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MAYUKH BHATTACHARYA
Growth Specialist
New Delhi
Summary
An accomplished Business Development executive with over 15 years of experience working with diverse teams to develop new campaigns, plan and execute business strategy, technical and market research, and investment due diligence.
Expert in media sales, B2B development, and client retention management, with a strong focus on building strategic relationships to advance key business objectives.
Proven leader with exceptional P&L management skills, offering excellent interpersonal and communication abilities to manage complex, matrixed organizations.
Detail-oriented team player with outstanding organizational skills and a passion for delivering results.
Overview
15
15
years of professional experience
Work History
Vice President
Laqshya Media Ltd
New Delhi
04.2020 - Current
- Initiated and controlled 2000M INR billing from newly created business avenues by executing various product campaigns & launches
- Cultivated and sustained relationships with clients, advertising partners, and market research firms
- Streamlined campaign management systems by optimizing overall deliverables to complete each project
- Developed and executed strategic brand plans for multiple product lines to increase market share and brand awareness
- Pioneered new business avenues that resulted in 90% increase in sales; awarded highest merit available for team achievement
- Planned, implemented, and tracked sales and marketing strategies to drive product promotion
- Executed branding campaigns to educate target audiences on product features, benefits, and values
- Delivered annual flow of 300M INR in revenue; recognized by management for leadership and commitment
- Conducted research to identify new opportunities for product and brand development
- Evaluated marketing and advertising campaigns to ensure brand consistency and engagement
- Formulated B2B sales action plans that set clear objectives, goals, schedules, and assignments to achieve targeted opportunities
- Led team in augmenting revenue figures by supervising planning and implementing
- Collaborated with senior management to develop strategic initiatives and long term goals
- Maintained P&L and shouldered corporate fiscal responsibility
- Analyzed industry trends and tracked competitor activities to inform decision making
- Developed innovative sales and marketing strategies to facilitate business expansion
- Monitored industry trends, keeping current on latest changes and competition in industry
GM - National Business Developer
Laqshya Media Ltd
New Delhi
04.2016 - 03.2018
- Led1500M INR New Business Volume of company with various blue-chip clients
- Responsible for monthly P&L review with ownership to ensure maximum profitability of establishments
- Acted as company's exclusive representative for multinational agencies from South Korea and Japan
- Bargained 22% decrease in capital expenditure across various media channels while increasing offline exposure by 120% as performed
- Established & lead team in augmenting revenue figures
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning
Regional Business Developer
AGM
New Delhi
04.2013 - 03.2016
- Developing ideas for brand promotion, formulating execution strategies, identifying & executing campaigns for brand visibility
- Achieved high profit percentage from new and existing brands & increased sales by 42%
- Generated multi-crore billing & won various prestigious key accounts
- Identified issues, analyzed information and provided solutions to problems
- Applied effective time management techniques to meet tight deadlines
- Self-motivated, with strong sense of personal responsibility
- Managed time efficiently in order to complete all tasks within deadlines
Chief Manager - Business Developer
Laqshya Media Ltd
New Delhi
04.2011 - 03.2013
- Supervise Planning & implementing on communication
- Managing pre-allocated budgets for media campaigns Market share analysis, campaign planning & media buying
- Expanded new account base across Automobile, Retail, FMCG, E-commerce category
- Contributed to increased sales by 25%
- Brainstormed and developed sales strategies to achieve short and long term sales revenue objectives
Education
MBA - Media & Advertising
International School of Business & Media
PuneBachelor of Engineering - Computer Science
Utkal University
OrissaSkills
- New Business Development
- Marketing
- Business development and planning
- Team building expertise
- Strategic planning
- Critical and creative thinking
- B to B sales
- Business growth and retention
- Advertising expertise
- Brand Management
Accomplishments
· Winner of 40 Under 40 Awards in 2020
· Earned Gold for Asia's Best CSR Practice AWARDS in Sentosa - SINGAPORE, Aug'18
· Won Gold for National Award For Marketing Excellence in Mumbai, INDIA, Jul'18
· Received Emerging Leadership Award for LML in 2018, Mar'18
· Received Integrated Person of the Year Award for LML in 2018, Mar'18
· Acknowledged and awarded for the best innovation of the year (FY 2017-18) executed by MD-LML, Mar'18
· Successfully managed various international launches, executed CIE event in Sri Lanka, and Daikin brand & Star Campaigns in Dubai
· Recognized as a brand change agent, persistent innovator, and team motivator who has championed some of the most successful branding strategies and product launch campaigns
· Spearheaded the development and implementation of brand awareness campaigns
Key accounts handled to Maruti Suzuki, HMSI, Vivo, Nissan Motors, LG, PepsiCo.
Interests
Timeline
Vice President
Laqshya Media Ltd
04.2020 - Current
GM - National Business Developer
Laqshya Media Ltd
04.2016 - 03.2018
Regional Business Developer
AGM
04.2013 - 03.2016
Chief Manager - Business Developer
Laqshya Media Ltd
04.2011 - 03.2013
MBA - Media & Advertising
International School of Business & Media
Bachelor of Engineering - Computer Science
Utkal University
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