Mayank Sunandan
Digital Marketer, Client Service Professional
New Delhi
Summary
Client Servicing/Digital Marketing Professional with over 16 years of experience Experienced in setting, monitoring and managing strategic and tactical business plans focused on enabling sustained growth, improving operations and maximizing profits. Big-picture thinker with a good eye for overhauling processes and program operations.
Overview
17
17
years of professional experience
4
4
years of post-secondary education
8
8
Certifications
Work History
Senior Manager - Client Marketing
Infodge India Ltd. (shiksha.com)
04.2019 - Current
- Currently working as Sr Manager Client Marketing at shiksha.com
- Managing Top TIER Clients. Overseeing 15CR+ revenue
- Managing the clientele, providing an integrated marketing proposition for clients, from detailed understanding of campaigns to building media plans for smooth execution of the campaign. Leading a team of experts providing clients with optimized media plans, Programmatic & smooth campaign delivery.
- Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
- Implemented and developed operational standards, policies and procedures.
Business Head - Online Partnership
Mediology Software Pvt. Ltd
08.2017 - 03.2019
- Led the delivery & operation function for the Google Partner Program (Adsense; Ad Exchange, Ad ops & Ad Words) and other digital marketing services (SEO/SMO) of the organization. Managed more than 300 Accounts
- Ran effective Programmatic campaigns for Clients like Amazon Prime, Dainik Jagran, Rumi, Asainet etc.
- Set and monitored annual budgets for departments and entire business.
- Enhanced customer satisfaction with timely response to issues and proactive problem-solving measures.
Sr. Manager - Client Marketing
Pathfinder Publishing Pvt. Ltd (Entrancecorner.com, Careers360.com)
08.2016 - 07.2017
- Managing complete digital revenue stream for 'entrancecorner'
- Managing all digital activities like Adsense, Progammatic, direct slot sale etc.
- Managing over 50 Clients with 8 Cr+ of revenue
- End-to-end Client Management: Responsible for entire B2B department and marketing activities.
- Managed budgets effectively, achieving financial objectives while maintaining strict control over expenditures
Manager Client Servicing and Online Marketing
Rotopower Engineers Pvt. Ltd
08.2012 - 07.2014
- Managed digital marketing efforts of the organization
- Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals
Store Manager
Infiniti Retail Limited (TATA CROMA)
12.2010 - 07.2012
- Revenue Generation: Preparation of Budget, Achieving sales target & ensuring profitability of the store.
- Managed 10 CR+ of business revenue
- Managed all digital marketing efforts
Area Manager Operations
Home Stores India Ltd (SABKA BAZAAR)
05.2007 - 11.2010
- Managing the end-to-end store functionalities including inventory planning & store promotion tasks.
Manager -Digital Service
Cyber Media Research and Services Ltd
08.2014 - 08.2016
- Leading the delivery & operation function for the Google Partner Program (Adsense; Ad Words & Ad Exchange) and other digital marketing services (SEO/SMO) of the organization.
Education
MBA -
Amity Business School (Amity University)
Noida 07.2005 - 05.2007
Bachelors in Commerce -
Allahabad University
Allahabad 04.2001 - 05.2003
Digital Marketing Course -
Delhi School of Internet Marketing
New DelhiSkills
Client servicing
Ad operations
Online Inventory management
Programmatic Advertising
Monetization of Web Property
Marketing campaigns/Online Marketing -SEO/SEM (Paid Search/Display)/ SMM (Organic/Paid Social)-Facebook(Organic/Paid campaigns)/X(twitter)/Media buying
ORM
Lead Gen
Business Development
Business forecasting
Customer Support and feedback
Team Management & Training
MS Office Suite
Proficiency in using digital marketing, email marketing and project management tools like Google Ad Manager, Adwords, Adsense, Ad-Exchange, Double Click for Publshers (DFP), Basecamp, Netcore etc
Certification
Certification in Google Adsense
Personalparticulars
09/20/1983, Hindi, English, Chinese (Elementary)
Profile Snapshot
Growth-oriented Google-certified professional with over 16 years experience in Client Servicing, Campaign Management, Ad Operations, Digital Services/ Online Marketing, and various operations in the associated industry. Hands-on expertise in Building business alliances, campaign management, Business development, handling team operations, mentoring and motivating, training and development, marketing and sales. Dynamic Leader with excellent interpersonal and communication skills and flair to carve his niche.
Timeline
Senior Manager - Client Marketing
Infodge India Ltd. (shiksha.com)
04.2019 - Current
Business Head - Online Partnership
Mediology Software Pvt. Ltd
08.2017 - 03.2019
Sr. Manager - Client Marketing
Pathfinder Publishing Pvt. Ltd (Entrancecorner.com, Careers360.com)
08.2016 - 07.2017
Manager -Digital Service
Cyber Media Research and Services Ltd
08.2014 - 08.2016
Manager Client Servicing and Online Marketing
Rotopower Engineers Pvt. Ltd
08.2012 - 07.2014
Store Manager
Infiniti Retail Limited (TATA CROMA)
12.2010 - 07.2012
Area Manager Operations
Home Stores India Ltd (SABKA BAZAAR)
05.2007 - 11.2010
MBA -
Amity Business School (Amity University)
07.2005 - 05.2007
Bachelors in Commerce -
Allahabad University
04.2001 - 05.2003
Digital Marketing Course -
Delhi School of Internet Marketing