Mayukh Guha Thakurta

Clients: Razorpay, Fanclash, Magicpin, Encardio Rite, EVE 24, Ogilvy, etc

• Working on some of India's biggest unicorns across fintech, gaming, banking, retail discovery, and multiple SMEs, SAAS companies, and agencies
• Collaborating with VCs to set up brands at incubation stages
• Setting up internal teams
• Launching campaigns
• Communicating during early stages of funding
• Writing concept notes for investor pitches
• Beta testing during early stages
• Defining branding and tone of voice
• Establishing complete web presence across content and community
• Conceptualized regular advertising.

• Led teams of 8 writers and 12 design professionals
• Led brand campaigns, social media, digital, loyalty, performance, and growth for 80+ games, MPL Sports, MPL Sports Foundation, corporate branding, policy, and external communication
• Managed cross-functional teams for multiple large-scale projects, successfully completing each on time and within budget constraints
• Spearheaded the development and launch of a new product line, leading to increased market share and customer satisfaction
• Often pitched and won against external agencies
• Created solutions that solved business and audience needs
• Established stronger relationships with key industry partners and played the role of a client during mutually beneficial opportunities for growth and collaboration.
• Got collectively recognized at Effies, Cannes, Spikes, etc
• Integral part of building the world's largest skill-based gaming platform
• Established performance goals for employees and provided feedback on methods for reaching those milestones
• Helped make casual gaming popular
• Learned operations of large Unicorns and technology companies
• Worked with external partners and AI companies like Rephrase and Delta X
• Learned to navigate different business conditions.

Creative Consultant and creative leader:

• Worked across a spectrum of brands and global pitches
• Brought a client-side perspective to the work
• Brands: Coke, Nestle, Hero Motors, PayTm, Reckitt Benckiser, Perfetti Van Melle, and MG

Notable contributions and achievements:

• Global pitch wins
• Four car launches for MG
• IPs adopted for global markets
• Awards at the local level
• Launches, Brand Campaigns, MGCC, MG+Liverpool Football Club, and Community Initiatives.
• Lead creative across social, CRM, loyalty, digital, and print.

Role involved:

• Integrating digital with mainstream and traditional advertising
• Leading from the front and mentoring
• Gaining a ringside view of the future of mobility and AI-powered platforms

Gained a reputation for understanding the digital and tech ecosystems

Successfully founded a VR, film, and content production agency:

• Created long-form content and interactive experiences for museums, real estate, automobiles, fashion, etc.
• Learned about AR, VR, and tech development
• Later opted out, but the company is now cash positive and works with marquee clients across borders

Worked with product, brand partnerships, technology, content, production, advertisers, cross-STAR TV agency teams, and on-air production teams.

Skills and Contributions

• Conceptualized and created marketing campaigns.
• Wrote, co-directed, and supervised an animated film highlighting why Hotstar is an advertiser's dream over Facebook or YouTube.
• Created the positioning line and wrote films that won broadcasting and advertising awards.
• These campaigns raked in more viewership than IPL on the platform.
• Increased downloads significantly.
• Hijacked the most anticipated media launch: Amazon Prime vs Hotstar.
• Learned to play the role of a creative client when partnering with external agencies.
• Notable Contributions and Achievements:
• Helped Hotstar become the first app with 100 million downloads.
• Helped the Blind Indian Cricket team gain recognition.
• •Wrote campaigns for the Olympics that increased viewership on a platform primarily known as the IPL App.
• •Worked on B2B marketing efforts aimed at advertisers and stakeholders.
• Worked on multiple premium content and sports properties
  
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  Won awards: Promax Silver Asia, Abbies, etc.
  •First Experience with Technology
  •Learned about startups and how business interests are aligned.
  •Learned to collaborate beyond advertising setups.
  •Gained an understanding of KPIs and how data is used for campaigns.
  •Developed business acumen.

