Mayank Verma

Product Management and Strategy

• Conducted competitive analysis to identify market trends, informing strategic product decisions.
• Monitored industry forums and blogs for emerging technologies, aligning product with market demands.
• Collaborated with cross-functional teams to define product vision and prioritize features.
• Contributed to comprehensive Product Requirement Documents (PRDs) to outline new feature specifications.
• Identified potential risks and dependencies, ensuring smooth development and timely releases.
• Orchestrated sprint planning sessions, translating features into actionable tasks.
• Collaborated with designers, engineers, and QA for seamless development.
• Led feature development, overseeing implementation and bug resolution.
• Monitored post-launch metrics and feedback, iterating on features.
• Identified revenue growth opportunities through feature enhancements and pricing strategies.
• Improved internal processes, optimizing efficiency and product development practices.
• Documented insights from releases, facilitating knowledge sharing.

User-Centric Enhancements

• Analyzed customer feedback to drive user-centric feature enhancements.
• Conducted user interviews, surveys, and usability tests, capturing insights into user needs.
• Translated feedback into actionable recommendations, enhancing user experience.
• Analyzed user metrics for data-driven decision-making.

Revenue Growth and Monetization

• Included MGID Ad Network Revenue in Current dashboard as revenue growth project.
• Collaborated with monetization team to integrate MGID Ad Network, resulting in 15% increase in ad revenue.
• Designed and implemented new dashboard metrics to visualize and track ad revenue performance.
• Provided native ads within webstories to improve monetization and user experience.
• Conducted user research to understand preferences for native advertising placements.
• Collaborated with ad operations to integrate native ads into webstories, resulting in 25% uplift in click-through rates.
• Monitored KPIs related to revenue, user engagement, and satisfaction.
• Contributed to initiatives impacting revenue and customer satisfaction.

Enhanced Webstories Experience

• Enhanced webstories feature with interactive elements and engaging visuals.
• Collaborated with design and development teams to introduce new interactive features, resulting in 20% increase in user engagement.
• Gathered user feedback and conducted A/B tests to refine and optimize enhanced webstories experience.

Communication and Collaboration

• Addressed inquiries and provided clear communication to internal teams and stakeholders.
• Communicated product updates and progress to internal teams and stakeholders.

Process Optimization

• Created and maintained process documents, streamlining workflows.

• Successfully onboarded and monetized diverse partners, achieving substantial revenue growth.
• Demonstrated exceptional client engagement through regular follow-ups, ensuring lasting satisfaction and retention.
• Effectively resolved technical queries, providing prompt solutions and nurturing positive client relationships.
• Expanded client base from 4 to over 100 in 8 months, driving efficiency and increased monthly income.
• Managed high-volume CRM ticket queue, ensuring timely resolution, meeting KPIs, and maintaining quality standards.
• Collaborated with Monetization and Engineering teams to enhance product features, elevating customer satisfaction.
• Led comprehensive product training and hosted webinars for publishers, fostering product understanding and adoption.
• Proactively engaged in client meetings, gathering input for product improvements and aligning with growth strategies.
• Analyzed data for insights, identifying and addressing performance issues, driving continuous improvement.
• Orchestrated strategic onboarding for enterprise partners, providing tailored solutions and maximizing product value.

• Working directly with all the Clients, Account Managers, and Solution Managers, Supporting them with various kinds of Product Support Services (Native)
• Worked on Server to Server conversion tracking, Adjust, Google Analytics, and API
• Handling issues related to Campaigns, Accounts with Internal Tools of Taboola Backstage.

• Working directly with Latin American Countries, Supporting them with various Risk Engineering
• Services including Technical Support, Conducting business process reviews, identifying and addressing gaps/risks in the processes using tools like FMEA, and monitoring metrics
• Monitoring business performance against KPIs and strategic plans, Identifying different tools/ techniques that can be used to structure requirements.