Mayukh Bardhan
Bangalore
Summary
- Energetic and results-driven Marketing Manager with over 9 years of experience, successfully managing marketing projects from conception to execution.
- Skilled in executing ATL, BTL, and TTL marketing campaigns, significantly increasing Top of Mind (TOM) awareness and spontaneous recall.
- Strong background in branding, promotions, team management, digital marketing, and competitor analysis.
- Built and expanded the performance marketing team from 3 members to 30 members, supporting all product lines.
- Played a key role in growing CoinSwitch into the most valuable crypto company in India, acquiring over 12 million users in less than 12 months through key channels like Facebook and Google.
- Managed marketing budgets exceeding INR 500 million, delivering award-winning campaigns such as 'Buy Bitcoin With Just Rs 100'.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Head of Marketing
BITGENIX
04.2024 - Current
- Spearheaded the growth strategy for a crypto exchange, resulting in a 50% increase in user acquisition and a 30% increase in trading volume within six months.
- Successfully launched and promoted the company's native token, achieving a 5X increase in token price and a 20% boost in liquidity within the first quarter post-launch.
- Built a cross-channel marketing strategy, driving 40% growth in organic traffic through SEO, SEM, and content marketing initiatives.
- Orchestrated a global bounty program, generating over 100,000 new wallet sign-ups, and increased token holder base by 25%.
- Managed partnerships with leading crypto influencers, resulting in over 10 million impressions across social media platforms, boosting brand awareness.
- Launched referral and affiliate marketing campaigns that led to a 15% increase in active users and a 10% reduction in customer acquisition cost (CAC).
- Optimized Google and Facebook Ads, improving ROI by 25% through performance analysis and continuous A/B testing.
- Developed a community growth strategy on Telegram, Twitter, and Discord, leading to a 50% increase in engagement rates.
- Utilized analytics and data-driven strategies to reduce churn rate by 15%, and increase lifetime value (LTV) by 20%.
- Define and execute the growth marketing strategy for the exchange and token across multiple digital channels, including paid media, SEO, SMM, and influencer partnerships.
- Oversee the development and launch of marketing campaigns aimed at increasing user acquisition, retention, and trading activity on the platform.
- Manage and optimize customer acquisition funnels by leveraging analytics, growth hacking techniques, and innovative marketing solutions.
- Lead the implementation of bounty, referral, and airdrop campaigns to drive organic user growth and build the token's user base.
- Collaborate with the product and tech teams to drive user experience improvements that enhance engagement and reduce friction.
- Identify and establish partnerships with key influencers, communities, and media outlets to expand reach and visibility in the crypto space.
- Manage the marketing budget, ensuring the efficient allocation of resources to maximize ROI on growth campaigns.
- Track and analyze key performance metrics, including CAC, LTV, conversion rates, churn, and engagement, to continually improve growth tactics.
- Design and implement scalable community engagement strategies across platforms like Telegram, Discord, and Twitter, with a focus on user education and retention.
- Work with data analytics teams to gather insights and implement A/B testing strategies for continuous optimization of marketing efforts.
Growth Hacking Consultant
Freelacer
04.2023 - 03.2024
- Designed and executed multi-channel growth campaigns, increasing user acquisition by up to 40% and improving retention rates for digital payment and crypto trading platforms.
- Segmented customer bases using behavioral and transactional data to deploy targeted outreach, resulting in a 25% lift in conversion rates and reduced CAC.
- Developed and optimized customer lifecycle marketing strategies, driving higher engagement and transaction frequency on mobile and web apps.
- Led A/B testing initiatives to refine messaging, product features, and user journeys, achieving a 20% increase in funnel efficiency.
- Collaborated with product, design, and analytics teams to launch new features and optimize onboarding flows, enhancing user experience and satisfaction.
- Ensured all campaigns adhered to industry regulations and best practices, maintaining trust and compliance in highly regulated fintech environments.
- Leveraged AI and ML-driven personalization to deliver tailored experiences, boosting engagement and loyalty.
- Managed strategic partnerships and influencer collaborations to expand reach and credibility in competitive markets.
