campaign delivery through Google Ad Manager (DFP), ensuring efficient and timely ad placements aligned with client goals.
- Performance Analytics & ROI Focus: Leveraged internal tools, Google Analytics, Facebook Insights, Alexa, ComScore, etc., to analyze trends, track performance, and refine strategies for improved client ROI.
- Customer Engagement Programs: Led over 500+ WhatsApp and webinar sessions to drive user engagement and support clients' brand visibility, including domestic and international campaigns.
- Client Onboarding & Expansion: Collaborated with the Sales team for pitching, proposal development, and transitioning hot leads into successful, long-term clients.
- Renewals & Upselling: Strengthened client relationships through personalized service and regular performance reviews, leading to successful campaign renewals and upselling opportunities.
- Team Leadership & Enablement: Mentored and trained team members to achieve KPIs, supporting a culture of accountability and continuous improvement.
- Currently working as Sr. Manager Client Marketing and customer success at shiksha.com, Driving customer success for top-tier educational institutions by delivering integrated marketing solutions, managing end-to-end client relationships, ensuring seamless campaign execution, and maximizing ROI & client satisfaction.
Business Head - Online Partnership
Mediology Software Pvt. Ltd
08.2017 - 04.2019
- Led the delivery & operation function for the Google Partner Program GCPP (Adsense; Ad Exchange, Ad ops & Ad Words) and other digital marketing services (SEO/SMO).
- Managed delivery team of 6 to execute diverse projects, ensuring timely completion and client satisfaction.
- Assisted clients by understanding their requirements and providing customized solutions.
- Handling Tier I Accounts directly: Dainik Jaagran, Malayala Manorma, Behindwoods, Asianet, Statesman, TradeIndia, Sanjeevkapoor etc.
- Ensured client retention through effective troubleshooting and support, contributing to repeat business opportunities.
- Business development: Assisting sales in closure of deals; cross-sales & reference marketing.
- Led new initiatives and created alliances with ad networks and agencies.
- Handled ad operations for national and international clients, facilitating media buy/sell for multiple campaigns including CPM, CPC, CPD, CPI, CPL, and CPA.
- Programmatic Campaigns: Overseeing the successful implementation of Programmatic campaigns right from setting up of the deal in Ads manager to coordination, troubleshooting and final delivery of the campaign.
- Monitor correct campaign delivery in terms of pacing, time, impressions), target reach objectives etc.
- Monetization & Management of Web Property: Assisting Publishers to monetize and optimize their web properties and inventories via Ads Manager.
- Handling the Adsense and Adexchange: Setting up of Rules, Open auction, First look, preferred deals etc.
- Complete AdsManager Management: Managing launch and delivery of campaigns for organization and clients. Setting up of User Defined Templets, Key values etc.
- Project Management: Managing Projects efficiently through project management tools like Asana, ZOHO.
- New initiatives & creating alliances (created business alliances with Ad networks, Agencies etc).
Sr. Manager - Client Marketing/ Customer Success
Pathfinder Publishing Pvt. Ltd
08.2016 - 08.2017
- Oversaw the entire B2B department and marketing activities.
- Improved clients' operations efficiency and growth strategy to maximize retention, reaching a 90% rate.
- Managed campaigns and client relationships to efficiently drive renewal rates.
- Executed campaigns on schedule, proactively addressing shortfalls with client approval.
- Conceptualizing the digital marketing campaign for the clients: Identified goals and created digital marketing plans for clients.
- Worked closely with the sales team to analyze market trends and assist in acquiring new clients and campaigns.
- Supported the company in optimizing and monetizing web properties and inventories using Adsense and ad networks.
- (Entrancecorner.com, Careers360.com)
Manager -Digital Service
Cyber Media Research and Services Ltd
08.2014 - 08.2016
- Leading the delivery & operation function for the Google Partner Program (Adsense; AdWords & Ad Exchange) and other digital marketing services (SEO/SMO) of the organization.
- 360 degree Account Management, Client Servicing & Campaign Management - Understanding the requirement of the clients and then helping them in providing customized solutions. Interfacing with publishers for setup and correct implementation of the campaign.
- Managed delivery team of 20 members to execute diverse projects, ensuring alignment with client objectives.
- Ad operations: Handled National and International clients (Direct brand, networks, ad agencies) for Media buy/sell of multiple campaigns like CPM, CPC, CPD, CPI, CPL.
- Monetization & Management of Web Property: Assisting Publishers to monetize and optimize their web properties and inventories via Ad Manager/DFP.
- Ensured maximum client retention by troubleshooting issues, generating repeat business, and conducting monthly review meetings with clients.
- Enhanced client rankings on major keywords through SEO strategies and implemented Google Analytics and funnels for performance tracking.
- Monitored review sites and social influences to maintain positive messaging.