•Worked across a spectrum of brands: from multinationals to social sector start-ups

• Brands: Star TV, Tata Docomo, Shoppers Stop, Asian Paints, Filter, Lodha, ColorPlus, Singleton, etc.
• Initiated into brand advertising, lifestyle and luxury communication, and design writing
• Integral part of successful campaigns and pitch wins
• Learned digital marketing from a renowned digital creative director
• Later led digital marketing efforts, playing the role of the digital expert in traditional advertising agencies
• Worked under a renowned writer and learned the importance of design in communication
• Managed the B2B marketing efforts for Tata DOCOMO, increasing new business leads by 30%.
• The team pitched for 18 clients in 2 months, achieving an unprecedented success rate of 50%, leading to our team being appreciated by WPP’s Sir Martin Sorrel himself.
• One of the ten young guns across the WPP network to attend WPP Stream India: the Unconference.
• Won the PPT karaoke, presenting a deck never seen before, in front of the top 300 of WPP agencies and clients.

•. Conceptualized interactive experiences for India’s largest real estate conglomerate:

• Driving footfalls, virtual site visits, and conversions for:
• World Towers
• New Cuff Parade
• Altamont Road
• Tata Housing

•Re-hashed the web presence, application, and retention for a premium milk brand:

• Created a subscription base using partnerships and digital innovations with a music streaming subscription in a first digital radio format

•Conceptualized the first AR experience for ColorPlus, driving footfalls into stores

•Initiated digital strategies at a powerhouse in conventional advertising and design

•Played an instrumental role in setting up the agency's Experience Design Vertical

First brush with national and international recognition for work:

• One of six chosen for the AFAA Fast Track in Malaysia
• WPP Stream Young Gun

• Gained initial experience
• Performed advertising for b2b clients
• Conceptualised India's first road trip to watch Iron Maiden live
• Ran 4-member design collective.
• Increased brand awareness through creation of compelling content for website landing pages, blog posts, and email newsletters
• Provided editorial guidance to facilitate delivery of top-quality content
• Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms
• Developed comprehensive content strategies based on market research findings that guided future marketing efforts towards success
• Customized brand message to reach and capture target audience interest and drive engagement
• Confirmed compliance with regulatory standards and guidelines prior to publication
• Enhanced product visibility by writing clear and concise product descriptions for e-commerce websites
• Reviewed and edited final copy for accuracy and to correct grammar errors
• Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles
• Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality
• Researched industry trends and customer preferences to inform copywriting efforts
• Supported SEO initiatives through strategic keyword incorporation in web content, driving organic traffic growth
• Increased brand awareness through creation of compelling content for website landing pages, blog posts, and email newsletters
• Optimized social media presence by creating share-worthy content that encouraged organic reach and audience engagement
• Formatted copy to align with project-specific guidelines
• Consistently met project objectives by effectively managing multiple assignments simultaneously while maintaining high-quality output
• Edited existing copy for clarity, grammar, punctuation, and overall effectiveness while respecting original author''s intent
• Monitored performance of copywriting campaigns and analyzed data to identify areas of improvement
• Collaborated with marketing team to develop creative concepts for promotional materials and advertising campaigns
• Enriched client relationships through timely delivery of high-quality work on various projects under tight deadlines
• Crafted effective call-to-action statements within copy, driving desired consumer behavior and increasing conversion rates
• Developed short and long-term media outreach strategies in collaboration with cross-functional teams
• Ensured consistency in brand messaging across multiple channels by adhering to established style guides and tone standards
• Promoted collaboration within cross-functional teams by offering constructive feedback on written materials during review sessions
• Improved customer engagement with personalized direct mail campaigns targeting specific demographics
• Contributed to positive brand image by developing compelling storytelling elements for promotional videos and commercials
• Improved search result rankings with targeted SEO strategy
• Streamlined internal communications via drafting informative company-wide announcements, memos, and newsletters
• Sourced third-party content and contributions to incorporate diverse writing styles
• Conducted research to identify audience demographics, incorporating collected data into future copy
• Selected high-quality photos and videos to complement written copy
• Improved click conversion rates with strategic creation of online advertisements
• Supported client projects from planning to on-time completion of quality deliverables
• Generated interest in new products and services through crafting of press releases distributed to relevant media outlets
• Assisted proposal development process to secure new business opportunities by providing persuasive written content
• Elevated corporate presentations with powerful narratives that effectively communicated company goals and achievements to target audiences
• Created content for websites and online publications
• Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services
• Collaborated with illustrators and photographers to enhance content
• Consulted with editors to shape story and eliminate any errors
• Researched and wrote news stories, articles and reviews for online publications
• Increased brand awareness with creation of compelling content for website landing pages, blog posts, and email newsletters
• Increased brand awareness through the creation of compelling content for website landing pages, blog posts, and email newsletters