Mayank Tyagi
Ghaziabad
Summary
Advertising and branding professional with over 12 years of experience in integrated marketing and client servicing. Expertise in leading impactful campaigns and enhancing brand visibility through innovative AdTech solutions. Experience spans BFSI, FMCG, Healthcare, Automotive, and Real Estate sectors. Strong strategic thinker with proven skills in team leadership and revenue growth.
Overview
12
12
years of professional experience
Work History
Head - Business Development
BottleOpeners
Gurugram
01.2025 - Current
- Spearheaded business pitches for marquee clients: BYD, Paras Healthcare, Hero Type2 Parts.
- Acquired key accounts: Dabur (Digital Mandate) and Infotel - driving 25%+ revenue growth.
- Instrumental in positioning BottleOpeners as a strategic partner for omnichannel brands.
Client Services Director
Bang In The Middle
Gurugram
05.2015 - 01.2025
- Launched BITM AdTech, boosting client retention by 30% via integrated tech offerings.
- Developed AI Chatbot for Home Credit (India & Philippines) - reduced call center volume by 45%.
- Led IndiaMART’s branding for IPO, and rebranded Hindustan Coca-Cola Beverages with a Gulzar–Ilayaraja anthem.
- Delivered a 60%+ engagement boost with Healthians’ Kyoorius-winning campaign.
- Tripled revenue from ResMed India post-acquisition.
- Managed successful launches of Au Bon Pain, Waffle Wallah, Bombay Toastie, Chef’s Bowl for RPSG.
- Revamped Mahindra First Choice brand identity across retail.
- Fast-tracked six promotions due to consistent high-impact performance.
Account Executive
Percept IBD
Gurugram
07.2014 - 05.2015
- Delivered a full 360° brand campaign for PNB Housing Finance, boosting market share.
- Launched Ranbir Kapoor as Panasonic brand ambassador for Diwali campaign.
Brand Services Executive
Triton Communications
Bangalore
03.2013 - 07.2014
- Managed BTL/ATL for HARMAN Professional India, and BTL for Eureka Forbes.
- Executed still photography campaign for Kingfisher Beer.
Education
PG Diploma in Advertising & PR - Advertising
Jagran Institute of Mass Communication (JIMMC)
Noida, India03-2013
Bachelor’s in Journalism & Mass Communication - Journalism and Mass Communication
Jagran Institute of Mass Communication (JIMMC)
Noida, India03-2013
Skills
Core Strengths:
✔ Integrated Marketing ✔ Brand Strategy ✔ Client Servicing
✔ AdTech & Automation ✔ Business Development ✔ Team Leadership
Soft and tech skills:
✔ Data-driven execution ✔ Communication and negotiation ✔ Multitasking and project management ✔ Global market understanding ✔ Tools: Digital campaign platforms, ad management software, MS Office
Accomplishments
- Kyoorius Creative Award 2024 – Best Campaign: Healthians
- IndiaMART IPO Contribution – Brand Communication Strategy
- Six-time Promoted at BITM for exceptional leadership
Timeline
Head - Business Development
BottleOpeners
01.2025 - Current
Client Services Director
Bang In The Middle
05.2015 - 01.2025
Account Executive
Percept IBD
07.2014 - 05.2015
Brand Services Executive
Triton Communications
03.2013 - 07.2014
PG Diploma in Advertising & PR - Advertising
Jagran Institute of Mass Communication (JIMMC)
Bachelor’s in Journalism & Mass Communication - Journalism and Mass Communication
Jagran Institute of Mass Communication (JIMMC)
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