- Designed and executed multi-channel growth campaigns, increasing user acquisition by up to 40% and improving retention rates for digital payment and crypto trading platforms.
- Segmented customer bases using behavioral and transactional data to deploy targeted outreach, resulting in a 25% lift in conversion rates and reduced CAC.
- Developed and optimized customer lifecycle marketing strategies, driving higher engagement and transaction frequency on mobile and web apps. Led A/B testing initiatives to refine messaging, product features, and user journeys, achieving a 20% increase in funnel efficiency.
- Arranged potential client contacts, cultivated relationships, and followed through all service needs.
Senior Marketing Manager
CoinSwitch Kuber
10.2020 - 03.2023
- Planned and executed comprehensive digital marketing campaigns across search engine marketing, database marketing, social media, display, partnerships, affiliates, programmatic advertising, Facebook, influencer marketing, referral campaigns, gamification (leaderboard campaigns), and search advertising.
- Successfully executed large-scale events, including IPL, T20 World Cup, and ICC Test Matches, driving significant engagement and user growth.
- Expanded the user base from 1 million to 5 million within a span of 9 months.
- Negotiated exclusive partnerships with top fintech and utility apps, enhancing brand visibility.
- Managed a $3-5 million monthly budget across branding, performance marketing, and remarketing initiatives.
- Measured and reported the performance of all digital marketing campaigns, assessing results against KPIs and ROIs.
- Led leaderboard campaigns, price alerts, and reward campaigns focused on engagement and retention.
- Hands-on experience with CleverTap, AppsFlyer, Adjust, Singular, Google Analytics, HubSpot CRM, and various programmatic platforms.
- Collaborated with cross-functional teams to identify and resolve marketing challenges.
- Conducted market research to uncover new opportunities and stay competitive.
- Developed and implemented a customer segmentation strategy, improving targeting and response rates.
- Launched a successful rebranding campaign that increased customer engagement by 30%.
- Boosted Daily Active Users (DAU), Monthly Active Users (MAU), and Active Transacting Users through unique, gamified campaigns.
Digital Marketing Manager
TruGeny
06.2019 - 08.2020
- Planned and executed digital marketing strategies such as SEO/SEM, database marketing, email campaigns, social media, and display advertising.
- Developed and executed customized marketing techniques to create brand awareness and increase social media reach.
- Tracked and analyzed the performance of all digital campaigns, measuring results against KPIs and ROIs.
- Regularly identified marketing insights to optimize budget allocation and improve campaign performance.
- Developed and implemented innovative marketing strategies through brainstorming and analysis.
- Coordinated with internal teams to create optimized landing pages, enhancing user experience.
- Utilized SEO best practices to improve website content and achieve higher organic search rankings.
- Implemented automated marketing tools, increasing efficiency and reducing manual effort.
Digital Marketing Lead
Incture
06.2018 - 04.2019
- Led the development of the company website from scratch, enhancing brand consistency, improving SEO score, and reducing page load time to 2.4 seconds.
- Improved email open rates by 15% through the elimination of spam-triggering subject line words.
- Established a strong social media presence on Twitter and Instagram, boosting brand awareness and engagement.
- Revamped email templates, incorporating visuals, concise content, bullet points, and clear CTAs, resulting in a 30% increase in click-through rates.
- Optimized website content with relevant keywords and improved readability, reducing the bounce rate from 70% to 35%.
- Executed A/B testing for email campaigns to determine the best-performing subject lines, send times, and templates.
- Created compelling web content to enhance brand credibility and increase organic traffic.
- Led dedicated lead generation campaigns for SAP Labs in the Middle East, Southeast Asia, North America, and India.
- Set up funnel tracking mechanisms using visitor insights, lead quality analysis, and marketing automation to improve lead management and conversion tracking.
Assistant Manager, Digital Marketing
CropIn Technology Solutions
08.2016 - 06.2018
- Led all aspects of Customer Acquisition Strategy, including planning and implementation across digital platforms: search, social, display, remarketing, affiliates, and organic search.
- Optimized efforts to enhance the efficiency and effectiveness of media campaigns across all channels.
- Planned and executed the digital analytics requirements for the company website.
