Overview
6
6
years of professional experience
5
5
years of post-secondary education
3
3
Certifications
Work History
Media Buyer
IQU B.V
1 2023 - 3 2024
- Led digital marketing campaigns for MMORPG titles on Facebook, both desktop and mobile, managing monthly budgets between $3,000 and $5,000 consistently achieving a ROAS between 2 and 3
- Write blogs and social media ad copy that increased web traffic by 26%
- Demonstrated expertise in leveraging advertising metrics like CTR, ROI, and EPC for optimal performance.
Media Buyer
AmRelieve
6 2021 - 04.2024
- Led the execution and optimization of campaigns on Meta, Instagram, Native Ads (Taboola, Bing Ads, Outbrain, MediaGo, etc) and Google Ads, managing budgets up to $50,000 and consistently achieving a ROAS of 1.5 to 2.
- Enhanced e-commerce operations on Shopify, leading the setup and management of product listings and channel integrations.
- Used tools like ChatGPT, copy.ai, Headlime etc, to create compelling copy like headlines, boosting SEO and engagement; also employed for strategic content planning across digital platforms.
Influencer Marketing
Prenetics
04.2021 - 06.2021
- Managed collaborations with over 50 global influencers, coordinating content strategies and leveraging industry trends to propel marketing initiatives forward
- Analyzed industry trends to enhance marketing strategies, resulting in a 20% improvement in online presence.
Growth Analyst
Seekify
01.2021 - 03.2021
- Designed cross-functional dashboards using Google Data Studio/Google Analytics to analyze and report growth metrics and KPIs, improving reporting efficiency by 50%.
- Conducted social listening to gather insights for reporting on product performance, supporting a 15% increase in NPS
- Collaborated closely with sales and marketing teams to drive digital campaigns and product launches.
Marketing Associate
Balaji Advertising
04.2017 - 07.2018
- Executed targeted Facebook advertising campaigns, enhancing client visibility and engagement through carefully curated social media content and strategic campaign management.
Marketing Intern
Eveready Industries India Ltd
05.2015 - 06.2015
- Conducted in-depth market research to identify factors impacting sales, contributing to strategic marketing adjustments and improved sales performance.
Education
Master of Science - MS, Business Administration - Change Management
09.2018 - 12.2019
BBA - Marketing
06.2013 - 09.2016
Skills
Facebook Ads
Websites
Certification
MTA: Introduction to Programming Using Python - Certified 2020 - Microsoft
Timeline
Influencer Marketing - Prenetics
04.2021 - 06.2021
Growth Analyst - Seekify
01.2021 - 03.2021
TIAS School For Business And Society, Utrecht - Master of Science - MS, Business Administration, Change Management
09.2018 - 12.2019
Marketing Associate - Balaji Advertising
04.2017 - 07.2018
Marketing Intern - Eveready Industries India Ltd
05.2015 - 06.2015
KIIT School of Management (KSOM), Bhubaneswar - BBA, Marketing
06.2013 - 09.2016
Media Buyer - IQU B.V
1 2023 - 3 2024
Media Buyer - AmRelieve
6 2021 - 04.2024
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