- SMO: Managing social media campaigns for the clients through channels like Facebook (Organic/Paid campaigns), Twitter, Google+, Youtube etc.
- Liaising and working with Ad networks like Criteo, Tribalfusion (exponential), Pubmatic, UC Browser, Airpush, Taboola etc.
Manager Client Servicing and Online Marketing
Rotopower Engineers Pvt. Ltd
08.2012 - 08.2014
- Executed SEO, SEM, and social media campaigns across various company channels.
- Developed brand management strategies and engaged audiences through targeted social media campaigns.
- Delivered customer service by addressing inquiries and resolving issues to enhance client satisfaction.
Store Manager
Infiniti Retail Limited
11.2010 - 08.2012
- Oversaw team performance and development to enhance sales effectiveness and customer satisfaction.
- Developed revenue generation strategies that aligned with market trends and customer needs.
- Operations: Space Management, Inventory Management & Visual Merchandising.
- Marketing (Online/Offline)
- Served clients by managing institutional buying processes.
Area Manager Operations
Home Stores India Ltd
05.2007 - 11.2010
- Managed regional P/L account, driving business development and operational success.
- Oversaw design and development of e-commerce website, improving user experience and functionality.
- Executed social media initiatives, enhancing audience interaction and engagement.
Education
Masters in Business Administration -
Amity Business School (Amity University)
01.2007
Bachelors in Commerce -
Allahabad University
01.2004
Digital Marketing Course -
Delhi school of Internet Marketing
New DelhiSkills
- Campaign Management
- Search engine marketing (SEM)
- Search engine optimization (SEO)
- Social media marketing (SMM)
- Lead generation
- Ad operations and media buying
- Data analysis
- Business development
- Team management and training
- Client relations
Certification
• Certification in Google AdSense
• Certification in Google Ads
• Certification in Google Ad Exchange for Publishers/Sellers
• Certification in Google Ad Exchange Fundamentals for Buyers
• Certification in Ad Manager
• Certification in DV360
• Certification in Google Analytics
• Certification in Digital Marketing from DSIM
• Certification of Internship from Digital Vidya
• Completed a workshop on 'Emotional Intelligence' from Fore School of Management.
• Certification in Google Ads
• Certification in Google Ad Exchange for Publishers/Sellers
• Certification in Google Ad Exchange Fundamentals for Buyers
• Certification in Ad Manager
• Certification in DV360
• Certification in Google Analytics
• Certification in Digital Marketing from DSIM
• Certification of Internship from Digital Vidya
• Completed a workshop on 'Emotional Intelligence' from Fore School of Management.
Languages
- English
- Chinese (Elementary)
- Hindi
- English
- Chinese (Elementary)
Career Milestones
- Instrumental in setting up of Customer Success/Marketing team at Mediology.
- Instrumental in setting-up Ad-manager for Shiksha.com.
- Instrumental in setting up the processes of Google Adsense/Ad-Exchange at Cybermedia.
- Drove the business turnover for the assigned process to over US dollar 30,000 monthly in a period of 1 year at Cyber Media.
- Built a team size of 20 professionals within one year of joining Cyber Media.
- Helped the organization (CMRSL) qualify for Google GCPP partnership program.
- Positioned Cyber Media as the biggest GCPP partner in India.
- Achieved a 100% on the Monthly Business Target with TATA CROMA for 3 quarters.
Profile Snapshot
- Growth oriented Customer Success professional with over 17 years' experience in Client Servicing, Ad operations, Digital Services/ Online Marketing and various operations in the associated industry.
- Hands-on expertise in Building business alliances, campaign management, Business development, handling team operations, mentoring, training and development, marketing and sales.
- Dynamic Leader with excellent interpersonal and communication skills with flair to carve his own niche.
Accomplishments
• Awarded with “Customer Success Champion” for growth and achievements of client level commitments at Shiksha
Timeline
Sr. Manager - Client Marketing/Customer Success
Infodge India Ltd.
04.2019 - Current
Business Head - Online Partnership
Mediology Software Pvt. Ltd
08.2017 - 04.2019
Sr. Manager - Client Marketing/ Customer Success
Pathfinder Publishing Pvt. Ltd
08.2016 - 08.2017
Manager -Digital Service
Cyber Media Research and Services Ltd
08.2014 - 08.2016
Manager Client Servicing and Online Marketing
Rotopower Engineers Pvt. Ltd
08.2012 - 08.2014
Store Manager
Infiniti Retail Limited
11.2010 - 08.2012
Area Manager Operations
Home Stores India Ltd
05.2007 - 11.2010
Masters in Business Administration -
Amity Business School (Amity University)
Bachelors in Commerce -
Allahabad University
Digital Marketing Course -
Delhi school of Internet Marketing