Mayashree Paul
Bangalore
Summary
Dynamic Growth Strategist with a proven track record at LeaderStory, adept at architecting scalable systems and driving GTM growth. Skilled in market research and stakeholder communication, I successfully onboarded 33+ clients and produced 20+ virtual podcasts, showcasing my creative ideation and operational excellence.
Overview
8
8
years of professional experience
Work History
Growth Strategist & Operation Lead
LeaderStory
Delhi
05.2024 - Current
- Architected scalable systems to launch new revenue streams and streamline ops across content, media, and creative delivery.
- Drove GTM growth via service innovation, high-impact pitches, and partnerships—onboarded 33+ clients.
- Led full-stack ops and a 9-member team across strategy, sales, creative, and client success.
- Streamline workflows, optimizing team bandwidth, and integrating revenue intelligence.
- Produced 20+ virtual podcasts end-to-end—ideation, scripting, guest onboarding, and post-production.
- Closed operational white spaces through market research, outbound funnels, and B2B Partnerships.
Social Media Manager
Saasguru
Sydney
04.2023 - 10.2025
- Developed and executed effective media strategies for LinkedIn (18k-30k), Email (46.3% OR), and Instagram.
- Generated leads and increased sales through innovative campaigns and LN community building.
- Executed influencer marketing initiatives to drive lead generation, and managed PR releases.
- Created and analyzed campaign reports and dashboards for performance metrics and competitor insights through HubSpot.
- Facilitated stakeholder communication by collaborating with the brand, creative, product, PR, sales, growth, and content teams.
Social Media Manager
Koo
09.2022 - 03.2023
- Company Overview: Second Largest Micro-Blogging Platform.
- Created effective Social Media Campaigns, increasing engagement rate by 28%.
- Planned and executed monthly Social Media Calendars and lead Brand Campaign Creation.
- Lead the Influencer Marketing and Meme Marketing Campaign, achieving 3x more Brand Awareness.
- Create Market Strategy for Global market entry launch (US & Brazil).
- Set brand guidelines and visual style guides to ensure continuous brand experience.
- Expertise in creating, planning, and executing effective media strategies for LinkedIn, Twitter, Email, and Instagram post reports analysis.
- Proficient in generating leads, boosting sales, and building communities through creative campaigns.
- Execute successful influencer marketing campaigns for lead generation and handle PR releases.
- Create and review campaign reports, and dashboards for performance and competitor analysis.
- Lead stakeholder communication: Collaborate with brand, video, graphics, products, PR, sales, and content teams to align requirements.
- Second Largest Micro-Blogging Platform.
Senior Social Media Executive
Khatabook
Bangalore
10.2021 - 09.2022
- Company Overview: A company that deals with FinTech products.
- YouTube optimization, analytics, Conduct LIVE sessions, increasing subscribers from 27,000 to 58,000 in 8 months.
- Created a brand SOP, which provided reliable results and increased time efficiency.
- Created monthly budgets and media plans for digital marketing.
- Handle employee branding, creative hiring strategies, and PR amplification.
- Identifying TG and audience personas, formulating and studying monthly ad summaries, and creating monthly calendars and content strategies.
Asst. Social Media Manager
Rapido
02.2020 - 08.2021
- Company Overview: Two Wheeler Taxi service provider
- Managing social media pages and maintaining calendars, Lead Stakeholder communication and STP of all the social media ads.
- Youtube Optimization, Youtube Analytics and Youtube Live sessions, increasing Youtube Subscribers from 27000 to 58000 in 8 months.
- Created a Brand SOP which provided reliable results and increased time efficiency.
- Created monthly budgets and media plans for Digital Marketing.
- Handle employee branding, creative hiring strategy, and PR amplification.
- Identifying TG and Audience personas, Formulating and studying monthly Ads summaries and creating monthly calendars and content strategies.
- Two Wheeler Taxi service provider
Associate Social Media Manager
Kushal's Retail Pvt Ltd
Bangalore
09.2019 - 02.2020
- Company Overview: Jewellery Brand
- Social monitoring, sentiment analysis, and online reputation management.
- Content and visual creative ideations, conceptualized Creative shoot and executed them.
- Managed Influencer & Celebrity Marketing.
REPORTER
Mirror (Times Group)
Bangalore
05.2018 - 06.2018
Communication and Fund Raiser
Make A Difference (MAD)
05.2017 - 05.2017
Education
Bachelor of Arts - Journalism (Hons.)
Christ (Deemed To Be) University
Bangalore06-2019
Skills
- Market research and analytics
- Brand development and branding
- Stakeholder communication
- Creative ideation
- Client Pitch
- Growth & Operations
- Content Strategy
- Client Servicing
Awards
- Team of Champions award (Koo)
- Great Job (Rapido)
- Miss Dependable (Rapido)
- Iron Pillar of Social Media (Rapido)
Affiliations
- Passionate about creative expression—love working on storytelling, content design, and meaningful digital experiences.
- Firm believer in daily movement and holistic living; have been consistently training since 2019.
- Advocate of the idea that anyone who commits even 1 hour daily to their fitness lives a motivated, empowered, and self-respecting life.
- Enjoy home cooking focused on clean, nourishing meals, and exploring the connection between food, energy, and wellness.
Timeline
Growth Strategist & Operation Lead
LeaderStory
05.2024 - Current
Social Media Manager
Saasguru
04.2023 - 10.2025
Social Media Manager
Koo
09.2022 - 03.2023
Senior Social Media Executive
Khatabook
10.2021 - 09.2022
Asst. Social Media Manager
Rapido
02.2020 - 08.2021
Associate Social Media Manager
Kushal's Retail Pvt Ltd
09.2019 - 02.2020
REPORTER
Mirror (Times Group)
05.2018 - 06.2018
Communication and Fund Raiser
Make A Difference (MAD)
05.2017 - 05.2017
Bachelor of Arts - Journalism (Hons.)
Christ (Deemed To Be) University
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