- Formed strategic partnerships with allied verticals, boosting customer acquisition.
- Hired and developed the internal digital marketing and analytics teams.
- Established the digital marketing and analytics functions, building an internal team, and collaborating with external agencies.
- Grew the online business by N times year-over-year, generating over $3M in revenue through the execution of a comprehensive digital marketing strategy across paid, owned, and earned media.
- Built brand awareness through viral videos, G2, blogs, and content marketing, while improving on-site conversion rates through A/B testing, creative optimization, and UX/UI improvements.
- Planned and executed social media and advertising campaigns on Facebook and LinkedIn, designing, building, and maintaining the organization's social media presence, while measuring and reporting campaign performance against KPIs.
- Prepared comprehensive reports on competitor intelligence, market trends, competitive positioning, SWOT analysis, and developments to support senior management in decision-making.
- Managed social media and content marketing campaigns, ensuring alignment with brand goals.
- Targeted the growth of online communities and customer acquisition through digital marketing, social media, and SEO.
- Revamped the company website, advising on SEO strategies, website structure, and marketing automation systems.
- Developed and implemented conversion optimization strategies across multiple touchpoints, including websites, online content, social media, and email campaigns.
- Organized webinars with industry leaders to generate leads and improve brand positioning.
- Created a sales pipeline worth over $4M within seven months through digital marketing contracts.
- Delivered 4K+ growth in email lists within six months, driving organic growth.
- Achieved a 14K increase in social media following over a three-month period.
Education
Advanced Program in Data Science -
INDIAN INSTITUTE of MANAGEMENT
Kolkata, West Bengal01.2020
Certified Digital Marketing Master -
Digital Vidya
04-2016
Bachelor of Technology - Electrical, Electronics And Communications Engineering
WBUT
Kolkata, West Bengal08-2010
Skills
- Marketing projects management
- Integrated marketing campaigns
- Evaluating marketing performance
- Media strategy development
- Content Marketing
- Customer engagement techniques
- Retention strategies in marketing technology
- Analytics for web and mobile platforms
- Start-up experience
- Brand management expertise
- Promotions
- Team Management
- Digital Marketing
- Competitor Analysis
- Acquisition and churn strategy
- Social Media strategy
- Scaling and growing marketing function
- Playbook creation for user retention
- Data-focused marketing optimization
- Customer acquisition strategy
- Customer segmentation
- Product development collaboration
- Growth strategy development
- Content marketing strategy
- Analytical customer acquisition strategy
- Multi-channel marketing campaign
- A/B testing
- Customer segmentation for new market opportunities
- Market research
- Customer lifetime value optimization
- Online app download increase strategy
- SEO strategy
- Email marketing optimization
- Social media presence development
- Landing page development and optimization
- Marketing automation implementation
- Lead generation campaigns
- Customer acquisition strategy across digital platforms
- Digital analytics implementation
- Strategic alliances for customer acquisition
- Building and managing digital marketing and analytics team
- Online business growth strategy
- Brand awareness campaigns
- Advertising campaigns
- Marketing analytics
- Creative direction
- Influencer partnerships
- Sales enablement
- Product marketing
- Go-to-market strategy development
- App marketing
Languages
English
Proficient (C2)
C2
Hindi
Advanced (C1)
C1
Bengali
Bilingual or Proficient (C2)
Certification
- CERTIFIED DIGITAL MARKETING MASTER
Timeline
Head of Marketing
BITGENIX
04.2024 - Current
Growth Hacking Consultant
Freelacer
04.2023 - 03.2024
Senior Marketing Manager
CoinSwitch Kuber
10.2020 - 03.2023
Digital Marketing Manager
TruGeny
06.2019 - 08.2020
Digital Marketing Lead
Incture
06.2018 - 04.2019
Assistant Manager, Digital Marketing
CropIn Technology Solutions
08.2016 - 06.2018
Certified Digital Marketing Master -
Digital Vidya
Bachelor of Technology - Electrical, Electronics And Communications Engineering
WBUT
Advanced Program in Data Science -
INDIAN INSTITUTE of MANAGEMENT
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